SEO COMPANY IN TORONTO
At Nova Solutions our team of Search Engine Marketing experts have been focusing their efforts on enhancing the exposure and driving search traffic to the Websites of our clientele. With almost a decade of Search Engine Optimization under our belt, we have developed a diversified approach to rank improvement.
With significant changes in Google’s algorithm in recent years, prior quick fix methods of improving search ranking are not only useless, but also harmful.
Grey–hat SEO techniques harm millions of websites, and Nova’s Custom approach philosophy goes against that. Our SEO services highlight natural, white hat methods which accentuate the following:
Original Content, Focus Keyword Diversity, On-Page Component, Off-Page Diversity and Social Media Focus
The ultimate goal of our SEO campaigns is to organically increase positions, which in turn would result in higher traffic; more visibility and higher conversions.
Our experience, resources and tools enable us to design each custom optimization campaign around your business; with long tail keywords, Geo targeting and website structure in mind.
As opposed to long, dreadful SEO contracts, which could be so cumbersome and risky, we dissect our SEO services into modules, with a clear goal and timeframe in mind. Regular analysis and assessments part of a successful optimization campaign.
The philosophy behind natural growth Search Engine Optimization Strategy is to embrace the elements that the Search Engine considers important now and foresee upcoming changes in the Search algorithm.
RESEARCH & ANALYSIS
Search Optimization requires in depth research of not only focus keywords, but also analysis of competitors, their SEO approach, technical capabilities of existing website and Geographic focus in relation to the domain at hand. Our extensive experience and portfolio diversity exposed our Search Optimization team to a variety of scenarios. The knowledge collectively gained from the past is being passed on to each and every new client – constant learning and improvement is the underlying aspiration behind our work.
Content marketing is taking the forefront of what Google deems important. Creating original, unique, informative, good quality content on the web is key to gaining high search engine ranking. Our team of local content writers is fully aware of the importance of their job. We analyze competition, research the subject and include data in our custom written content. Our ability to develop and optimize quality content is at the center of our successful SEO efforts.
ON PAGE OPTIMIZATION
We at Nova ensure that your website meets the current Google parameters of what makes a quality website. Our gurus look at the code structure, internal linkage of pages, website load times, mobile browser capability as well as other elements that Google considers key when assigning a quality score to your Web page.
OFF PAGE STRATEGY
Link building, the favorite recipe of SEO companies, has to be examined carefully. With the latest Google updates, a large portion of link building techniques used prior is no longer accepted and can cause penalty from the Search Engine. Our professionals clean up older, poor quality links and implement most up-to-date linkage structure involving directories and social outlets, growing your SEO in an organic manner.
At Nova we can provide you with references from clients who had their website optimized for SEO, and now they have higher search rankings
It’s a team effort
We believe that the combined efforts of our team is greater than any one individual, so we continue to strive for excellence through emphasizing teamwork—both internally and with our clients. Nova Solutions aims to be the standard for website optimization in Toronto—consult us today and help us reach that goal.
Nova Solutions has been proudly providing SEO services in Toronto and the surrounding GTA area since 2005. Our team strives to maximize the online exposure of our clients through customizing and tailoring our strategy for each unique business—we understand that no two companies are alike. This is accomplished through the careful refinement of keyword combinations, link building, social media content and other tactics in order to provide a complete and thorough implementation strategy.
Focusing on rationalization behind the intensity of a Search Engine Optimization campaign is an important aspect often ignored by most SEO Companies. With providing the service as a primary objective, there is a lack of attention on the strategic aspects of Search Engine Marketing.
More than just Keywords
With a wave of recent Google updates focusing on real world value of the website, a vast number of websites got penalized and dropped in rankings. The Search Engine community was heavily affected. The websites that have dropped in rank had a large, tedious and unknown task of search rank recovery in front of them. Business owners and marketing professionals are now re-rationalizing the use of Search Engine marketing which became much more complex and multi-layered.
We at Nova take into the account the competition of most relevant keywords; the ability to use the age of the domain or the need to purchase a new one; customer’s long and short term marketing goals; existence of long tail keywords; existence of resources to support an Search trategy with a Social Media Campaign etc.
With many websites penalized, after Google’s updates in Fall and Winter of 2013, it might be more practical in some instances to purchase and optimize a new domain–mind you, one must keep in mind time limitations in relation to business peak seasons.
With almost complete elimination of link building, it takes a substantial effort which not only includes updated On-Page (on the website) techniques, but a far more complex Off-Page strategy which heavily relies on content marketing and Social Media exposure. For some, it might not make ROI sense to undertake such a strategy when considering the time it takes, expectancy of results and industry specific factors.
We at Nova encourage everyone to follow through with a thorough On-Page Search Engine Strategy. Having quality original content, social media profiles and a correct SEO is key, yet a proper Off-Page strategy is not always recommended. At times a combination of other Search Marketing Services can provide much more efficient, both long and short term.
Nova has a team of dedicated Search Engine Optimization specialist, ensuring that their clients get the best results. Nova Solutions’ team consists of copywriters, web interface designers and consultants—let us consult you in the direction that will bring you the most efficient leads and help grow your business efficiently.
|Over 1000 Websites Launched!|
We are “Internet Presence Strategists” – SEO Optimization is a start, allow us to unfold the entire picture in front of you!
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