Web Design Trends and Features
It is no secret that techniques for good website development and design are rapidly evolving as web designers work to outdo each other to give their clients the best possible advantage. Though it is not necessary to include all of these, here are a few elements that have emerged in modern web design which you may want to consider.
Some businesses have established their brand so well that you can identify the company simply by looking at the size and style of font that they use. There is a huge assortment of fonts available today, and simple though it may sound, the font you choose could end up being an important part of your brand identity for years to come.
Flat design is a technique used by website designers when they want the focus of the website to be on content and not flashy artwork. Flat design is simple and typically incorporates bright colours but does not draw attention away from the message of the website.
This element of web design is when you click on a link and it takes you to another section of the same page rather than to a different page. This allows users to find the information that they are looking for quickly without hopping around from page to page.
Hover effects are when the user places their cursor over certain spots on your website and your website gives some type of response (often it is a colour change) to show the user where they are on the page. This is a non-intrusive element of website design that can enhance the user experience.
The use of images on as part of your web design when you are selling a product cannot be overstated. Since users tend not to read carefully when they are online, having large images that demonstrate the features and benefits of a product is very important.
Providing online videos about your product can be important to your bottom line. This is especially true if you have a B2B business as it is estimated that nearly half of all B2B customers watch online videos when they are researching what products to purchase for their business.
Videos often provide a more accessible way that text does for potential customers to understand why they could benefit from your product or service.
Visits to your website can come from anywhere and from any device, be it a desktop, laptop, tablet or mobile phone. The importance of your website being able to compatible with any of these has never been higher.
Responsive images are images that can conform to any device or any size screen. This means a better experience for your user as they will be able to see the image clearly without scrolling.
There are many other additional techniques that you may want to consider for your website. Which ones your website design services company will recommend depends on a number of factors including your unique company brand, the type of product or service that your business offers and your target customer.
Of course, if you create a long-scroll page, you need to give viewers a reason to keep scrolling. If they get bored, or see no reason to stay on your page, they will leave. For this reason, you must provide them with a good visual experience and useful content. The ideal elements for a long-scrolling page include:
– An attractive background
– Striking images
– Catchy headlines and sub-headings
– Well-organized content and spacing
This design allows marketers to tell compelling narratives in an innovative way. Sometimes elements such as moving widgets and parallax effects are used to enhance the design. When your narrative is interesting and everything is put together in a compelling way, users will stay on a page longer than they ordinarily would.
Here are a few things you can do to keep visitors scrolling down:
– Be careful with how you use horizontal objects near the fold. You don’t want to give the impression that the page ends. One way to remove horizontals is to display page elements in each column at varying heights. This way, at least one element on the page will straddle the fold. This should ideally be an element with a well-known form, so that users can tell that it is incomplete and that the page goes on.
– While having one huge image as the background without a header is another popular trend, there are still uses for a header background. Giving the top and sides of a page borders makes it obvious that the content continues on below.
– Do NOT use horizontal-scrolling elements. Scrolling up and down comes naturally to most internet users – scrolling left and right does not. Do not use them in your design, and to ensure that nobody will have to scroll horizontally on a small screen, have your site automatically adjust to its ideal size on any type of screen, whether it’s 4-inches or 32-inches.
– Encourage the user to scroll. When using a long-scrolling page to tell a story, keep the user in suspense. Add design elements that tell users to “scroll down to find out what happens next!” With analytic tools, you can keep track of how many visitors scroll all the way down. If most are leaving your site after scrolling down to a certain point, such as 25% or 50%, you know you’ll need to work on that part of the page to make them more interested in scrolling down all the way to the bottom.
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Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.
