Web Design Trends and Features

 

What Are Some Current Trends and Features That You Should Consider for Your Website?

It is no secret that techniques for good website development and design are rapidly evolving as web designers work to outdo each other to give their clients the best possible advantage. Though it is not necessary to include all of these, here are a few elements that have emerged in modern web design which you may want to consider.

Unique Typography

Some businesses have established their brand so well that you can identify the company simply by looking at the size and style of font that they use. There is a huge assortment of fonts available today, and simple though it may sound, the font you choose could end up being an important part of your brand identity for years to come.

Flat Design

Flat design is a technique used by website designers when they want the focus of the website to be on content and not flashy artwork. Flat design is simple and typically incorporates bright colours but does not draw attention away from the message of the website.

Scroll to Page Sections

This element of web design is when you click on a link and it takes you to another section of the same page rather than to a different page. This allows users to find the information that they are looking for quickly without hopping around from page to page.

Hover Effects

Hover effects are when the user places their cursor over certain spots on your website and your website gives some type of response (often it is a colour change) to show the user where they are on the page. This is a non-intrusive element of website design that can enhance the user experience.

Giant Product Images

The use of images on as part of your web design when you are selling a product cannot be overstated. Since users tend not to read carefully when they are online, having large images that demonstrate the features and benefits of a product is very important.

Detailed Product Videos

Providing online videos about your product can be important to your bottom line. This is especially true if you have a B2B business as it is estimated that nearly half of all B2B customers watch online videos when they are researching what products to purchase for their business.

Videos often provide a more accessible way that text does for potential customers to understand why they could benefit from your product or service.

Large Responsive Images

Visits to your website can come from anywhere and from any device, be it a desktop, laptop, tablet or mobile phone. The importance of your website being able to compatible with any of these has never been higher.

Responsive images are images that can conform to any device or any size screen. This means a better experience for your user as they will be able to see the image clearly without scrolling.

There are many other additional techniques that you may want to consider for your website. Which ones your website design services company will recommend depends on a number of factors including your unique company brand, the type of product or service that your business offers and your target customer.

 

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