Website & Blog Optimization

 

How Can I Get More Traffic to My Website or Blog?

Every online business owner dreams of having a popular website or blog. It’s great to have many people checking out what you have to offer. Even better, it’s great to have people sharing your content with others throughout the Toronto area, or even the world.

Unfortunately, wishing for more traffic isn’t going to get you more traffic. You must come up with a plan and take action.

Before you begin any type of advertising or marketing, it’s important to understand that the quality of traffic is better than quantity. It’s far better to get a thousand visitors who are truly interested in your site than ten thousand visitors who are not.

That said, here are some things you can do to bring in more TARGETED traffic to your website.

Create content the right way.

Whether you write your own content or hire somebody else to do it, it needs to be original and informative. If it looks too much like other articles or posts on the web, it won’t catch anybody’s interest. It also won’t rank high in search engine results – even if you add important keywords. Try to put a unique spin on an interesting topic. Keep your topics as specific as possible.

Enhance your content with multimedia.

Words alone are not enough to generate interest, no matter how well written a post is. There are so many ways you can enhance it with multimedia. Demonstrate or show the points you are trying to make with a video or infographic. Show any data claims you are making with a chart. Add eye-catching graphics and photos to draw more attention to your article.

Be social.

Even if you’re shy, you still must participate in social media whenever possible. At the very least, create a business profile on Facebook and LinkedIn. Interact with others and answer any questions they have. Prove that you are knowledgeable about the topic and have a link to your site/blog. Don’t simply tell people to visit your site without first giving them a reason to. Why would they want to visit if they don’t even know who you are or that you are an expert?  Social media gives you a chance to prove your worth in any type of industry you are involved in.

Do SEO the right way.

Search engine optimization is extremely complex. While knowing the basics can be helpful, it usually isn’t enough. If you have a tight budget, you can’t afford to gamble money on a PPC campaign that may or may not yield a return on your investment.

What you can do is do a bit of keyword research and add them throughout the content naturally. Don’t go overboard and stuff the article or post with too many keywords, or your page could get banned. Don’t forget to keywords in your tags, headings, and sub-headings.

While there are no guarantees with SEO, if you do it correctly, you still increase your chances of getting organic search engine traffic.

Work with a reliable web development company.

Sometimes it’s not possible to do everything by yourself. If you are doing everything you can to increase targeted traffic and nothing seems to be working, you might need to call on experts to help you. As long as you work with a reliable company, you can receive a custom internet marketing plan that will help you build your brand and reach out to more people.