we are your
internet marketing, web
design & seo company
Toronto Based, Internationally Renowned
Not every marketing firm is really as SEO savvy as they claim. Search engine optimization involves consistent, thoughtful management of your website’s content to ensure that your web pages are found when people seek what you offer.
Unfortunately, an attractive website and a great product can seem nearly invisible without skillful SEO to manage your meta tags, link building, keyword placement, page load time and analytics.
When your SEO is managed well, organic ranking results are solid and the search engines that analyses your pages report favourably to rank you higher.
Nova Solutions is at the forefront of digital marketing and we’re always one step ahead of the continually changing SEO space. You need experts to ensure that your pages are found first.
You may already know a little about this effective way to advertise and grab website visitors.
Our experts will explain PPC marketing and show you how and when to best harness this fast, practical tool for increased website traffic.
Here’s how it works: The advertiser (that’s you) chooses the top keywords searched related to their business, with the help of a savvy marketing team (that’s us). We have years of experience managing winning PPC campaigns and we’ll bid on the most effective keywords to get your site to the top of Google searches. A well-planned and managed paid advertising campaign requires careful research and collaboration with website content optimization.
Today more than ever, visibility, traffic and favour with search engines requires relevant, quality content. This combined with intelligently targeted pay-per-click campaigns lead to measurable and rapid results. Utilizing SEO and PPC together means your long-term and short-term ROI is ensured. We don’t think that out of the box marketing campaigns are reliable. Let us help you strategize the use of PPC as part of your personalized digital marketing plan.
Did you know the majority of visitors to your website will leave without contacting you or converting to customers?
The term, remarketing or retargeting, describes reaching out to those potential customers who are already familiar with you and enticing them to take another look. Many people prefer to window shop and look around but what happens if they aren’t reminded about your fantastic service, location and products? When people who are already interested in what you do, see you more than once, you begin to be associated with their desires and goals. Are you losing valuable clients who bounce from your website daily?
Whether emails or customized offers, you have more than one opportunity to reach out and talk to your buyers. Let the specialists at Nova Solutions show you how this is done tactfully and effectively to convert more and grow your business.
Your next customer is likely right down the street. Your top priority should be ensuring that your website shows up first for local searches.
Google is the largest search engine in the world and Google Places is a key factor in organic, online search results. Unfortunately, navigating the massive database of companies and their aggressive tactics to appear where you should, is trickier than it sounds. Expert Google Places optimization takes considerable experience and strategy to deliver. Not only your physical location but your website, phone number, address, hours of operation and customer reviews can be utilized together to create a powerful snapshot of who you are; drawing authentic clients who are actively seeking what you have.
Nova Solutions has achieved targeted Google Places Maps results for countless successful clients- let us place you where you need to be.
You already know your website is your storefront. Each of us is also a consumer and demanding shopper.
You’ve also experienced the frustration of a website that doesn’t function intuitively, or design that doesn’t impress on first sight. One quick look is often all you’ll get to wow your visitors and convince them they need you.
A professionally designed and constructed website communicates the quality of your work to the world and establishes an effective online presence. Our website designers have spent years creating stunning, original designs to capture the right style and image for a wide range of clients.
Whether you require conversion-oriented business themes, user-friendly e–commerce solutions, a way to deliver information in dynamic ways or all of the above, we can build it and your customers will love it.
Mobile Website Design
Over half of global website traffic originates from mobile devices and that percentage is expected to continue growing.
How does your online presence appear on mobile devices? Nova Solutions provides expert mobile application development that ensures our clients don’t miss a beat. You want your potential customers to experience functional access to all you offer when they browse your mobile site and social media content.
Today, sharing your business with the online world is about so much more than a website. As platforms vary and convenience on demand increases, our creativity grows, and we stay ahead of the curve. Agile mobile web design is integral to reach the world and ensure they reach you. Whatever the market demands tomorrow, we’ll be there too.
Whether we accept it or not – online shopping is a big deal and will only become more foundational to commerce in the future.
Even small businesses find that a digital storefront is what their customers want and demand. Your e-commerce functionality and design not only showcase your brand to the world but also ensure smooth, hassle-free shopping experiences that generate return customers. Your online store doesn’t stand alone. There is a powerful partnership between your brand, social media, search engine marketing, ad buying, user experience and more. You need strategy experts who connect each branch of your marketing reach to sell your product every day. A successful e-commerce site is a powerhouse fed by a variety of marketing tools and expert planning. Are you ready to do business?
