Having quality content integrated into your SEO campaign is essential to your position on Google rankings. This has been reiterated over and over again throughout the SEO community. High quality content that is also search friendly not only allows your business to rank higher for a diversity of long-tail keywords but it provides valuable information for your potential customers. Hence quality content does both, increases overall traffic through SEO benefit as well as improves conversion, since it attracts the reader and convinces them of a buying decision. End result, more business.
Websites that are set up to offer the most relevant and up to date information to consumers usually gain the most visibility. 92% of marketers say that content creation is either somewhat effective or very effective in the efforts. Also 76% of people who do SEO, invest a lot into content creation, thus it is seen as a primary tool for Search Marketing efforts.