Local SEO for Multiple Locations
It’s quite common for businesses to want to promote their products or services to more than one market in various cities or geographic locations. When you are looking to get you content out to audiences in various locales, its import to optimize your content for the areas that you are trying to reach. For the most part, you’ll be sticking with the usual SEO techniques, but hosting multiple locations calls for an added level of creativity to ensure that each location is getting maximum readership. Following a few simple steps can help to make this process easier and more effective for you:
- First things first: Just like regular SEO, you want to make sure that your website has a good domain name, with appropriate titles and meta description tags. Be sure that all of your content is unique and creative, as well. Especially because you’re hosting multiple pages for the same company, you need to ensure that your content is unique. It’s important to make sure it is original, and not overlapping too much between locations. You don’t want to host duplicate content, as search engines reject websites with unoriginal content.
- Second, create multiple pages, linking to the home site: Because you want to operate out of one domain name, that will be centralized. Your multiple locations will function out of multiple pages. All of the content that is consistent across your various cities can be located on the home page. Access to the extension sites should be easily navigated from the home page. Have a menu that clearly links to each of the location pages, so they can be easily found it someone lands on your home page.
- Next, tailor your content to your location: Each of the multiple location pages should have its location clearly demarcated. Title tags, meta description tags, and footers should all say the name of the city they are operating in. The links to your social media pages should be consistent with the locations on each of these pages: for example, your Toronto location should link to your Toronto location’s Facebook page, and so on. Put the appropriate information for each location on the site, such as hours of operation, contact information, and managers’ names, if they differ from one site to the next. You want all of the information to be accurate, and to easily portray that you have more than one location, while still linking to the home page’s domain name, for consistency.
- Lastly, make it count: You want to pay as much attention to each of the multiple pages as you would to one singular website. After all, it is one website, with multiple pages. But each page should be looked after with the same degree of diligence. Post reviews for each locale, and update content on each page regularly. Treat each page like it’s the only one, adding location-specific information as frequently as possible. It’s easy to focus on one or two pages and ignore the rest, but you want each page’s SEO to succeed. This means paying equal attention to each. This way, the user experience on each of your pages will be high quality, and that’s what leads to good SEO.
Once all of this is complete, you can perform an audit of sorts, testing out how it works, and what can still be improved upon.