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Choosing A Web Host

Choosing A Web Host

Choosing the Right FTP Client to Transfer Web Files

What you should know about transferring web files

An FTP client comes in handy when you need to transfer your web files from or to your web host/server. While most people will go for a free FTP client, which are most common, some designers and developers choose to transfer files using safer alternatives such as SFTP and FTPS.

When looking for a reliable FTP client, there are a few things to consider. First, you need to find out if the FTP client is secure. The data you are transferring from or to your web host/server needs to be encrypted and this cannot be done by a plain FTP. Hackers can access your data on its way to its destination and get a hold of your username and password during the transfer process. The best way to avoid this is by using an FTP client that supports secure file transfer protocols. Secondly, you need an FTP that has an easy to use interface. Some FTPs have a command-line interface which can be extremely difficult for someone who is non-techie.

We’ll take a look at 5 FTP clients below that you can use.

Classic FTP

If you’re looking for a free FTP client that you can use commercially, this is it. This one has a very simple user interface and comes with exciting features for managing your files. It is only available on Windows and Mac OS.

FireFTP

This is possibly one of the easiest FTP clients to install if you use Mozilla browser. It’s an add-on that allows you to transfer web files right within your browser. FireFTP is available on any platform that can run on Firefox. Therefore, you can use this on Windows, MAC OS, and Linux.

FileZilla

FileZilla is the FTP client that your website design company Toronto may highly recommend. It’s not just easy to use but it’s also very flexible and secure. Using FileZilla, you can transfer files simultaneously. It also supports SFTP and FTPS. This FTP client can be run on different operating systems. This means that you can use it on your MAC and Windows and still fulfill your file transfer needs.

Cyberduck

Perhaps the most outstanding feature of this FTP client is the minimalistic UI. The simple user interface makes Cyberduck really easy to use. It also supports SFTP so it’s quite safe. This FTP client can be used on Windows, Mac and Linux operating systems.

Win SCP

This is one of the most powerful FTP clients for Windows. It has really cool features such as a built-in text editor that allows you to easily edit code. It is only available on Windows.

There are other FTP clients out there that you can use to fulfill your file transferring needs. It all depends on what’s most important to us: ease of use, complimentary features, and security among other factors. Two things to always consider when choosing an FTP client is ease of use and user-friendliness. If you’ve got cash to spare, consider getting a paid FTP client like Transmit that offers very innovative features.

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SEO Tips When Targeting Queries With Low Search Volume

SEO Tips When Targeting Queries With Low Search Volume

High Search Volume Keywords

Boost SEO

If you’re lucky, the keywords you target have high search volumes so there are plenty of customers to chase. However, if your product is relatively new or you are a B2B, there’s a high chance that most of your keywords will have really low search volumes especially at the beginning. It could also be that you are offering a service that no one really knows about. Whatever the case, know that all is not lost. We’ll show you how to boost SEO results when targeting those low search volume niches.

Start By Working On The Site’s Technical Structure

First things first, you need to ensure that your site doesn’t have any technical issues that will interfere with your ranking capacity. You can do this by taking the steps below:

  • – Start by reviewing your link profile to make sure it’s clean, no broken or missing links.
  • – Add internal links on your pages to connect the content in one beautiful chain.
  • – Check if the site can be crawled and indexed by search engine bots. You can do this by ensuring there are no noindex, robots.txt or canonical tags on content that you want ranked by Google.
  • – You also need to ensure that your title and meta description tags are unique and optimized.
  • – Check whether Google Analytics tracking is properly set up because this will help you to get important data and make better decisions after understanding your website performance.

Once this is done, you can then go ahead and perform a keyword research.

Performing Your Keyword Research

Think of the queries that are critical to your brand. What would someone type when they are looking for your product or service? You may consider hiring a SEO company Toronto to help you with the keyword research and analysis. As soon as you come up with a list of keywords, use a tool to determine how much search volume they have and the ones that are likely to yield a conversion. For each query, match it to the pages you have on your site. For instance, you may have queries that send visitors to specific product pages and so on. You may realize that you don’t have some pages for other important queries. In this case, you’ll need to create them.

For the long-term queries or keywords, more than 3 words, try and target other pages such as a Q&A section or a blog. For the shorter queries, two or three words, you can target your product page, home or about us pages.

