How Do I Choose PPC Keywords? PPC Keywords PPC Campaign...
Consumers’ Attention
Which Are The Most Effective Ways To Reach Customers?
There are so many online channels competing for consumers’ attention. They’re also competing for your marketing budget. Which are the most effective ways to reach customers? Surprisingly, email newsletters top the list. According to research from MarketingSherpa, 91% of US adults like to receive promotional emails from the companies with which they do business. Read on to learn how email newsletters can improve your marketing efforts.
Twitter claims to have over 250 million active users, while Facebook boasts over 1 billion. Both of those social networking sites pale in comparison to email, though. The total number of email accounts around the world was 3.9 billion in 2013 and will hit 4.9 billion by 2017, according to Radicati.
Why is email’s reach greater than social media? Although many people use social media sites, profiles on those platforms are a “nice-to-have.” Email, on the other hand, has become a necessity. It’s a given that people communicate by email nowadays – your customers expect it.
When you send out an email, there’s only a 10% chance it won’t get delivered. Researchers at Forresterdiscovered that email makes it to its intended recipients 90% of the time.
Contrast that number to Facebook. In recent years, Facebook has changed its algorithms and essentially killed organic reach. Very little promotional or branded content makes it into users’ Facebook feeds anymore.
Email newsletters for Magento are such an effective marketing tool because people opt into them. People willingly give you their email address because they want to hear from you. And when you send them something, they’re more likely to open it.
Email has a higher conversion rate than other marketing channels. According to research published by the Direct Marketing Association, 66% of consumers made a purchase as a result of an email marketing message. By way of comparison, 65% of consumers made a purchase as a result of receiving a direct mailing such as a postcard, catalog or letter.
What about social media conversion rates, you ask? Researchers at Monetate found that 4.24% of people who receive a marketing email purchase something as a result, while a little over half a percentage of people who have received a message through social media take the same action.
Marketing success hinges on communicating with your customer according to his or her preference. And it turns out many customers prefer email.
A 2013 study from MarketingSherpa shows that 72% of people prefer receiving promotional content through email. Only 17% of people want to receive those messages through social media. The reason behind those numbers most likely has to do with how people view social media; they use the platform to connect with family and friends, and less so to read marketing messages.
Don’t abandon your email newsletter just yet. It has a broad reach, a nearly guaranteed delivery, a higher conversion rate, and it’s preferred by your customers.
SEO Companies & Relationships Do SEO Companies Really Have Special...
Current Trends in Website Marketing Strategies A Successful Website Trends...
How To Design A Website That Generates Conversion Good Web...
Web Design Trends and Features Techniques for Good Website Development...
My Competitor’s Traffic Research How Much Traffic My Competitor’s Sites...
PPC vs SEO: Knowing The Differences I Already Do PPC,...
Bad SEO Habits To Stay Away From Identify Your Bad...
How To Utilize Call Tracking In Pay Per Click Campaign?...
WordPress SEO Mistakes That People Make When Starting Out WordPress...
What Is Google PageRank Does Google PageRank Really Matter? Search...
Advantages vs Disadvantages Of A Custom E-commerce Website E-commerce Industry...
How To Update Website By Yourself Design Changes Can I...
SEO Trends for Website Optimization in 2021 This post shares...
Hyperlocal Marketing – What Is It? Hyperlocal Marketing Local Search...
Tips For Improving Website Design In Order To Increase Conversions...
SEO Budgeting & Service Providers Online Marketing Budget Сhoose an...
What Makes A Good Web Design Company? Professional Design What...
Can Link Building Hurt My SEO? Creating High-quality Content Don’t...
Machine Learning & How It Affects SEO Industry Machine Learning...
The Effect Of Data Encryption On Paid Search Why you...
Relaunching Your Website Without Affecting SEO Avoid Losing Your Ranking...
Is Your Payment Process Problematic? Payment Process Checkout Experience Your...
What Can We Expect From Magento 2.1? Magento 2.1 Learn...
Domain Authority and Links Local Search Ranking Search Engine Marketers...
How To Use Competitor’s Top Pages Data For SEO Determine...
Automotive Dealership SEO Campaign SEO Tactics Optimizing your Web Pages...
Why We Should Build Links From The Same Website In...
Want to Create an Ideal Ecommerce Site? Here is What...
Questions To Ask Before Hiring An Ecommerce Solution Company Ecommerce...
Shape Use In Website Design Website Layouts How To Implement...
Choose Us For Website Design Nova Solutions You’ve already made...
Should I Be Using Social Media Analytics Tools? Social Media...
Some Strategies That A Good Toronto SEO Company Will Do...
Changes In The Web That Are Important To Note Changes...
Can Search Engines Crawl And Index JavaScript? 5 Important Questions...
Master Mobile E-Commerce Optimizing Your Website Why You Must Master...
A Guide to the F Pattern Layout for Text-Heavy Websites...
How Can I Create a Better Landing Page for More...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.