The 5 Step Guide to Video SEO
With over 30 million visitors per day, businesses in Mississauga are missing out on the tremendous traffic potential of YouTube if they are not optimizing videos for their target keywords.
YouTube is the second largest search engine today. And every minute, more than 100 hours of content is uploaded to YouTube.
That means that you will be competing against an incredibly huge number of people and it is crucial that you know what works and what doesn’t. Most of the people who try video marketing are either ignorant about the algorithms or are plain lazy and hope that one of their videos will go viral someday.
That day may never come. There are videos on YouTube that are more than 7 years old with barely 10 views.
Time to get down to business.
The Longer, the better
We are talking about descriptions. The days when you could rank videos with short 50 word descriptions are passe. It’s time for super long descriptions. YouTube bots cannot see the videos that you upload. They rely on the text that accompanies the videos. Ensure that it’s a well written description that’s at least 200 words and is optimized for your main keywords as well as related keywords.
Why rank on YouTube alone when you can rank your videos on Google as well? There are a bunch of keywords which are called ‘Video Keywords’. Unlike regular keywords which show 10 search engine result webpages, Video Keywords will mostly show videos as the top results.
It has been noted that Google is biased towards the following keyword types while listing videos.
- How To Keywords (Example: How to make the best cheesecake)
- Reviews (Example: Mississauga Business Review)
- Funny Videos (Pets etc.)
If you do not have a keyword that falls into one of these categories, then think of adding one. And then create a video for it.
The Call to action
YouTube algorithms do not give weightage to links. Instead, user experience takes center stage here. So, encourage your viewers to like and subscribe to your channel. This signals to YouTube that the video quality is good enough and automatically, pushes it up the rankings on YouTube. The best way to do this is to add a ‘Call to Action’ message at the end of the video. Be gentle, but do not forget to request people to like, comment and share.
Your Target keywords in a playlist
Rather than creating and uploading random videos for each of your target keywords, group them together and create a playlist that targets all your keyword groups. For example, if you have a ‘Fitness Center in Mississauga’, then you can have targeted playlists for each type of fitness activity, like HIIT, Pilates, Yoga, Best Home Workouts and so on.
Make quality videos
Contrary to what many people think, you can make quality videos on a budget. Thanks to smartphones with exceptional cameras, you don’t even need to hire a videographer to shoot an HD video anymore. But just ensure that the video is at least 5 minutes long, is interesting and is not a PowerPoint presentation with an unattractive interface.
When done right, Video SEO can be one of the biggest sources of organic traffic for your Mississauga business. These tips will help you get started.