How To Handle Informational Queries

When visitors are looking for more information, you may want to create content that is less promotional and more informational. Although it’s going to yield less conversions, you have a high chance of establishing a relationship and the best first interaction with the user. Take time to create appealing, relevant and strong content that answers the user’s queries. The idea here is to establish yourself as a credible source of information and a thought leader/expert in your field. For transactional queries, target pages that are ideally designed to help generate conversions. The content in this case can be salesy as opposed to informational.

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The Relationship Between PPC And SEO

The Relationship Between PPC And SEO

Purpose of SEO and PPC

Best Possible Results

Before you even get to the purpose of SEO and PPC, it’s important to understand how search engines work. Search engines such as Google and Bing use algorithms in order to rank websites for search terms keyed in by online users. These algorithms are designed in such a way that the user will receive the best possible results for each query. Therefore, your SEO company will try to optimize your web pages for search while making sure that you’re delivering the best content because Google wants to give its users the most relevant and quality information on the web.

Changes In Algorithms

Over the years, search engines have made significant algorithm updates in order to improve search results. Methods that were considered black hat tactics that webmasters used to gain instant rankings no longer work. Google is quick to take note of web pages that are using spammy techniques to rank high. That’s why it’s very important to stay away from negative SEO. Poor search optimization can land you in trouble. You risk having your website penalized by Google or even removed from search results. Therefore, SEO and PPC should both be done in an ethical and effective manner.

Key Factors That Affect Website Rankings

With the growth of mobile search, search engines now consider the web page responsiveness as a key ranking factor. If your website is not mobile friendly, it may not appear on top of SERPs because it’s assumed that it doesn’t give certain users a great experience. Other factors such as the page load speed also impact on site rankings. Webmasters also have to focus on the content, quality of backlinks on the site and site structure in order to maintain top rankings on Google.

Does PPC Have Any Effect On SEO?

There are certain webmasters who have linked PPC to SEO. Issues such as bounce rate are said to impact on a site’s ranking. One thing that you need to understand is that PPC and SEO are two distinct methods that are used to drive traffic to web pages. PPC ideally uses a budget to drive targeted traffic from certain keywords that you bid for. SEO, on the other hand is mainly organic so you don’t need to spend money to drive traffic to your webpages through ads. Search engine optimization requires patience and so much effort.

Suppose you are running a PPC campaign and you notice certain keywords have a high bounce rate. The best approach would be to pause the keywords and try and determine the reason for high bounce rate. If you fail to do this, you’ll get a low conversion rate and waste your budget on a keyword that is not yielding any results. Organic search results usually have a lower bounce rate.

Whether PPC has any impact on SEO Toronto is still an argument but if bounce rate is a ranking factor then you need to watch closely your PPC campaigns and understand that the click through rates can have an effect on how your site is ranked by Google.

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Understanding SEO Beyond The Keywords And Backlinks

Understanding SEO Beyond The Keywords And Backlinks

White Hat Seo Techniques

Way To A Front Page On SERPs

There’s a common misconception that SEO is all about keywords and backlinks. Many people believe that when you choose the right keywords and get a good number of links back to your web pages, you’re on your way to a front page on SERPs. But this can’t be any further from the truth. A while back, it was technically possible to quickly get top rankings but this is no longer the case. To rank well, you’ll need to spend time and energy on white hat SEO techniques.

How Google Ranks Websites

Search engines like Google will rank websites depending on how relevant they think the pages are to whatever the user is searching for. There are several factors that Google looks into when determining relevancy. They include:

Quality Of Content Published

Does your page have a large amount of quality content on a particular topic or subject area that the searcher is targeting? You must invest in keyword optimized, well-written copies on every page of your site. Avoid stuffing keywords because it makes your content unreadable. The more content you have the better because thin pages don’t do well on Google search.

Important Tags

Two tags that are important to date are the meta title and meta description tags. The meta title is what appears as the heading of a page on SERPs. Keep the meta title about 60 characters and make it as clear as possible for users. Try and include as many keywords as you can in your meta title. The meta description is the block of text that appears below the title on SERPs. It can be any length since Google will truncate it so make sure the important keywords and CTAs are within 150 to 160 characters. Write descriptions that are relevant to users to increase click through rates.

Page Load Speed

How quickly your website pages load can also affect your rankings. Make sure you make technical changes to optimize your web pages for the web. Simple adjustments such as compressing all your CSS and Javascript files can instantly improve page load speed.

Switch to HTTPS

HTTPS is a better version than HTTP because it shows your site is secure. Make sure your site is running on HTTPS full time so that users don’t get the “insecure warning” signal when they browse on Chrome or Firefox.

