How it works.

If you're looking to increase your customer base, advertising on Google, Yahoo, MSN is a quick way to reach millions of targeted potential customers.

The innovative Sponsored Solutions program makes it easy for even small companies to advertise their products. Works by having businesses purchase certain keywords. When a user goes to Google, Yahoo MSN to perform a Web search, they enter in their search terms or keywords. Google, Yahoo or MSN then displays not only the search results, but also short ads from companies advertising through Sponsored campaigns.

You may have noticed these ads when using Google to perform your searches. They will normally be displayed on the right side of the screen as well as in shaded bars above the organic or map search results.

Now that the basics are out of the way, you're ready to set up your Sponsored Results campaign with NOVA Solutions. First, study the keywords that are appropriate for your business. Try to find at least ten keywords that describe the products you sell or services you provide.

Once you have your master list, you can submit it to NOVA Solutions. You will also need to specify the geographical area that you want to target. Geographical area of your campaign's exposure can range from citywide to worldwide. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry. You will receive a phone call from one of our analysts with a few quotes based on the master list of keywords and additional suggestions.