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SEO COMPANY IN TORONTO
At Nova Solutions our team of Search Engine Marketing experts have been focusing their efforts on enhancing the exposure and driving search traffic to the Websites of our clientele. With almost a decade of Search Engine Optimization under our belt, we have developed a diversified approach to rank improvement.
With significant changes in Google’s algorithm in recent years, prior quick fix methods of improving search ranking are not only useless, but also harmful.
Grey–hat SEO techniques harm millions of websites, and Nova’s Custom approach philosophy goes against that. Our SEO services highlight natural, white hat methods which accentuate the following:
Original Content, Focus Keyword Diversity, On-Page Component, Off-Page Diversity and Social Media Focus
The ultimate goal of our SEO campaigns is to organically increase positions, which in turn would result in higher traffic; more visibility and higher conversions.
Our experience, resources and tools enable us to design each custom optimization campaign around your business; with long tail keywords, Geo targeting and website structure in mind.
As opposed to long, dreadful SEO contracts, which could be so cumbersome and risky, we dissect our SEO services into modules, with a clear goal and timeframe in mind. Regular analysis and assessments part of a successful optimization campaign.
The philosophy behind natural growth Search Engine Optimization Strategy is to embrace the elements that the Search Engine considers important now and foresee upcoming changes in the Search algorithm.
RESEARCH & ANALYSIS
Search Optimization requires in depth research of not only focus keywords, but also analysis of competitors, their SEO approach, technical capabilities of existing website and Geographic focus in relation to the domain at hand. Our extensive experience and portfolio diversity exposed our Search Optimization team to a variety of scenarios. The knowledge collectively gained from the past is being passed on to each and every new client – constant learning and improvement is the underlying aspiration behind our work.
Content marketing is taking the forefront of what Google deems important. Creating original, unique, informative, good quality content on the web is key to gaining high search engine ranking. Our team of local content writers is fully aware of the importance of their job. We analyze competition, research the subject and include data in our custom written content. Our ability to develop and optimize quality content is at the center of our successful SEO efforts.
ON PAGE OPTIMIZATION
We at Nova ensure that your website meets the current Google parameters of what makes a quality website. Our gurus look at the code structure, internal linkage of pages, website load times, mobile browser capability as well as other elements that Google considers key when assigning a quality score to your Web page.
OFF PAGE STRATEGY
Link building, the favorite recipe of SEO companies, has to be examined carefully. With the latest Google updates, a large portion of link building techniques used prior is no longer accepted and can cause penalty from the Search Engine. Our professionals clean up older, poor quality links and implement most up-to-date linkage structure involving directories and social outlets, growing your SEO in an organic manner.