Responsive

You must ensure all your web pages are mobile friendly. Search engines are now factoring a site’s mobile friendliness into their algorithm. This is because with the increase in mobile search, it’s important to give all users a great experience regardless of the device they are browsing with.

Bounce rate

One metric that can easily tell you which web pages are performing best is the bounce rate. This is simply a measure of how many users come to your site and leave within 10 seconds which is an indication that they didn’t find what they are looking for. To avoid a high bounce rate, post relevant content, improve your site load speed and ensure all your web pages are optimized for mobile. Hire a SEO company that you can trust to deliver white hat techniques that build your brand online.

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Top SEO Trends That Dominated 2017

Top SEO Trends That Dominated 2017

Constantly Evolving Search Engine Algorithms

Latest SEO Techniques

Search engine algorithms are constantly evolving. This makes it even more important for webmasters to stay on their toes. What may have qualified as effective SEO a few years ago may not apply today. In fact, if you continue with the old strategies, you risk facing a penalty or having your website removed from search altogether. That’s why we are always on the lookout for the latest SEO techniques while addressing the new challenges and taking advantage of the opportunities available so far.

Mobile Indexing

With the ever-increasing numbers of mobile searchers, Google is now making changes in its algorithm to favor sites that are mobile friendly. Since the search engine pays special importance to sites that have made an effort to give the best user experience, a site’s responsivenes will still be considered as one of the key ranking factors in 2017.

A few things to keep in mind when making changes to your site for mobile SEO include:

  • – Make sure all your resources are crawlable. Sometimes the mobile site may block certain types of content like images/videos or Javascript files.
  • – Avoid using flash on your website since it’s not supported by major mobile browsers. Using flash can block some of your content on mobile pages.
  • – Optimize your site load speed. No mobile user wants to wait for more than three seconds before your site loads. You can make simple adjustments such as compressing your images and CSS files to improve page speed.

Rise In Voice Search

Voice search is getting more prominence in 2017. First, you need to understand that people search differently using their voices than they do with the keyboards. There are tools that can help you to do proper keyword research for voice queries. Additionally, you need to focus on conversational content if you want your web pages to rank for voice search. Create web copies that clearly speak your customer’s language.

Local SEO Toronto

Location will still play a critical role in searches. You need to ensure that your site is properly set for local search. This is especially important if you run a local business. Target many reviews because they will impact your rankings. Encourage customers to leave reviews and never ignore any feedback given even if it’s negative. Sometimes customer can change their reviews because of a good response from the brand. Additionally, make sure your listings have information that is up to date. Review the descriptions and categories you’ve selected for your business listings. Make sure you also upload a few photos on the listings.

SEO Practitioners

The participation of freelance SEO practitioners in the survey has declined, meaning that more of the respondents work in the agency setting. Despite the increase in agency participation, it seems that the industry has grown considerably year-to-year. There is also encouraging news on the individual income level. The average individual income of an SEO practitioner in 2015 was $70,000, and the median individual income was between $50,000-$60,000. The majority of the surveyed SEO practitioners, however, earned less than $60,000. Due to lower barriers of entry into the industry, many entry-level/young professionals are getting into the profession with minimal qualifications. Therefore, the range of skill levels, experience, income, etc. in the industry is quite varied. Many of the people who seek to get into the industry are attracted by the promise of a high income, and it seems like that is a reasonable expectation. Luckily for these individuals, 72% of the agencies that responded to the BrightLocal survey said that they were planning to hire more people in 2016.

But What Do These SEO Professionals Actually Do?

As it turns out, most SEO professionals do not specialize in local search for a particular industry. Having the ability to serve a broader client base is the result of the local search industry becoming increasingly more competitive – not everyone can afford to be too picky when it comes to their clients. One in five SEO companies focus on 2-3 industry verticals, and only 16% of them focus on just one industry. The average local business search customer pays $1,389 per month. The median monthly payment per customer is $500-$1,000, so the majority of local SEO customers pay less than $1,000/month. Despite this fact, clients are paying more and more every year to receive help from local search experts thanks to the ever-changing nature of Google’s search algorithms. Perhaps due to the overall industry growth and the growth in revenue from clients, nearly 80% of the SEO practitioners surveyed feel that great things are ahead in 2016. 2015 brought many changes into the local search industry, including the downfall of Google+ Local, the advent of home service ads, and more. But industry practitioners recognize that changes in 2016 and beyond are inevitable. The good news is, the vast majority of them remain positive about the industry outlook and the opportunities for growth.

