SEO for Ecommerce Websites

With the number of digital shoppers steadily increasing, E-Commerce websites are working harder than ever with their marketing strategies, to stand out from the crowd.

And SEO continues to be one of the most critical parts of their marketing mix.

Even if your E-Commerce setup mainly targets customers in Mississauga, it is now time to think out of the box and leverage technology to help boost your sales and conversions.

Optimized Retail Websites

One of the fundamentals of E-Commerce SEO is to start with an attractive, intuitive and responsive website that makes it easy for shoppers to navigate and shop. If a prospective customer loves the website, chances are high that they will come back again to shop. Returning customers are an asset to any retail business.

You don’t need to be a geek to get a well-designed optimized website either. Even if you are a technical novice, there are third party services that help companies create optimized E-Commerce sites.

Research

It pays to invest in research services that provides you with actionable data about the type of keyword and content strategy that will get you the results you seek. How are the customers reaching you? What type of content strategy works best? How do you implement social media channels? Even if you are spending most of the time with research, it will be a smart move that pays dividends in the long run.

Onsite research should focus on your homepage, product pages and landing pages.

Optimizing for Mobile

Mobile e-commerce sales touched $104.05 billion in 2015. And if the projected sales for 2016 are anything to go by, then E-Commerce companies would want to tap into the market. One of the easiest ways to do this is to ensure that you have a mobile friendly website that is keyword optimized. Analyse your website by accessing it on different smartphones and tablets to iron out the crevices.

Focus on page speed, ease of use and implement Local SEO strategies for best results.

Links still matter

All the research and design won’t be worth much unless your site acquires high quality relevant links. Link building is one of the fundamentals of SEO and once again, thinking beyond the obvious works best for e-commerce. You no longer have to rely on obsolete link building strategies. Partnering with an experienced PR agency in Mississauga helps create a buzz about your company on Social Media as well as on publications. Along with helping your business receive more eyeballs, it also helps you to generate high quality links. Bloggers may want to link to your product, there may be reviews about your products online. Use these to generate powerful links.

Content is the key

A lot of E-Commerce websites look like mere online versions of their catalogs. Doesn’t work anymore. The website has to have original content including blog posts, videos, infographics and tutorials that help your customers make informed decisions regarding your products. The goal is to make it easy for them to shop on your website. This enhances credibility and instils trust in your brand.

Along with these tips, ensure that you incorporate analytics to gauge the performance of your SEO strategies. Scale the strategies that work best for your Mississauga business.

 

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