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Video Optimization Guide For Search Engine Optimization

Video Optimization Guide For Search Engine Optimization

How to Utilize Video Schema Markup on Your Video Pages

Utilize Video Schema Markup correctly

It is such a shame that there are some companies out there which are yet to realize the importance of video schema markup up until now. Markups are an influential way of assisting search engines in understanding what you are providing on your post in a detailed way.

Companies like Bing, Google, and Yahoo have been using these rich snippets for nearly 6 years and clearly, you can see the great wonders its doing for them. The reason why on-page markup is so important for such companies is that, where there is an embedded video, the search engines will provide you, the viewer, with information about the subject matter on the page.

Trust us, this markup is very crucial for you because failure to utilize it on your website means that the marketing videos you have posted are less likely to be viewed than those of pages that are utilizing them. To ensure that you don’t undergo such disappointments, we have composed this short guide in order for you to understand how you can effect markups on the sites of your video pages

What difference do they bring to your video pages?

Lacking on-page markups means that the only thing the search engines will have about your video is the heading, a description, and a summary.

On the other hand, if you use them, you will be able to tell the search engines about who made the video, those who starred in it, its duration, the copyright holder and even better, a video transcript which is just amazing especially for SEO purposes.

Other useful tags you can use to make a difference include:

• Expires: This shows how long the video will be available and relevant for viewing
• Upload Date: Shows when the video was first broadcasted and it’s a great way to show users if the content in the video is significant or not.
• Content URL: The URL to the original video file
• Embed URL: This specific URL indicates where the hosted video is. It’s very helpful in assisting search engines to find the video quicker.

How do you optimize your videos with markups?

The simplest way to do this is by including a map for search engines to follow. All you require to do is to make sure that the schema markup is included in the HTML code of the video page.

The uniqueness of doing this is that the pages will still look the same and the site users will not view them. What’s more, this information will help search engines to mark the pages and to display them in an upgraded form in the SERPs.

Overall, there are certain things you ought to realize for a smooth and easy time:

• Using consistent keyword phrases ensures that the intended audience watches the video. Utilize it in the heading, the video page, definition and if possible have it in the transcription.
• To be sure that the videos of your choice get the broadcast you hoped for in the SERPs, make sure to test that the markup is working right using Structured Data Verification Engines. We recommend using the one for Google.
• A great way to assure connection to the engines is by making sure that the markup is visible without execution of Flash/JavaScript.
Are Video Sitemaps worth it?

Although it requires more work to generate a sitemap, having it will help search engines to properly understand what the video is about and to correctly display it as you expected in the SEPRs.

Nova Solutions encourages you to start taking markups seriously because not only is it vital for Search Engine Optimization, but it also helps your video to stand out in the search results of videos having the same content as yours.

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Tips For Designing An Innovative And Functional Website Navigation

Tips For Designing An Innovative And Functional Website Navigation

5 Unconventional Website Navigation Systems You Can Learn From

Take a look at some unusual website navigation systems

There are so many features that you can integrate on your website to give it a unique look and feel. One of the most prominent features in any web design is the navigation system. A unique navigation system can set your website apart from your competitors. We’ll take a look at some websites that have managed to pull off unique navigation systems which complement their brand. If it’s inspiration you’re after, these websites will give you some brilliant ideas to pull off your own unique website navigation systems.

1. Faces of power

Let’s start off with the Faces of Power website. These web pages have been beautifully arranged in a unique layout making it easy for anyone to develop an instant interest in presidential history. First off, the home page is very catchy and instead of the presidents being listed in a grid layout, there’s a film-like strip at the very bottom with frames representing each president. We love just how the site has taken advantage of geometric portraits to display its content. There’s a navigation on the right-hand section of the site where you can find more information on each president. This is the perfect example of boring content being presented in a clean and interesting way enticing users to find out more.

2. Curry Explorer

If you’re looking for new ways to present your information on your website, the Curry Explorer Site is a great inspiration. This site has a variety of curries which are presented in an interesting navigation style. The navigation makes it very simple for users to narrow down their choice of curry based on what they prefer.

3. Who Cares Agency

If you’re looking for a new, fun and engaging website navigation system, this is it. The website has a fresh, sci-fi inspired design that gives you an illusion of being far off in a different planet. The design is certainly catchy and different. The use of color in this design helps to further create the illusion of being in a different planet. This is one of those website designs that takes time and attention to detail in order to pull off. There’s no room for laziness in this website navigation system.

4. Radiooooo.com

This site has really invested in a proper navigation system that seems to simplify its user experience. The site basically allows you to discover music you’ve never heard of before in a very interesting and engaging way. Users get different options to choose from which are not as cliché as what other industry players are using. For instance, users can choose between fast, slow or weird music. You can find classic music from any country you’re interested in.

