Infographics: Common Myths About Presenting Data Visually Infographics Deeper understanding...
If I’m redesigning my site, when should I start thinking about SEO and what happens to my rankings if I am changing my URL?
If you’re considering a redesign on your website, start thinking about SEO now. And if you’ve already started your redesign, stop in your tracks and make sure that your SEO strategy has been adequately planned for in your design.
The key to any good marketing plan is to know your target customer and SEO marketing is no different. You need to research want people are searching. This will help you to customize your content, attract more visitors to your website and to do more business.
By creating a site that has been customized to your potential customers, you not only attract more clicks through to your site, but you ultimately give a better customer experience to the visitors on your site because you are offering the content that they are searching for – in other words, you are speaking their language.
When redesigning your website, it is of utmost importance that you do not loose whatever standing you have already gained in search engines. Just because you are refreshing your website, doesn’t mean that you have to go back to square one in your SEO. There are two important considerations: files indexed by the search engines, and files which are already linked to by other sites.
When you redesign your site, take care to preserve the file names of pages that are already indexed by the major search engines – especially those indexed by Google.
By preserving the file structure, you will not only speed up the process of getting any new content indexed, but you will also avoid the problem of people finding dead links on the search engine. And if other websites have linked to specific pages on your site, do your best to ensure that those links are preserved as well.
If you are changing your URL, it is going to affect your search engine rankings, but there are steps you can take to minimize this. Google has taken the lead in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures.
Most importantly, you must take the time to ensure that all links to your old page from directories and other websites are updated. This is the most difficult part, but it is also and essential part.
Once your new site is up and running, you may place a permanent redirect using a ‘301’ code in http headers on your old site to inform visitors and search engines that your site has moved.
If you have thousands of files on your site and you don’t have the time to redirect every single file from the old domain name to the new one, you should at a minimum redirect the files that have been indexed by the major search engines. There are a number of online tools available that can help you with this.
Infographics: Common Myths About Presenting Data Visually Infographics Deeper understanding...
Questions To Ask Before Hiring An Ecommerce Solution Company Ecommerce...
What Are The Elements Of Good Interaction Design? Good SEO...
Understanding The Veried Social Media Platforms And Their Following Social...
What Internet Marketing Services Do I Need for My Company?...
What are the Worst Design Flaws for Law Firm Websites?...
What Are Internet Marketing Mistakes I Should Be Avoiding? Internet...
Understanding The Difference Between SEO And SEM SEO and SEM...
Blog Search Engine Marketing Benefits & Ideas For Local SEO...
What is PPC Marketing and what are the advantages? Pay...
The Importance of Web Design & Social Media For Businesses...
What Goes Into a Flat Website Design? Which Elements and...
Choose Us For Website Design Nova Solutions You’ve already made...
How To Get Started With Your Toronto SEO Campaign? SEO...
Website Marketing Services We Offer Effective Website Marketing Services Are...
How Healthy is Your Magento store? Magento undoubtedly is one of...
Ecommerce Traffic Sources Robust Ecommerce Website Digital Storefront Ecommerce is...
What Are Keywords How to Use Them for SEO Keywords...
How Can I Create a Better Landing Page for More...
How Do I Measure The Success Of My PPC Campaign?...
Professional Looking Websites Are Crucial To Your Business Online Businesses...
Some Strategies That A Good Toronto SEO Company Will Do...
Video Optimization Guide For Search Engine Optimization How to Utilize...
Benefits Of Using Web Design Templates Types of Templates You...
A Guide To YouTube Search Engine Optimization Techniques YouTube Search...
The Best SEO Company Does Not Offer Ranking Guarantees Ranking...
Effective Marketing Strategies Don’t Only Focus On SEO Effective Marketing...
Automotive Dealership SEO Campaign SEO Tactics Optimizing your Web Pages...
Which Retargeting Company is the Best? “Best” Retargeting Company What...
Why You Must Work With SEO Companies in Toronto That...
Automated Link Building Can I Automate the Link Building Process?...
Using Pinterest For SEO And Your Business In Toronto Tips...
Top 7 Google Ranking Factors in 2021 SEO is the most...
Time Frame For Building A New Website Building Your Website...
Why Does Landing Page Design Matter? We are often asked...
What Are Some Unique Tactics Offered by SEO Companies? Unique...
4 Strategies To Get Media Publicity Without Pitching Strategies To...
In What Ways Can Video Marketing Help My Business? Benefits...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.