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Do I Need to Supply Content for My Web Site Design?

There are many good reasons why you would want to supply as much content as possible for your web site design. After all, no one knows your brand or your business better than you right? But many business owners today are busy running their business and haven’t necessarily put a lot of time into collecting or creating content that they’d like to have on their websites. So the idea of providing their web designers with photos, staff bios, company history and so forth can be quite intimidating.

The good news is that most web designers are willing to work with a client to create any or all of the content needed for their website.

Reasons to Supply Content

It’s always great if a business can supply at least some of their own content for their web site design. This will give your design team a great place to start. After all, you know your business better than anyone and who best to articulate what is truly unique about your business?

Another good reason to supply content is the fact there is some content that only you can provide – that photo of the original owner on opening day for example.

Ways to Supply Content

Many people think that supplying content for web design means having to have a whole array of files on hand for the designer. But this is simply not true. If you have an existing website that you are upgrading, much of your relevant content may already be web posted and it is merely a matter of optimizing it for your new site.

Other aspects of your content will become known during the consultation process. If you get really excited during an interview over a certain aspect about one of your products or services, your designer will notice that and try to bring that same excitement through on your website.

Finally, if you really think that you don’t have your own content to provide, give your website designer some links to your competitors’ sites. While you certainly wouldn’t want a replica of your competitor’s site, it will likely have some similar content that can be borrowed from.

What Designers Do With Your Content

Even if you’ve taken the time to provide your web designer with files of beautiful photographs and carefully crafted prose, do not be surprised if they do not do a simple cut and paste into your new website.

A good designer, will want to ensure that your content is appealing – not just from a human point of view – but also that it is optimized for search engines. By optimizing your content, your potential customers will have a better chance of finding you on the web.  After all, it doesn’t matter how good your content is, if no one is able to find it.

In order to be competitive, it is critical that you have a good website. Don’t make the mistake of thinking that you have to save up files of content documents before you talk to a web designer. You already have more content than you probably think you do and an experienced designer will know how to draw that out of you. And for the content you don’t have? Don’t worry, you will have that too by the end of the design process.

 

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