Optimize the Title Tags

Title tags are your first opportunity to tell your users (and search engine spiders) what you page is about. If you simply use the title “Home” for your home page, you are wasting that opportunity. Instead use the name of your business or words that describe what your business does or offers.

Optimize Your Description Tags

Have you ever done a search on Google and noticed that some of the descriptions under the links in the search results had certain words bolded. If you clicked on the link, you may have found it strange that you could not locate the exact sentences on the webpage itself. The reason that you could not find the exact same write up on the website, is because in the Google search, the snippet that you were looking at was actually pulled from the page’s description tag.

Write a decent description tag, and Google just may use it in your search results depending on what keywords the user is searching.

Use Various Media

Photos, videos, pdfs and infographics can all add richness to your web content and help to engage your user more. A site with interesting graphics and videos can not only be more informative, but it will also get users to stay at your site for longer which can help with your SEO.

A word of caution with this technique is that everything you do on your site still has to make sense and done within the principles of good design. If you over do it, your site could become cluttered and confusing.

Long Tail Keywords

Focusing on longer keywords can help to improve your SEO ranking quickly because there is not as much competition for longer phrases as there is for shorter ones. Another benefit is that conversion from long tail keyword searches is often higher because you are addressing a more specific issue that is of interest to the user.

Encourage Social Media

Social media can provide a quick way for others to link to your site. Being active on social media can introduce others to your business and it can also be a natural referral method as friends of your fans will see some of your messages as well.

Additionally, you can add tweet, like and share buttons to your site where appropriate.

Doing the little bit extra in SEO may just be the advantage you need. For future tips please continue to like and follow us!

 

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Why Faceted Navigation Is Not Good For SEO

Why Faceted Navigation Is Not Good For SEO

Undermined SEO Efforts

Ecommerce Faceted Navigation

Most large websites like ecommerce shops and listings use faceted navigation to filter or sort results that are based on attributes which aren’t related. Faceted navigation can provide users with an easy way to filter their desired results quickly. What most people don’t know is that this type of navigation can undermine their SEO efforts. It can generate millions of URLs that are indexed and crawled by Google and live when they shouldn’t be.

How Faceted Navigation Undermines SEO

With faceted navigation, every possible combination of attributes (which may or may not be related to each other), is a unique URL. Therefore, you are likely to end up with duplicated content. Similar content on multiple web pages is bad for SEO Toronto. Additionally, all these extra URLs are crawled by Google. This means that the search engine will spend valuable crawl budget on less important pages. Other than that, Google can also receive incorrect signals after crawling all those pages. More importantly, having multiple URLs that you don’t even want to be indexed dilutes link equity by passing equity to pages that are less critical.

What’s The Best Solution?

If you approach a SEO company in Toronto and insist on faceted navigation to improve user experience, you may be presented with a few solutions that will ensure it doesn’t hinder your search rankings.

Using The Noindex Tag

First things first, you need to decide what you want search engines to index. Using a noindex tag, you can let search engine bots know which pages to index and the ones to ignore. Using the noindex tag, you can remove a lot of the pages with duplicate content easily. Even after using the noindex tag, remember that the pages will still be crawled and receive link equity. Therefore, this solution still doesn’t deal with the issue that faceted navigation wastes crawl budget and link equity.

Using Canonical Tags

Canonical tags allow you to select from a list of preferred pages the ones that you want to get the most credit. These tags are primarily used to deal with duplicate content issues. However, just as using noindex tags, they do not solve the wasted crawl budget on pages. This solution is better since it allows you to safeguard link equity to only the page versions that are important to you.

Using robots.txt To Disallow Sections Of The Website

Another solution would be to disallow certain sections of your website. Applying this change is very simple and can be personalized to suit the needs of each page. However, the major drawback is that Google bots can still index the section or page.

There are many other solutions that can address the issues that come with faceted navigation but the best approach would be to avoid this if you can. If you can design your own faceted navigation that doesn’t change the URL (this is usually done using JavaScript), it will avoid the SEO issues mentioned above. However, you may be required to do some manual checks to ensure all your critical landing pages are indexable.

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Is Your Page Considered Low-Quality By Google?

