Nova 10 steps evaluation
Nova's 10 Step Evaluation
Search Engine Optimization Audit
An SEO audit is the process of analyzing how well your web presence relates to best practices - it is the first step to creating an implementation plan that will have measurable results.
Conversion Rate Optimization
CRO marketing, or Conversion Rate Optimization marketing, is the systematic process of increasing the percentage of visitors to your company site who take a desired action — subscribing to a mailing list, filling out a personal information form, registering for a seminar, etc.
Analytics Tracking
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Website Design
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardised code and proprietary software; user experience design; and search engine
PPC
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).
Social Media ( SMM )
The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Business branding
Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, taglines, jingles or mascots.
Mobile Responsiveness
Responsive web design (RWD) is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.
Local SEO
When someone does a search, Google scans through its index to provide the best results for that person's query. What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.
Content Optimization
Content remains one of Google’s strongest ranking signals. Yet so many marketers fail to get content right. Long gone are the days when you can write a 300 word blog post, hit publish and earn rankings. It takes a great piece of content to rank on the SERPs.
Search Engine Optimization
2007
Founded
35
Employees
1200+
Projects
4.9/5
Stars