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Local Search Ranking
Search Engine Marketers
Each year, Moz conducts a study of the top Local Search Ranking Factors by interviewing several experienced search engine marketers. The study is conducted in four different parts:
The following are the most important local organic ranking signals:
Note: Star ratings and rankings can be important to users, but they don’t really matter in terms of your search ranking.
Note: Having local keywords in your domain name doesn’t really help all that much.
You can majorly damage your ranking by:
Bottom line: Incorrect business information, whether intentional falsehood or accidental mistake, will be very detrimental to your Google ranking.
These nuggets of information are only a portion of what Moz’s study reveals. If you’d like to read more, check out the full study here.
In the meantime, one thing is certain: if you cater to the user’s needs and make it easy to find your business and find out more about it, you will be setting yourself up for success.