Why Should I Consider Remarketing Services for My Online Business?

Remarketing services allow a company to reach out to the users who do not perform or complete actions during their visit to the company’s website. If you are getting tired of visitors coming to your site but not signing up for your mailing list or buying anything, remarketing (also known as retargeting) is an ideal solution.

Offered by advertising platforms such as Google AdWords, this is a cookie-based technology that uses a Javascript code to anonymously “track” your visitors across the web to find out what they are searching for and what types of websites they are visiting. All you have to do is place a small, unnoticeable code or pixel on your site that won’t affect performance. Every time someone visits your site for the first time, the code drops an anonymous cookie in their browser.

Here are some of the reasons why you should consider remarketing services for ecommerce:

- It focuses on your advertising efforts so that only internet users who are already familiar with your industry or brand will see your ads. If you are running a PPC campaign, you will want to ensure that you get your money’s worth.

- It improves the quality and relevancy of ads. For instance, if a user lands on a specific product page, the remarketing system can display an ad for that specific product or something very similar later on, even after they have left your site.

- Remarketing services increase conversions. It gives you the opportunity to determine possible reasons why a visitor might not buy from you right away, so that you will be able to deliver better content to them while they are still shopping.

- Retargeting gives you a second chance to sell to customers who you wouldn’t ordinarily get a chance to sell to. Before the advent of remarketing, if somebody left your site without buying anything, there was a high probability that they would go to a competitor’s site instead. Now, you can continue to target them and to give them a reason to come back.

- You get the opportunity to provide extra details about your products or services by delivering custom content to users who have visited certain pages on your site. If they leave, you can arrange for an ad to be displayed to them providing additional details to draw them back in.

- It increases brand awareness. Even if you are appearing in searches and acquiring clicks, most visitors might not know who you are. They might not be ready to buy from you since you are not well known. Implementing retargeting may increase direct traffic because past visitors will see your ad and brand name over and over again until they delete their cookies. You will be able to interact more often with users who have already heard of you until they visit your site directly.

As long as you acquire the right remarketing services for your business, you can easily set up a campaign to track various types of users, such as visitors who selected items but did not complete the checkout or visitors who spent two minutes on the landing page but did not click on anything. You may then show a specific type of ad to each type of visitor to bring them back. You can be sure that your competitors are already doing remarketing to draw visitors back to their site instead of yours, so it’s in your best interest to start doing the same!

 

Remarketing Services