Why You Must Master Mobile E-Commerce?
If you run a business, it’s essential that you optimize your website for mobile e-commerce. It’s not enough anymore to have an online store – you need to make your store available on multiple platforms, including mobile ones. It’s also not enough to make your store accessible via smart phones or ipads, you need to master e-commerce for mobile users in order to provide them with the best experience possible.
More and more people prefer the convenience of shopping on their mobile devices rather than over a fixed internet connection on a computer. They like the convenience of making a purchase with just a few taps on a touchscreen.
To give you some idea of how imperative it is to master mobile e-commerce, here are the advantages.
- Mobile sales are going through the roof in every market.
Take Amazon for example. In 2009, the internet superstore sold more than one billion dollars worth of merchandise to mobile shoppers. In 2012, that amount increased to nearly five billion. Today, that growth has increased even more. No matter what kind of merchandise or services you sell or provide, you’re missing out on a lot of potential sales if your site isn’t optimized for mobile access.
- You won’t have to worry about anyone accusing your brand of being stuck in the past.
An e-commerce website that can only be accessed through a computer is a definitive sign that the brand is archaic by today’s standards. Even still, if your site can be accessed through mobile devices, it needs to be responsive as possible. If the user experience is friendly and intuitive, shoppers will have an easier time making purchases, and you will see an increase in sales. You’ll be showing to the world that your brand is capable of meeting all of the demands of mobile e-commerce technology.
- Shoppers will have access to your store 24/7.
Since it’s impossible for shoppers to sit in front of a computer 24/7, you can make it possible for them to access your store and make purchases through a mobile device, anywhere, anytime. Think of the millions and millions of people with mobile phones these days.
Mastering Mobile E-Commerce
Once again, it’s important to make the shopping experience simple and intuitive on any type of screen. When consumers are shopping on a mobile device, they want the process to go smoothly. This means that your site’s design should be adaptable to any type of screen and any resolution. Work with designers who understand your needs and can create a mobile version of your store.
Thanks to the emergence of responsive web design technology, it’s now possible to have a website that conforms to the individual requirements of the specific device on which it is being used. The checkout process needs to be as simple as possible on mobile devices, as customers can’t fill out the order forms like they can on a PC. With responsive technology, the ordering process can be adapted to enable touch gestures.
Keep in mind that many people still want choices when it comes to ecommerce. You’ll still need to have a great site for computers – but mobile devices must be invited to the ecommerce party! This is another reason why it’s so important to make your site accessible to anyone on any type of platform.