The 4 Key Elements of Landing Pages We all know...
Your website might be beautifully designed and rank high in search results. But what is the checkout experience like? If customers find your checkout experience frustrating, they’ll abandon their shopping cart and turn to your competition.
Making the payment process simple and painless is critical for e-commerce sites. Read on to learn some ways to boost your sales by improving your payment process.
Many e-commerce sites use PayPal to accept payments. There’s a reason for its popularity: it’s easy to set up, and many consumers have PayPal accounts.
However, making PayPal your only payment option isn’t a good idea. Customers want the freedom to pay with their preferred method. In a study released by Milo, over half of respondents said they would be more likely to make a purchase if the site accepted a variety of payment methods.
Does your site require users to create an account before they can make a purchase? That step might be hurting your sales.
In 2012, Smashing Magazine carried out a study on the usability of e-commerce websites. One of the things the writer discovered was that only 24% of the top-grossing e-commerce sites require shoppers to create an account. Account creation is one of the strongest reasons customers abandon shopping carts – it adds time and effort to the purchase process.
During that same year, the Baymard Institute performed a study about shopping carts. Many of the participants in the study complained that e-commerce websites asked for seemingly unnecessary information. These websites didn’t make it clear why customers had to enter their phone numbers or other such information, and in some cases, it led to shopping cart abandonment.
Instead of forcing customers to register, consider asking them for their email address as a way to create an account. It’s faster and simpler, and your customers will appreciate the simplicity of the checkout process. If you do need a particular piece of information, such as a phone number, explain why you need it (for example, you can say that you’ll only call the customer if there’s a problem with the order).
Although millions of shoppers buy goods and services online every day, there are still people who feel wary of providing payment information over the Internet. They’re afraid of hacks or data breaches.
In a survey conducted by eConsultancy and TolunaQuick, researchers found that 58% of shoppers abandoned their online carts over concerns about payment security. So, what reassures consumers that their payment information won’t fall into the wrong hands? An SSL certificate proves data is encrypted, while complying with PCI standards gives them peace of mind that you’re taking steps to protect their personal details.
Your shopping cart is the last hurdle customers must overcome in order to complete their purchase. When the checkout experience frustrates or perplexes, shoppers tend to give up. And that costs you revenue. Improve the payment process for higher profits.
Keyword Research For Search Engine Optimization Keyword Research Optimizing Your...
What Is Canonicalization What is The Process of Canonicalization? Canonicalization...
How Do I Get Started With A Google Remarketing Campaign?...
The Best SEO Company Does Not Offer Ranking Guarantees Ranking...
Search Engine Optimization For Small Business Search Engine Optimization for...
Why To Consider A Live Chat Feature On E-Commerce Site?...
How To Use Competitor’s Top Pages Data For SEO Determine...
What Is Google AdWords And Why Should I Use It?...
The Importance of Web Design & Social Media For Businesses...
What Are The Best Free WordPress Plugins? Content Management System...
Essential Elements For Ecommerce Website What Is WordPress? I Need...
5 Original Website Layouts To Gather Some Inspiration A Good...
How Do I Measure The Success Of My PPC Campaign?...
Definition Of Off-Page SEO What Is Off-Page SEO? Increasing Site’s...
Some Indications That Your Website Needs To Be Updated Website...
The Strengths & The Weaknesses of Infographics Importance of Infographics...
Steps To Take To Make Sure Your Website Is Mobile...
Why You Should Conduct Regular SEO Audits Conducting SEO Audits...
Should I Be Using Social Media Analytics Tools? Social Media...
Ways To Make Your Online Shopping Website Design Unique Online...
How To Choose The Best E-Commerce Platform? Best E-commerce Platform...
Benefits Of Using Web Design Templates Types of Templates You...
Hottest Trends In Ecommerce Web Development Ecommerce Web Development Current...
How Can I Get More Traffic to My Website or...
Automotive Dealership SEO Campaign Helpful Tips For WordPress Website using...
Flat and Minimal Website Design Tips 3-D Websites How to...
What Are Some Unique Tactics Offered by SEO Companies? Unique...
Features That Impact Your Adwords Advertising Performance Google AdWords AdWords...
WordPress vs Joomla – Which is Better? Content Management Systems...
Which Retargeting Company is the Best? “Best” Retargeting Company What...
The Effect Of Data Encryption On Paid Search Why you...
Social Media Platforms For SEO How Does Social Media Help...
Keeping Your SEO Ranking Up While Your Website Is Down...
Optimizing Website For Voice Search Optimizing Website For Voice Search...
The Relationship Between PPC And SEO Purpose of SEO and...
Questions To Ask Before Hiring An Ecommerce Solution Company Ecommerce...
What Should I Include In My SEO Checklist? My SEO...
Why Should I Use Landing Pages For PPC And What...
Do I Need A Professional Website Marketing Company? Tools For...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.