Going From Brick-and-Mortar to The Internet E-Commerce Internet E-Commerce Online...
Anything can be bought online these days. No matter what you are selling, you can be sure that there are other online stores that sell the same products. With thousands of competing sites, how can you get people to visit yours, let alone buy from it? You can start by coming up with an impressive online shopping website design. Generic and boring designs simply won’t cut it anymore. You have to offer something unique in order to draw potential customers in.
When potential customers visit your site, you have to give them a reason to stay. You have to get them to WANT to buy from you. Here are a few strategies for doing that.
Make it easy for visitors to find everything they’re looking for. Create a site map, link everything together, and provide different ways for them to sort through the products they’re interested in. Also, make sure the search and browse functions works perfectly.
The design should be mobile friendly. A lot of people shop on their phones or tablet devices – and the number of people using mobile devices (as opposed to laptops and desktops) for online shopping is steadily growing each year. Your site should also load on every type of browser, including Internet Explorer, FireFox, Google Chrome, Opera, etc. Not only should it load on every type of browser and device, it should also run smoothly. This means that you don’t want to go overboard with the graphics.
As mentioned above, don’t shove a bunch of graphics on your site. The layout should be clean, yet unique. You don’t want it to look like a cheap or free template that has been downloaded by a bunch of other people. It should look nice, but not overly flashy.
Some ecommerce sites only offer payments through PayPal and others prefer paying with a debit card or credit card directly, without PayPal. Providing both of these options to customers is ideal.
There are still some people out there who don’t trust digital transactions and still prefer to make purchases with money orders. You might want to consider accepting them. Have all of the payment methods that you accept listed clearly on your site.
Don’t simply use the same product descriptions that are found on your competitors’ sites. Create your own custom descriptions. Provide details such as size, color, weight, etc. Include other relevant details such as features and benefits, as well as who might use such a product and why. Product descriptions can tell mini stories too! Write the descriptions with search engine optimization in mind. The descriptions should be informative and unique. They should not be too long. Keep them concise and easy to read.
Include high quality images of the products and place them nicely above or next to the description.
Give customers special offers and deals regularly. Consider having a daily deal appear on the front page of your site. Offering something for free such as e-books, discount codes and contests are all ways to keep people interested in coming back to your site.
Keep in mind that it can take time to see some results, so be patient and consistent. With a solid strategy and good online shopping design, you will be on your way to increasing online customers and sales.