What are some strategies for choosing the best online marketing agency?
Online marketing can be essential to a business’s success. It is no wonder then that we have seen a huge increase in the numbers of online marketing agencies that are vying for your attention and your business.
If you’ve recently decided to hire an online marketing agency, the sheer numbers of companies promising to be the holy grail of your online success may seem overwhelming.
There are however a few strategies you might find useful in selecting an agency.
Do a Google Search
If you use Google to find other businesses, it is even more important in the case of an online marketing agency. Look for companies that rank near the top of Google using the search “internet marketing” along with the name of the city where your business is located.
The companies that are listed near the top of the first page are the companies that have done the best job with their own SEO. Focus on what these companies have to offer. After all, if your marketing agency isn’t great at marketing itself, why would you want them to represent your business?
Nova Solutions is continually working to improve its SEO through both blogs and other strategies. This helps us not only to promote our own business, but it also helps us stay sharp so that we can do a better job of promoting your business.
See How Else They Market Themselves
Being near the top of Google is great, but it’s not everything. Once you’ve identified a handful of online marketing agencies, check out their website and see how they market themselves. Check out their testimonials page and see how often they blog. Remember, if they are doing a good job for themselves, it’s more likely that they will do a good job for you.
Shop Around But Don’t Settle for Cheap
Businesses shop around to get the best service they can for the best price. We get that. But while you’re shopping beware that there are some unscrupulous companies out there that appear to be offering the world for a very low price. Remember the old adage about something that sounds too good!
Beware especially of companies that promise you that they will get you on the first page of Google – no one can promise you that. If you end up hiring a company that violates Google’s strict rules, you could end up having your website banned from the search engine altogether!
Look for an online marketing agency sized to give your business the best service possible. If you have a small to medium sized business, hiring a very large firm could mean that your account does not get the attention it deserves because you are not considered a large enough customer. On the other hand, if you go with a very tiny firm, they may not have the man power to do the best job.
Nova Solutions focuses on serving the needs of our small to medium sized clients.
Hiring an online marketing agency can be a big decision. Take your time. It is better to make the right decision the first time than to be having to go through this process again in six months.