How Social Media Boosts SEO? Social Media Can Boost Your...
Many brick-and-mortar store owners have difficulty transferring what they know about running a physical store onto the internet. This can result in many issues that can affect your customers and your bottom line.
It’s important to properly integrate your company’s online e-commerce store with your brick-and-mortar location so that you don’t end up running the two without any meaningful connection between them. Not only does this scenario lead to wasted resources, but it also frustrates customers when they don’t get the experience that they want from your brand.
One of the most difficult aspects of running an online store and a physical store can be managing inventory. Many businesses do not take the time to sync in-store inventory with e-commerce sales. Failing to do so can result in incorrect inventory and potential lost sales. It also results in more work for you if you need to manually sync your inventory. By automatically syncing, sales that happen in-store automatically adjust online inventory and vice versa.
Even if you don’t offer a full e-commerce site, it’s important to understand that many, many customers do research online before going into a store to make a purchase. They could be checking for reviews or looking online for additional product information. However, in many cases, customers want to know if a retailer has a particular product in store before they head to a physical location. This process has been called “reverse showrooming.”
If a customer can’t visit your store’s website in order to see if you stock a product, they are likely to go elsewhere rather than spend time travelling to a store only to risk finding that the store doesn’t have what they’re looking for. This is why, at minimum, you should list your store’s inventory online.
Many customers want to shop online, where they can do research more easily, compare prices, etc. but they also want the convenience of being able to pick up a product today, rather than waiting for it to be shipped.
You can differentiate your store from an online-only retailer by offering in-store pick-ups and returns. These services are incredibly valuable for customers and can certainly make your business stand out.
Perhaps unsurprisingly, many owners of brick-and-mortar stores do not spend a great deal of time or effort on online marketing, search engine optimization and other such activities. This tends to be true even when a brick-and-mortar retailer also runs an e-commerce store. Business owners tend to focus more on the physical store, leaving the online business as an afterthought.
This can be a mistake. As mentioned, many customers do research online. In addition, more and more customers want to make purchases online. Even if you have a fully-functional e-commerce store set up, it won’t help your business much unless people who are searching online can find your website.
For this reason, it’s important to spend some time understanding different internet marketing methods and to make a decision as to which ones you would like to pursue. Doing nothing simply isn’t a viable option anymore.
8 Image Search SEO Tips To Give You Extra Traffic...
Meet Our Clients: Tutor Bright | Video Production At Nova...
Web Design Vs. Web Development: What’s The Difference? Web Design...
How Can I Build My Brand with Internet Marketing? Build...
Adwords Management: The Effectiveness Of Call Extensions Adwords Management Call...
Google’s New Mobile-Friendly Ranking Algorithm Will Affect Search Engine Optimization...
Flat and Minimal Website Design Tips 3-D Websites How to...
How To Use Competitor’s Top Pages Data For SEO Determine...
Nova Solutions Supporting Young Entrepreneurs In The City of Toronto...
What Are Good Mobile Marketing Tactics for Small Businesses Good...
Planning for SEO Success Online Marketing For SEO Success Consistent...
Google’s Local 3-Pack Google Local Pack Maintaininh Their Competitive Edge...
Using Pinterest For SEO And Your Business In Toronto Creating...
Custom Shopping Cart vs Generic Shopping Cart An Online Store...
What Goes Into a Flat Website Design? Which Elements and...
Most Prestigious Website Design Awards Acknowledging The Work Giving Recognition...
What Are Keywords How to Use Them for SEO Keywords...
Creating An Effective SEO Strategy Growing Online Presence Time And...
Ecommerce Website For Small Business: What to Focus On? Trends...
Can Search Engines Crawl And Index JavaScript? 5 Important Questions...
Choose Us For Website Design Nova Solutions You’ve already made...
6 Factors to Consider When Choosing the Right Web Design...
Is WordPress For Blogging? Advantages of WordPress Isn’t WordPress Just...
Review Management Online Reviews From Customers Business’s Reputation No matter...
What Are Some Methods For Retargeting Toronto Consumers? Methods for...
Choosing The Best Web Design Company Consumers’ Attention Which Are...
Understanding The Difference Between SEO And SEM SEO and SEM...
Tips For Web Designers: How To Increase Productivity Tips For...
Factors Determining Your Search Engine Optimization Needs SEO Factors Determine...
Some SEO Agencies Limit Keywords Why Do Some SEO Agencies...
SEO Tips When Targeting Queries With Low Search Volume High...
What Are Internet Marketing Mistakes I Should Be Avoiding? Internet...
What are the Worst Design Flaws for Law Firm Websites?...
7 Types Of Content That Will Increase Your Business Increase...
What is Magento Website Development? How Does It Work? An...
Toronto SEO Services Will Help You Understand Your KPI &...
5 Original Website Layouts To Gather Some Inspiration A Good...
Why You Must Work With SEO Companies in Toronto That...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.