Mobile Web Design Problems & Solutions
Mobile web design is all the rage these days – especially since Google announced that it now factors mobile-friendliness into its search engine rankings. More people access the internet now via mobile phone or tablet than they do through computers. If your website was designed to be displayed on computer monitors, it might not be viewable or accessible on mobile screens.
To reach out to as many people as possible, it’s in your best interest to have a website that is both web and mobile friendly.
In order to achieve quality mobile web design, here are some mistakes you will want to avoid:
Too many promos.
On smaller screens, you don’t have very much room to work with. Stuffing the landing page with promos isn’t the best idea. Be sure to leave some room for categories, or at least enough elements to let the user know how to navigate your site to find what they are looking for. It’s better to wait until after your visitor has indicated that they are interested in something AND then displaying a relevant promo.
Not displaying the call to action.
Splash screens no longer have a place in website design. They serve absolutely no purpose these days and nobody likes them anyway. In addition to clear navigation elements, there should be a call to action on every landing page, whether it’s to sign up for some membership, call you, share the webpage via social networking, etc.
This can occur when you try to send mobile users to the desktop version of the homepage. To avoid faulty redirects, use responsive web design so that the same content is automatically served to both smartphone and desktop users. You can check for redirect errors with webmaster master detection tools.
Page load plays a role in search engine rankings. Everyone who visits your site, whether it’s from a PC or mobile device, shouldn’t have to wait for more than a couple of seconds for it to load. People accessing via smartphone especially don’t have the time to sit there and wait since they are on the go. To boost website speed, get rid of unnecessary elements such as irrelevant graphics, excess content, and flash.
Unadjusted click-spots and text.
Just because something is large enough to read doesn’t mean that it is large enough to tap on. It’s really annoying for mobile users to have to predict where to tap at – especially if there are multiple small buttons displayed side by side. Text and click-spots need to be adjusted in order to adapt properly to smaller screens. Give visitors larger targets to tap on.
Not doing anything at all to make your site mobile-friendly.
It’s worth it to make SOME adjustments to your site so that it’s friendlier to mobile users, as not doing so will reject a lot of potential visitors. It’s always a good idea to make your site as user-friendly and responsive to as many people as you possibly can.