The Complete Video Optimization Guide

More and more businesses in Mississauga are leveraging the power of visual media by including Videos in their social media campaigns. And it’s more relevant than ever in 2016.

Ever notice that 30 second video that starts to play on its own as you scroll on Facebook or Instagram? Those 30 seconds give you with a small but extremely potent window to showcase your products or services to your target audience. And users don’t even have to click it now to see it.

Reports suggest that other social media sites like LinkedIn will soon follow suit by including Auto play videos.

The question is, are you tapping into the tremendous potential that video marketing offers? Even if you are not, then it’s not too late. This is the perfect time to start and here’s our small guide that will help clear the basics of optimizing videos for the web.

Create a quality video

To be able to successfully market a video, it needs to have quality content and be visually appealing. There is only one way to do this. Hire a professional to shoot a video. It can be an explainer video or an interview or a podcast. But get it done professionally. A PowerPoint presentation converted into a video will only get you so far.

YouTube vs. Self-Hosted

Hosting your video on third party sites like YouTube and Vimeo offers many benefits. Apart from the fast loading times and simple user interface, these sites command an incredibly huge viewership. Optimizing these videos for your target keywords can open up a new marketing channel with tremendous potential.

But many website users are now veering towards self-hosting the videos on their own servers for numerous reasons. One of the reasons is that YouTube videos are embedded in an iFrame which eats resources and delays load time.

Title and Keywords

Video Optimization should be considered to be an extension of regular search engine optimization. You’d still have to do keyword research and still follow the same basic principles of on-page SEO. Some of these are:

  • Using Targeted Keywords in the Title and description
  • Use Keywords in the beginning of the Title as long as it seems natural
  • Have a thorough description that will be scanned by YouTube Bots to determine the contents of your video.
  • Including relevant tags with your videos
  • If you are hosting videos on your websites, then include them in your sitemaps to let search engine bots know about it.

Using Schema.org

Using Schema.org or Rich snippets markups in your Video will show relevant details about it if it gets listed on search results pages. For example, if your video is about ‘Skating rinks in Mississauga’, it will show users a thumbnail, the duration of the video, a small snippet from the description and the upload date. This can result in more click through.

A lot of businesses consider Video marketing as their main marketing channel as opposed to SEO. It can be extremely effective when done right. If you wish to leverage the power of video in your marketing strategy, then speak to an SEO company in Mississauga today. 

 

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