Mobile Marketing Tactics

 

What Are Good Mobile Marketing Tactics for Small Businesses?

Mobile marketing is one of the most important factors in internet business. In every city of the world, including Toronto, more people own a mobile phone than a computer. If you haven’t yet started a mobile marketing campaign for your business, you’re missing out on a lot of potential leads.

All businesses, regardless of size, should have some way of interacting with mobile users. There are several tactics you can use, even if you run a small company.

Here are some good tactics to get you started:

Create a mobile version of your website.

Mobile friendliness is a ranking factor for Google and other search engines. If someone performs a Google search on their smartphone and your site isn’t mobile-friendly, it’s not going to rank high – even if it otherwise would in an ordinary search on a computer. Ideally, your site should be able to run smoothly on any platform and on any screen size.

Decide if creating an app will be good for your business.

An app may or may not be worth investing in, depending on your type of business and goals. While they’re a lot less costly to make and launch than they used to be, you still might not get any benefit from investing in one. Is there a need for apps associated with your industry? Is there really anything you can offer with an app?

Even if there is no reason for you to create an app, you still might want to advertise with one. Many developers rely on ads so that they can offer their apps for free. This is definitely worth looking into.

Launch a huge promotion to mobile users after holidays.

Want to offer a free app download as part of a marketing campaign?  Or run an ad campaign through apps? Offer huge discounts? The best times to offer such promotions are right after major holidays when consumers receive new mobile devices as gifts. The release of newer versions of popular devices, such as the iPad and iPhone, is also a good time to offer great promotions and free apps.

Consider an SMS marketing campaign.

Texting is a personal way to connect with consumers. It can be very beneficial, as long as you do it correctly. As with emails, there are strict laws set in place with text marketing. You need to choose a service very carefully. Be absolutely certain that your SMS ads are being sent to people who have fully opted in. 

Have a Click-to-Call CTA.

It’s extremely important to always have a clear call to action. You can make it easy for mobile users to contact you by simply clicking on your ad and calling you. Make sure that the call button is large enough for potential customers to see and tap on. The idea size is between 44 – 57 pixels.

Make your emails easy to read for mobile users.

When sending out messages to your mailing list, make sure they are easy to read for all subscribers, including computer users and mobile phone users. Around half of all emails are now opened up on mobile devices, so it’s in your best interest to make them mobile-friendly.

Don’t let mobile marketing intimidate you. There viable are options and strategies available for small businesses in Toronto.