Social Media for Business
Even in the age of Insta-famous celebrities and nationally televised Twitter-wars, not every business owner realizes the incredible marketing power and reach that various social media platforms have.
Nova Solutions stays ahead of fads and industry trends, location and demographic-specific factors, and market-related influences that inform social media content. Social media marketing is always changing. Facebook, Linked-in, Instagram, YouTube and many others constantly vie for visibility and influence with your customer base. You have an image already – careful management and cultivation of that image ensures your brand creates the public perception you want. The content that will light up your blogs, images that spark interest and engagement on Instagram, and the communication that draws in Facebook visitors will all be handled uniquely and customized just for you. This is a huge arena and your company’s image depends on it. Let Nova Solutions ensure you take advantage of each avenue available to you.
Digital Internet Marketing
When you think of digital internet marketing, think of our entire team here at Nova Solutions.
That’s what effective marketing for your company requires – a knowledgeable A-team consisting of experts in each key area of design, SEO, lead generation and conversion. A stylish and elegantly formatted website requires strategic optimization, high quality content, paid ad management and social media expertise.
These, along with myriad communication and visual elements create an effective marketing system for your business that draws clients and converts to sales. We specialize in managing digital marketing channels for each client in a personalized way to deliver specific, targeted objectives. Digital is everywhere and everything today. We’ll show you how it all ties together to grow your business.
At Nova Solutions, we thrive on creating engaging, leading-edge video content to suit a diverse clientele. Many businesses haven’t yet realized the branding, optimization and sales power of dynamic video content.
Customers respond and engage with beautiful audio-visual information in ways that written text just can’t inspire. Whether informative, teaching videos, videoblogs designed for YouTube optimization or captivating website and social media content, with high production value no matter the scale of project, we keep business objectives and your company image the primary focus. Video content can become a rich element of your SEO strategy, social media engagement and digital internet marketing campaign.
Visual elements on a website – from colors, to images, to typography – all affect how people react and behave.
A poorly structured page can leave visitors with a negative impression while an optimized one lends credibility to the product and services offered. Nova’s website conversion optimization for thousands of businesses has successfully maximized the potential of each item on their pages.
Here’s why we care so much about conversion optimization, and you should too: The goal is to ensure the highest possible volume of people who visit your website will find what they’re looking for, convert to a sale, contact you, or complete any other action you intend. The beauty of it is that with clever management of existing platforms and available information, we can make you more profitable, without increasing the money you spend on marketing. Who doesn’t want to increase the return on their investment? We want to show you how to get a lot more out of your existing website.
It’s not difficult to find advice about individual marketing tactics, but a lot harder to get the whole picture into focus.
Do you know, a little knowledge can be a dangerous thing? The digital marketing landscape is changing rapidly. SEO strategies utilized a year or two ago don’t work well anymore. In fact, plenty of marketers promote tactics that will get your website penalized and drop your rankings and brand.
A team of industry leaders with extensive training and expertise in each, vital area of digital marketing can ensure that all your efforts are working synergistically. We offer Google certified PPC experts who know Adwords inside out, Talented artists who design and build stand out websites, expert content creators who speak to the world on your behalf, and so much more. It is always tempting to hire one person who can “do it all”, but the reality is, this multifaceted, complex arena requires multiple well-trained experts to simultaneously generate and implement strategies to transform your business. Half way measures and unskilled marketing advice are really no help at all.
Many business owners have experienced this frustrating fact first hand and it left them skeptical of the benefits a professional marketing firm can offer. Let us change your perception and show you what you’ve been missing. The knowledge of your team makes all the difference.
Exemplary Customer Care
What sets our results apart is the teamwork. When you choose to work with us, you become a valuable part of our team.
All Nova decisions launch from a strong infrastructure of collaboration. Development initiatives and the delivery of the final product are designed around constant communication with the client.
You can expect regular conference calls to keep you updated and engaged in what we’re doing- this is your project, and you’re going to enjoy watching it take shape and grow your business.
We drive, run, swim or fly to visit you, just for your convenience and peace of mind. Our clients feel like part of our family and our customer care reflects that. We wouldn’t have it any other way.