RESPONSIVE & MOBILE READY – WEB DESIGNS BUILT WITH CARE
Our Website Design Approach
Building great websites involves hundreds of decisions however through our years of experience we have been able to refine our web design process to the following:
Gathering Information & Aalysis
Getting to know the business, understanding your goals and assessing the competition is a critical first step. We look at the following:
Business goals, website customer target, competitive research & gap analysis, current site metrics “health check”.
Building the Blueprint for Success
Client requirements (must have; services, product descriptions, pictures, logo, legal, etc…), design brief, site hierarchy, site style, calls to action, conversion elements, etc… are just some of the necessary components require when building our plan.
Crafting the User Experience
We create an environment that communicates through design, imagery and content that compels users to not only engage with our brand but to contact us for more information. Compelling designs make it easy for users to find the information they are looking for while at the same time showcasing high value products or services for our clients.
Bringing the Design to Life
Development is marriage between content and programming that brings the design to life. At Nova we standout versus others having invested time, effort and training to cultivate designers who are also developers. This strategy allows us to offer better value to clients through manpower cost savings as well as project time compression.
Introducing Your Website to the World
Tools to optimize website performance are implemented after comprehensive testing to ensure functionality and security, your site is submitted to search engines to be indexed and officially goes live.
Measuring and tracking key metrics can identify opportunities for further improvement.
Analytic tools can be used to track the impact from various internet marketing campaigns allowing for ongoing optimization.
Websites and the internet are constantly changing with new competitors, marketing campaigns, changes to algorithms and web rankings.
Businesses must be constantly evaluating their online metrics to identify opportunities or to mitigate any negative impact on website rankings.