What’s Needed To Design High-Conversion Forms

Common Mistakes to Avoid when Building Web Forms

Don’t do these things when building Forms

Online forms are a very integral part of web design Toronto. If the web forms are confusing or hard to navigate, you’ll not get as many users as you want clicking on the submit button and this ultimately lowers your conversion rates. A good web form takes into account user experience. We’ll cover some of the few bad practices when building web forms and explain how you can avoid them.

1. Poor input validation rules

To start with, you need to have very clear and fair input validation rules. For instance, don’t make it compulsory for a US phone number to have parentheses and hyphens. With very strict validation rules, you could end up blocking relevant users who might be used to different formats. Also, make sure you display hints on the web forms if you expect the user to input a specific format perhaps by giving an example below it.

2. Incorrect use of sliced fields

Sliced fields can work really well for certain kinds of inputs such as dates where the format is well known. You can just give a hint on where the month and date should be inserted. However, if you slice fields in the phone number section, you may just confuse users because there are so many different formats and the respondent may be unfamiliar with what you’re requesting for.

3. Not including labels

You may not include labels in your web forms in order to save on space but remember that these labels make it easier for people to remember what information they’re supposed to enter. When you use a placeholder alone it means that as soon as someone begins to type it disappears so it’s easy for the respondent to forget what the label was. Labels are also ideal for accessibility because screen readers pick them better than placeholders.

4. Using non-standard web form components

There are several components that are being used nowadays but many of them are not compliant or compatible as it is required. Before you implement any new feature in your web forms, think of whether it is going to work in older browsers and older devices. The standard components are ideal because you’re sure they’ll work in multiple devices, browsers and on different locales and languages.

5. Make users opt-in by default

One trick that many web owners use online is making decisions like opting in for their respondents. You shouldn’t have opt-in as a default setting. Give your respondents an opportunity to make these decisions deliberately rather than making it automatic.

6. Failing to allow users to sign in via social

Allowing users to sign in using their social media accounts is one of the best ways to simplify the entire sign up process for your users. You save the user time and instead of filling out a bunch of fields, they get to click a button and instantly sign up. Don’t make social login the only option because granted some users may have their reasons not to use it. Have a section for email and make sure you address what you will and won’t do once you access the user’s social media account.

The best strategy to build effective web forms is making sure they excellently communicate to respondents. Simple steps such as making the labels appear even after the user clicks or avoiding terms like invalid and providing more details on what’s required will give your users the best experience. If you commit any of the above web forms mistakes, you may end up making your online forms annoying which hinders overall user experience.


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