Online reputation management should be a vital concern and priority for every business and an individual with an online presence. Building up a positive reputation can take years but all that reputation building can turn out to mean nothing if one bad or false review is exposed and not properly managed.
Since the web is a public domain where people can post all of their thoughts and feelings, businesses may sometimes feel the hit. This is where online reputation management comes into play. When there is outdated information, false comments and negative slander about your company or yourself appearing in search results, this is a threat and should be reviewed and taken care of immediately.
Online reputation management will help to ensure that your appearance in search engines is looking its best at all times, mainly because potential customers are always reviewing businesses and individuals online and you want to make sure the reviews are greatly positive in nature. This aids the potential consumer in the decision making process.