Reports and data can include:

• Geographic origin of the telephone calls – advertising market, city, postal code, etc.
• Advertising lead source of telephone calls – calls can be tracked to a single advertising medium (using multiple telephone numbers) and include call date and time.
• Number of telephone calls processed and the disposition of each call (e.g., answered, busy signal, no answer, reroute, call queued, aborted call, etc.).
• Information of incoming calls from Nova campaigns
  (e.g., callers’ names, addresses, telephone numbers, etc.).
• Inbound calls can be digitally recorded so conversations can be
  listened to and evaluated. You can access recorded telephone calls via Nova’s secure website and:
  • Easily replay and download conversations.
  • Recapture lost leads and critical caller information.
  • Coach and train your employees.

How it works.

Nova will provide each online ad campaign (Google, Yahoo, MSN) with a unique phone number. When a visitor is referred from either of those Search Engines, a unique phone number will appear on your website allowing us to track conversion rates for phone calls and record the conversations.

Setting up Call Tracking on your website is easy. We simply assign referring sources a phone number which we easily insert into your website. It is that easy.

Once you are set up, view reports on which phone numbers receive calls in real-time. Nova’s Call Tracking technology offers a great way for you to track phone calls as conversions for your website.