5. Torque Editions

This website is owned by a publisher and it offers a very creative navigation system that properly displays each printed work they have released. When you navigate through each book, you get to see the cover and more details about the project. It’s so easy to browse through from title to title. The unique navigation in place helps to enhance user experience. Users are actually drawn to the website content simply because the navigation is so easy to use and doesn’t result in a tedious experience.

It’s very easy to choose the common designs and patterns as you try as much as possible to play safe. However, a creative navigation system on your website can take your design to the next level. Don’t be afraid to try out different navigation systems in web design Toronto.

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8 Image Search SEO Tips To Give You Extra Traffic

8 Image Search SEO Tips To Give You Extra Traffic

Invest in a Better UX to Enhance Organic Traffic

How good UX effects rankings

Did you know that a better UX can have a positive impact on your rankings? If you want to learn how to increase organic traffic, start by working on your UX. One of the main goals of search engines like Google is to present users with web pages that are not only relevant to their query but also give them the best and easiest browsing experience. When a user interacts with the website, they need to find it easy to use, valuable and relevant to their search. This is what UX is all about.

Is UX a ranking factor?

Even though Google doesn’t say outright if UX is a ranking factor, most SEO experts can agree that sites which provide the best user experience are often favored by Google crawlers. This is not to say that your web pages will never rank if the UX is not exceptional. Certainly not. However, you need to try your best to give user’s the best experience. Search engines are very smart and they understand what users’ intentions are in every query.

One UX ranking factor that we’re all too familiar with is the preference on mobile-friendly websites. Search engines are looking to give their customers the best results for each query. This means not only providing quality and relevant information but also making sure users can get to it. Therefore, you may not regard UX as a ranking factor but it is one of the best practices needed for your site to perform well on popular search engines.

Work on UX to enhance conversion rates

When you think of a good reason to improve your UX, think of how it will affect your conversion rates. Perform tests and make changes based on actual data. Simple UX improvements can actually help you to enhance organic traffic on Google. If you’re driving users to your website to complete a commercial task such as buy a product or sign up for a service, you can witness an increase in completed tasks simply by making adjustments to your UX. Furthermore, a better UX makes users feel more welcome on your website which also helps to increase the number of returning visitors.

What needs to be changed and how to get it done

First things first, you need to review your Google Analytics data to have a better idea of what needs to be changed and why. Review all UX metrics for organic traffic. You can start with the most important pages such as the service/product pages. Look for signs of trouble such as high bounce rate and lowest average time spent on page. Both could be an indication that the UX needs a major adjustment. You may even find out that your users are clicking on places they aren’t supposed to and you end up losing them as a result.

Get valuable feedback from your users

The best people to let you know what kind of UX issues your website has are its users. You can use the feedback tools available online to ask users relevant questions which will help you improve UX. For instance, ask your website visitors if they have found what they’re looking for and give them an option to explain why they haven’t.

A\B Testing to enhance user experience

As soon as you have an idea of what UX issues your site presents, work with a SEO company Toronto to run A/B tests to get an idea of what your users want. Among the metrics that you can use to understand what page elements give users the best experience include bounce rate, time spent on site, number of clicks to link and exit rate.

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Content For Web Site Design

Content For Web Site Design

Font Pairing Tips for Website Designers

Choose Fonts that work well together

Font pairing simply means picking fonts that go well together and it’s a very important step in effective website design. The right choice of fonts can help information to easily flow on your website and give you a visually appealing design. Furthermore, the right fonts can make your content more presentable, readable and professional.

With that said, we’ll show you how to choose two fonts that work well together and will contribute to making your design look the part.

Why is it important for fonts to look great together?

Your website design company Toronto may ask you to give information on what fonts to be used on the site depending on your brand. This is because they know too well how fonts can make or break a site’s design. Fonts that don’t work well together can break the overall web page design. To start with, the fonts will distract the user and make it harder for users to read the content. Sometimes the poor choice of fonts can make them compete with each other and overwhelm the readers. The right choice of fonts can make the important information on a page to stand out. For instance, you can choose a different font for your headings and another for the body copy but ensure they both work together to give you a cohesive design.

The 4 main types of fonts

Before we get to the part where we discuss the website design fonts that work well together, let’s start by talking about the different types of font available on the web.

Script: This font type is considered fancy with letters linking to each other.
Serif: This font type is said to have the smallest feet (embellishments) at the very end of each letter stroke.
Sans Serif: This font type doesn’t have feet or embellishments at the end of the letter strokes which is why it’s called Sans Serif (“no feet”).
Decorative: This is a less professional font type that is often used on signages and headlines.

Choose contrasting fonts

One thing to remember when pairing fonts is making sure they contrast with each other instead of competing with each other. For instance, if you choose two decorative fonts on the same page, they end up competing with each other. You can go for one decorative and a Serif font which contract with each other. Avoid fonts that are too similar. You can even create a hierarchy by using bold and italics if the fonts appear too similar.

