Do I really need a professional website marketing company? What should I look at while choosing one?
Although many of the tools for website marketing can be accessed by anyone, there is good reason to use a professional website marketing company.
First, website marketing can be very time consuming. If you run a business, you know how valuable your time is. Most business owners find that their time is best spent running their business rather than trying to understand Google terms of service or trying to figure out which online directories are legitimate and which are not.
Second, the major search engines have some pretty strict guidelines when it comes to what is considered and appropriate way to market your website. Break the rules and you could end up penalized or even banned from the search engine – not exactly good for your website’s traffic!
So, if you’ve determined that hiring a website marketing company is a good investment – and we hope that you have – how do you go about selecting the right company? With so many internet companies and so-called “web guys” popping out of the woodwork on a regular basis, how do you know who is legit and will be able to give your business the service that it deserves?
Company History and Experience
While you may be tempted to hire your best friend’s nephew who just graduated from Web Marketing U and started his own company, you need to remember that thousands of revenue dollars may be riding on the quality of your website marketing.
Just as you would investigate any other service provider, we recommend that you look at the track record of a company and work with an established one. Any company that you hire to do the important job of marketing your website should have a good rating with the BBB and be able to provide references from happy customers.
Nova Solutions has been in business since 2005, and we literally have hundreds of those happy customers.
Level of Service
Website marketing plans should be made to suit your business. If a website marketing company offers a cookie cutter approach or essentially uses the same plan for your business as they do for all their other clients, then you really aren’t gaining much of an advantage over your competitors.
A great provider will take the time to customize their approach for you. They will take the time to understand your business and what techniques and strategies will be the most effective for you. The company that you use should actually be developing strategies – not merely ripping off the same strategies that others are using.
Using Current Strategies and Tools
If there is one thing that is constant about the online world is that it is always changing. Search engines change the way they rank websites, new technologies for targeting demographics develop and even trends for keywords and what people like to click on are all subject to constant flux.
Your internet marketing agency should be current on the latest programs, technology and trends and use them to your advantage.
Choosing to hire professional help will take the time consuming task of marketing your website off your hands – but choosing the right company will give you a huge advantage over your competition.