Is Your Page Considered Low-Quality By Google

Effective SEO Strategies

Web Page Quality

There are certain factors that Google checks to determine if your page is high or low quality. Understanding these aspects will help you to make significant changes that boost overall site performance by using effective strategies in SEO Toronto. Search engines look at factors such as page load speed and searcher behavior in order to weigh the quality of the page. We’ll look at this in more detail below.

Content

First and foremost, Google wants to ensure that they present the best content to searchers. The best content in this case is unique, relevant and credible. Search engines want to ensure that the content on the page provides valuable information to its users. To improve your content, come up with a strategy that is focused more on important topics instead of keywords.

Backlinks

Search engines want to see if there are a lot of external sources that are linking to your page. This is a sign that your website has high quality content and that’s why it is reference-worthy. However, don’t just focus on the number of backlinks. Remember that their quality is far much more important. High quality domains and pages should be linking to your site. You also need to improve your internal links and provide content that answers the searchers’ queries.

Page Load Speed

Google also looks at the page load speed as a key factor when weighing its quality. If the page takes too long to load, most users will click away and choose a different search result. This means that it did not answer the user’s query and hence will not appear often on similar queries. The result will be moved down as it is perceived as low quality by Google simply due to its slow loading speed.

Mobile Responsiveness

Google wants to see web pages that are accessible for mobile, tablet and desktop searches. If your site is not mobile friendly, you risk losing out on traffic. This is because Google places special importance on user experience and with a spike in mobile traffic in recent years, every SEO company in Toronto is insisting on responsive web pages.

Proper Grammar And Spellings

This may come as a surprise but indeed Google wants to ensure that the web pages that it favors have proper grammar and well-spelled content. If you want your pages to appear on featured snippets, the grammar and spelling must be perfect. Take time to review your pieces of content before publishing to ensure it’s up to standard.

ALT Attributes On Non-Text Content

If you have non-text content on the page such as images make sure you use alt attributes. For videos, you need to provide transcripts below so that users can access the content without having to listen to the video.

Well-Organized Content

The way you present the content on your web page is also important to Google. The search engine wants to ensure the page’s content is easy to consume, readable and understandable.

External Links

Pages that have content which points to additional sources are also regarded highly by Google. It’s a way of building credibility and making sure users get as much information as possible on a subject topic.

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How To Use Google Tag Manager For SEO

How To Use Google Tag Manager For SEO

Google Tag Manager

Tag Management Systems

Tag management systems allow marketers, SEO experts and webmasters to add or amend tags without having to make any changes to the page itself. A widely used tag manager is GTM which stands for the Google Tag Manager. In many cases, SEOs use tag management systems to implement tracking and remarketing tags such as Google Analytics and Facebook tracking. You may also define rules to amend the HTML code of a page.

Using GTM To Make SEO Changes

The main benefit of using Google Tag Manager in SEO is that it can allow you to apply simple changes to all pages on a website by using a single tag. Using GTM, you can apply changes to page titles, on-page content and canonical tags in order to make the web pages better optimized for search engines. In the past, tag managers were designed using JavaScript to implement the tags. As a result, most webmasters did not consider them as a reliable tool to make SEO changes since search engines like Google do not effectively execute JavaScript.

Most search engine specialists would not use tag managers because any changes they made with JavaScript would not be indexed and crawled by search engines and therefore have a negative impact on page rankings. However, this is no longer the case. Google is continually making significant changes in its algorithm. Recently, the search engine is now learning to implement or pick up SEO changes that were made through tag managers.

How To Make SEO Changes Using Tag Manager

Many of the changes that you can make using GTM for SEO purposes involve amending attributes of elements, adding new elements or adjusting content on a page. You may also use GTM to remove certain elements from a page. To do this, you need knowledge in CSS and HTML as well as JavaScript. If you’re not confident in your ability to implement changes with GTM, your SEO company can help you achieve this. GTM is particularly useful for ecommerce websites with multiple products and categories.

How Effective Is This?

It’s important to understand that there is still uncertainty as to whether Google, among other search engines, will execute or rather see and index the changes made using GTM. The fact remains that Google doesn’t index and crawl content that is implemented using JavaScript as easy as it does HTML content. However, webmasters all over can show examples of changes made using GTM that were indexed and crawled by Google.

When To Use GTM?

You may use GTM to add a tag that inserts mobile switchboard tags. This is especially useful if you have a mobile site that has the same URL structure. It works by replacing the www with an “m” at the front of the URL. You may also use GTM to add noindex tag which will automatically eliminate existing meta robots tag. This tag can be used when you want to hide products that are out of stock in a particular element on the page.