Choose a diverse font family

If you want to easily find a number of fonts that work well together, choose a font family that has different versions of the same font. For instance, you can find a font type such as Segoe that is available in Serif, Sans Serif, bold and italic versions. This means you don’t have to do all the work of selecting different fonts and pairing them together. You already have options from that font family that you could use.

Avoid using more than 3 fonts

Every font you choose on a page brings its own unique personality. When you use too many fonts on the same design, you end up overwhelming the users because they’re all competing for attention. As a rule of thumb, use two to three fonts maximum in a design. This helps to keep it simple and avoid creating chaos.

Proper kerning is key

Kerning simply refers to the spacing between the letters in a word that is typed out. Some fonts will even appear better when you add a bit more space between the letters. However, there are fonts that generally don’t look well when you add space between the letters. Play around with different variations to see what would work well.

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Responsive Website Design: One Site Fits All

Responsive Website Design: One Site Fits All

Investing in a Responsive Website or an App

These are the differences between an app and a responsive website

Many website owners rush to invest in apps before they fully understand if and why they need one. They see apps as the latest trend to stay ahead and attract millennials, part of whom are their target market. They invest a lot of time and money on apps only to find out when it’s too late that those digital natives they were targeting don’t download that many apps every month. What they really need is a responsive website design Toronto.

What are apps?

In simple terms, apps are software that is designed to fulfill a specific purpose. The purpose in which the app is designed to fulfill should be impossible for your site to achieve.

Next question, do you need an app?

As mentioned earlier, you need to determine if the app is going to fulfill a purpose that a website cannot. This is the only way to determine if the app will not only be relevant but also desirable for users. For instance, apps are very ideal for brands that already have considerable recognition. For instance, if you have a huge following and need to create a reward system for your audience, an app would let them keep track of such rewards.

However, one of the main mistakes people make when building apps is duplicating the same information on their website on the app. Remember that apps should be built to serve a different purpose and if you use it as a copy of the company website in app form, It beats the point of having an app. If people want to find out more information about your brand or product, they can always visit your site. If someone just discovered your brand, they’ll probably not want an app yet. They would want to learn about the brand first and then decide whether they are interested enough to even get an app.

Does your idea fit an app?

Most people will rush to create an app with the justification that brands like Uber and Snapchat created their businesses using the same model. However, your idea must fit into one. For instance, you can’t visit the Snapchat website to upload disappearing photos or videos. Users feel the need to download the app because of this reason. Successful apps must be original and with a functionality that users feel they must have. Instead of rushing to invest in an app, work on a responsive website design.

How likely is your app to be a success?

There’s really no shortage of apps that fulfill different needs on the web. For you to come up with a new app that makes it to the top charts next to the likes of Instagram and Snapchat, you will need to invent or discover an idea that is completely new and fulfill a need that hasn’t been met. Plus, you can’t compare the average cost of creating a responsive website based on your needs versus the cost of app development. iOS apps are said to have a 3.2% retention rate 30 days after they are downloaded. This means that at the end of 30 days after downloading the app, only 3.2 % of users still have it on their phones.

Good reasons to invest in a responsive web design

Most website owners request for apps so that people can buy their products using their mobile devices. Responsive websites can serve the same exact purpose and at a more affordable cost. Remember that people search for businesses on their mobile browsers and they’re likely to land on your site and convert compared to an app where there’s usually no intention to purchase.

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Choosing A Web Host

Choosing A Web Host

Choosing the Right FTP Client to Transfer Web Files

What you should know about transferring web files

An FTP client comes in handy when you need to transfer your web files from or to your web host/server. While most people will go for a free FTP client, which are most common, some designers and developers choose to transfer files using safer alternatives such as SFTP and FTPS.

When looking for a reliable FTP client, there are a few things to consider. First, you need to find out if the FTP client is secure. The data you are transferring from or to your web host/server needs to be encrypted and this cannot be done by a plain FTP. Hackers can access your data on its way to its destination and get a hold of your username and password during the transfer process. The best way to avoid this is by using an FTP client that supports secure file transfer protocols. Secondly, you need an FTP that has an easy to use interface. Some FTPs have a command-line interface which can be extremely difficult for someone who is non-techie.

We’ll take a look at 5 FTP clients below that you can use.

Classic FTP

If you’re looking for a free FTP client that you can use commercially, this is it. This one has a very simple user interface and comes with exciting features for managing your files. It is only available on Windows and Mac OS.

FireFTP

This is possibly one of the easiest FTP clients to install if you use Mozilla browser. It’s an add-on that allows you to transfer web files right within your browser. FireFTP is available on any platform that can run on Firefox. Therefore, you can use this on Windows, MAC OS, and Linux.

