Top 7 SEO Trends to Know for 2021
Search engine optimization is the most effective way to organically attract users to your online platforms as long as you’re setting it up correctly. SEO is constantly changing and advancing which is why it’s important to stay on top of the latest updates. Here are seven of the new top trends for SEO in 2021.
Content That Fulfills the Google Principle Will Rank Higher
Content quality is critical for having great success in your rankings. To ensure that you have the highest quality content for your website it’s important to remember a few aspects. Creating a buyers persona will help you figure out what sort of content that your clients value the most. To map out the consumer journey you can conduct a search intent research that will provide you with useful information to create content for your website that fits the format that viewers will prefer.
Featured Snippets Will Become More Prominent
Featured snippets came out in 2017 and ever since then it has been one of the most popular shortcuts that Google released. Having a featured snippet is a great way to get your website on the first page of results on Google. Featured snippets show a short amount of information but enough to draw potential leads in if the content is engaging to the viewers.
Predictive Search Set to Improve
Content is ranked on Google based on algorithms that inspect content quality and users’ interest online. Although Google has not specified precise factors it seems that location and browsing history, app usage, and search history are all relevant.
An Effective SEO Strategy Will Need to Include Videos
Youtube has over 1 billion users and it’s an effective tool for your SEO strategy. Creating a video on this platform provides additional content for your users and can also promote more engagement from those viewers. It’s important to remember that your video should also be optimized with your video channel name and the description. The description should be clear and not be over cluttered with keywords but provide a user-friendly outline of what your channel is about. Keywords are crucial in this case and looking up the videos topic in the search field will bring up suggested keywords that will ultimately draw more viewers in.
Image Optimization Plays a Larger Role in Search
Visual image search has been evolving over the years to one day allowing users to look up images on Google to purchase products or to search up information. Google has always insisted on having proper markings and having your images optimized so when this new visual search launches images can be properly searched online. If the images on your website are not optimized yet, it’s a good time to start this process. Make sure to use relevant high-quality images and labeling the file name to match the content on the corresponding pages.
More Importance Placed on Semantically Related Keywords
Primary keywords used to be the main focus for SEO professionals but now we know that secondary keywords are just as important. Semantic search and intent optimization will be used greatly in the future as Google isn’t just looking at a few words anymore they’re analyzing query context. Ensuring that you have relatable primary and secondary keywords is a tool that will greatly enhance the traffic to your site.
Data and Analytics Should Be A Priority to Stay Ahead in Your Rankings
Data and Analytics lets you better understand buyers, visualize campaigns and create targeted messages to your users and can also help you verify specific information. There are many SEO industry tools out there but using data science to identify these pages will help you stay on top of these important details and address problems right away. This method lets you also see where you’re succeeding and which area that needs improvement in your website presence.
SEO continues to evolve over the years and implementing these specific trends in your daily SEO for your website will ensure that all of your content on your website is optimized to overcome any changes made by Google in the near future. Having the right SEO tools and staying ahead of new trends will only benefit your website in the long run.