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How To Use Competitor’s Top Pages Data For SEO

How To Use Competitor's Top Pages Data For SEO

Determine Successful SEO

Data For SEO

There are different tools and online platforms that an SEO company can use to obtain reports that provide important data from competitors’ top pages. What you do with this data will determine how successful your SEO efforts will turn out.

What To Look For In Your Competitor’s Top Pages

First and foremost, you need to determine the kind of reports that will be beneficial to you. Top pages may mean different things to different people. For one webmaster, it could mean the pages with the most links or social shares and to another, it could be the pages with the highest search rankings. The good thing is that tools like Majestic and Moz allow you to filter data that you really need.

Which Pages Are Most Linked To?

Get the top pages based on the links. You can further analyze the pages to determine why people are referring to them and make similar changes to improve your SEO Toronto.

Which Pages Have The Most Social Shares?

Tools like Moz can help you narrow down your competitor’s top pages by social shares. However, Moz only provides data from Facebook and Google Plus. If you want to obtain data from Twitter, BuzzSumo is a great tool that you can use.

Which Pages Receive The Most Search Traffic?

If you need to find out which of your competitor’s pages are getting the most search traffic or ranking highly for certain keywords, you can use a tool like SEMrush. This is a valuable report that you can use to improve your own keyword research.

Which Pages Are Ranking For Multiple Keywords?

There could be pages that are ranking for different keywords, even if they don’t appear on the first or second rank. To get this report, you can use SEMrush or Ahref.

 

Which pages get the highest total traffic?

You can easily obtain this data using Alexa or SimilarWeb. This allows you to narrow down your competitor’s top pages by the total traffic each receives. This total traffic includes what is obtained from email, social media, direct traffic and external links among others.

 

What Should You Look For In Those Top Pages?

After getting all the reports, it’s important to perform a thorough analysis to help you understand what your competition is doing to succeed in the different sectors. You can also review the top pages by social traffic report to see the kind of content that resonates well with your competitor’s audience. You may realize that the same content is done poorly in SEO. This gives you an opportunity to create better content.

Again, you may want to find out what type of content has given your competitors a great link profile but they’re not really ranking for it. Sometimes you may notice that your competitor is not ranking anymore for a certain type of content because they haven’t kept it up to date. Use this as an opportunity to create better content and rank highly for it.

 

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Choosing The Best Web Design Company

Choosing The Best Web Design Company

5 Important Questions To Ask

Web Design & SEO Company

When you begin the process of searching for a reliable web design or SEO company, don’t make the common mistake of failing to ask the right questions. You need to interview your potential web designer to determine if they are a good fit. It’s important to make sure you are partnering with the best professional who will help you achieve your brand goals. We’ll take a look at 5 critical questions that you need to ask a web design agency before you hire them.

What’s Your Take On User Experience?

Any good web designer will always want to give users the best possible experience on the site. Therefore, find out if the designer’s approach is to put the users first. Asking about the designer’s approach in regards to user experience will help you know if the resulting product will meet your end users’ needs. Discuss this in detail so that you can better understand whether they prioritize on UX.

How Many Specialists Will Be Working On My Project?

It’s important to find out the team that will be working on your website, and if possible ask to meet them. This will help you to stay clear from companies that outsource their web design services instead of dealing with clients’ projects in-house. You should look for a group of experts who are able to handle your project in-house and deliver as per the agreed timelines.

Do You Have Similar Projects I Can Review?

A reliable web design agency would be proud to show you the websites they have recently done. As you review the websites given by the agency, you can ask why it was built in a certain way and how the project was conducted in general. You may notice that the designers have a specific style that perhaps doesn’t resonate well with your audience or brand. Reviewing the portfolio also gives you an idea of the designers’ capability far from what they claim they can achieve.

Can You Measure My Website Performance?

In order to determine if the design is working for you, it would be nice to measure the results. For instance, the web designer may look at the page views, bounce rate and time on site, which are all metrics available on Google Analytics, to tell if users are responding well to the web pages. A good web design agency will even be ready to explain to you all the important terms in SEO Toronto so that you can always keep an eye of your website performance long after the design was completed.

What Happens If I Want Changes On The Site?

Websites are bound to require changes once in a while even after the design project is completed. Will they be willing to offer fast, free and easy modifications to your web pages once the project is complete? Some design agencies may even offer maintenance services as a value-added service once they design your website. Just find out if you’ll be required to pay extra for these changes.

 

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