Online Marketing Solutions

 

What are the new trends in online marketing solutions and how can they help my business? 

Online marketers are always looking for the next big thing when it comes to marketing solutions for their clients. Naturally, here at Nova Solutions our goal is to provide you with online marketing solutions not merely because they are fashionable but because they are effective and because they make sense for your business.

Here are a few online marketing solutions that we have used to help our clients gain more traffic and better sales.

Video Marketing

According to the Chinese calendar, 2014 is the year of the horse.  But in the online marketing world, it just might become known as the year of the video.

Have you noticed lately that when you do regular Google searches, that you get links to YouTube videos in your search results as well? These are SEO videos and they are a great way to boost your local online marketing. Many people who are researching companies online would prefer to watch a brief video than read through a website. If you have an SEO video in addition to your SEO website, it gives potential customers the choice of how they would like to research your company. More importantly for you, it means that you will capture a wider audience.

Strategic Social Media

Social media works differently than traditional media because, well … it’s social. It demands two-way interaction. And, not only is social media unique from traditional media, but the various social media platforms such as Facebook, Twitter, Linkedin, Pinterest etc. all work differently from each other and appeal to different types of audiences.

A strategic approach must be taken with social media and it should be integrated with other online marketing tools in order to engage your fans and followers.

Being a Fan has its Privileges

More and more, companies are offering incentives for people to become fans and followers of their social media accounts.  Incentives may include contests that only fans can enter, exclusive discount codes, videos and more.

This particular online marketing solution works especially well for businesses in the retail and restaurant industries.

You’ve Got To Be Mobile

It is estimated that about 40% of the time that people spend online is now through mobile devices. And that number is increasing! If you’re doing a re-design of your website, making it mobile friendly is a must.

Include Your Offline Marketing in Your Online Marketing

Your traditional marketing can also be work in tandem with your online marketing. In addition to including your website on your business cards or brochures, think about adding your twitter handle as well.

For some businesses, it may even make sense to include hashtags in written material and even on signs or product packaging.

Remember that when you are building your online marketing strategy, it should not be a one size fits all approach. After all, each business is unique and has its own goals and objectives. At Nova Solutions, we will recommend the online marketing solutions that we think will work best for you and your business.