Creating A Homepage That Works For Your Law Firm Website



A website is a necessity to compete in today’s world.

Creating A Homepage That Works For Your Law Firm Website

Law Website Homepage

A website is a necessity to compete in today’s world. Your firm cannot successfully market itself without one.

 

A website alone won’t do the trick, though. It must be engaging and have enough value to keep potential clients on the site.

 

When a person clicks on your link, the first page they’ll come to is your homepage, which means it should provide the hook. Remember, the back button is only one click away!

 

Here’s what you need to incorporate on your law website homepage to make sure that it’s doing its job:

 

Law Website Homepage

Identify Yourself

 

The very first thing that a potential client will be looking for is to make sure they clicked on the right link and that this is the page they want to be on. The homepage should succinctly and clearly state who you are, what you do, and where you are.

 

Law Website Homepage

Make Your Contact Details Easy To Find

 

One of the first thing that someone sees when they open up your page is your contact information. Make sure that your phone number and email address are prominently displayed.

 

Law Website Homepage

Use Graphics Wisely

 

You’ll want to think carefully about the imagery that you place on the homepage. It should stand out and be eye-catching but not too busy. It should be subtle enough that it doesn’t take away from the written content but still be memorable. The most important factor to keep in mind is that each and every word or graphic on the page should be adding value.




 

Law Website Homepage

Highlight The Call To Action

 

The call to action is the link that clients will click on in order to contact you. The contact page should be visually pleasing but simple and straightforward. Here are a few ways to make the CTA button effective:

  • Use a 3-D design to make it stand out.

     

  • Make the text on the button bold so that it can’t be missed.

     

  • Don’t require too much information. The more information you ask for, the less likely you are to get that contact.

     

Law Website Homepage

Adapt Across Devices

 

The homepage must look just as good and work just as well on a desktop, laptop, smartphone, or tablet. The amount of people using mobile devices requires that a website is optimized for use on any available medium.

Law Website Homepage

Consider Content Carefully

 

The content is what will keep prospective clients interested and engaged. Here are a few tips to guide you in the right direction

  • Consistency. Your search engine listing should match up with the information on your homepage.

     

  • Push your brand. Make sure that your firm’s logo is present and stands out but doesn’t dominate the home page. You want it to be memorable but not overpowering.

     

  • Bullet points. Break up the text as you describe your services.

     

Remember that your homepage is the first impression of your firm that your prospects will see. Make sure it’s designed well enough to stand out without being too busy!