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No matter what kind of business you own, you need establish an online presence. While a generic website seems like an inexpensive solution, it can cost you in the long run. It’s essential that you provide visitors and potential customers with a unique experience, instead of just presenting them with the same, run of the mill site they’re used to seeing. A custom web design is ideal, as it gives you the chance to establish your brand and to express what is unique about it.
What unique features would you like to see on your site? Do you need a logo and hi-res images or do you already have them? Your website needs a personality, and designers will help you come up with a personalized solution, from start to finish. Important factors to consider include navigation, ease of use, layout, graphics, a color scheme, etc.
The size of your business plays a role in the complexity of your website. If you’re just starting out, you likely won’t need a large, complex website just yet. Sometimes simple is better, as you introduce your brand to the world. However, you will still want the option to expand your web presence as your company grows. A custom site will give you the opportunity to do just that, with features such as integration capabilities, tools, add-ons, and so forth. Scalability isn’t something you would get with a cheap, generic site.
There is also mobile technology to consider. People no longer access websites through a computer as much as before. These days, websites are designed to go mobile. With a custom web design, you have the option to prepare your website for multiple platforms.
Since a custom design site is built specifically for your needs, you gain more independence and control. You won’t have to worry about trying to adapt it to suit your purposes as you would with a generic design. You also won’t have to feel pressure to change anything if you find that it looks too much like another site. As long as you are working with a good design team, they will be around to provide ongoing support.
With a custom solution, just about every aspect of the website will be editable, unlike generic sites where the end user can only access certain portions.
Having more control over your website also means that you won’t have to depend on unreliable content management software. As a result, your site will be more secure.
Another benefit that some people overlook with custom web development is that it allows for your site to be specifically optimized for search engines. Web marketing goes hand in hand with web design. Part of creating a presence for your brand on the world wide web is aiming for a high rank in search engine results.
If you are looking for a highly effective website that is as unique as your brand, consider one that is custom designed for you. This will give you more opportunities in terms of growth, control, adjustability, and optimization than having a generic website.