FileZilla

FileZilla is the FTP client that your website design company Toronto may highly recommend. It’s not just easy to use but it’s also very flexible and secure. Using FileZilla, you can transfer files simultaneously. It also supports SFTP and FTPS. This FTP client can be run on different operating systems. This means that you can use it on your MAC and Windows and still fulfill your file transfer needs.

Cyberduck

Perhaps the most outstanding feature of this FTP client is the minimalistic UI. The simple user interface makes Cyberduck really easy to use. It also supports SFTP so it’s quite safe. This FTP client can be used on Windows, Mac and Linux operating systems.

Win SCP

This is one of the most powerful FTP clients for Windows. It has really cool features such as a built-in text editor that allows you to easily edit code. It is only available on Windows.

There are other FTP clients out there that you can use to fulfill your file transferring needs. It all depends on what’s most important to us: ease of use, complimentary features, and security among other factors. Two things to always consider when choosing an FTP client is ease of use and user-friendliness. If you’ve got cash to spare, consider getting a paid FTP client like Transmit that offers very innovative features.

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SEO Tips When Targeting Queries With Low Search Volume

SEO Tips When Targeting Queries With Low Search Volume

High Search Volume Keywords

Boost SEO

If you’re lucky, the keywords you target have high search volumes so there are plenty of customers to chase. However, if your product is relatively new or you are a B2B, there’s a high chance that most of your keywords will have really low search volumes especially at the beginning. It could also be that you are offering a service that no one really knows about. Whatever the case, know that all is not lost. We’ll show you how to boost SEO results when targeting those low search volume niches.

Start By Working On The Site’s Technical Structure

First things first, you need to ensure that your site doesn’t have any technical issues that will interfere with your ranking capacity. You can do this by taking the steps below:

  • – Start by reviewing your link profile to make sure it’s clean, no broken or missing links.
  • – Add internal links on your pages to connect the content in one beautiful chain.
  • – Check if the site can be crawled and indexed by search engine bots. You can do this by ensuring there are no noindex, robots.txt or canonical tags on content that you want ranked by Google.
  • – You also need to ensure that your title and meta description tags are unique and optimized.
  • – Check whether Google Analytics tracking is properly set up because this will help you to get important data and make better decisions after understanding your website performance.

Once this is done, you can then go ahead and perform a keyword research.

Performing Your Keyword Research

Think of the queries that are critical to your brand. What would someone type when they are looking for your product or service? You may consider hiring a SEO company Toronto to help you with the keyword research and analysis. As soon as you come up with a list of keywords, use a tool to determine how much search volume they have and the ones that are likely to yield a conversion. For each query, match it to the pages you have on your site. For instance, you may have queries that send visitors to specific product pages and so on. You may realize that you don’t have some pages for other important queries. In this case, you’ll need to create them.

For the long-term queries or keywords, more than 3 words, try and target other pages such as a Q&A section or a blog. For the shorter queries, two or three words, you can target your product page, home or about us pages.

How To Handle Informational Queries

When visitors are looking for more information, you may want to create content that is less promotional and more informational. Although it’s going to yield less conversions, you have a high chance of establishing a relationship and the best first interaction with the user. Take time to create appealing, relevant and strong content that answers the user’s queries. The idea here is to establish yourself as a credible source of information and a thought leader/expert in your field. For transactional queries, target pages that are ideally designed to help generate conversions. The content in this case can be salesy as opposed to informational.

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The Relationship Between PPC And SEO

The Relationship Between PPC And SEO

Purpose of SEO and PPC

Best Possible Results

Before you even get to the purpose of SEO and PPC, it’s important to understand how search engines work. Search engines such as Google and Bing use algorithms in order to rank websites for search terms keyed in by online users. These algorithms are designed in such a way that the user will receive the best possible results for each query. Therefore, your SEO company will try to optimize your web pages for search while making sure that you’re delivering the best content because Google wants to give its users the most relevant and quality information on the web.

Changes In Algorithms

Over the years, search engines have made significant algorithm updates in order to improve search results. Methods that were considered black hat tactics that webmasters used to gain instant rankings no longer work. Google is quick to take note of web pages that are using spammy techniques to rank high. That’s why it’s very important to stay away from negative SEO. Poor search optimization can land you in trouble. You risk having your website penalized by Google or even removed from search results. Therefore, SEO and PPC should both be done in an ethical and effective manner.

Key Factors That Affect Website Rankings

With the growth of mobile search, search engines now consider the web page responsiveness as a key ranking factor. If your website is not mobile friendly, it may not appear on top of SERPs because it’s assumed that it doesn’t give certain users a great experience. Other factors such as the page load speed also impact on site rankings. Webmasters also have to focus on the content, quality of backlinks on the site and site structure in order to maintain top rankings on Google.

Does PPC Have Any Effect On SEO?

There are certain webmasters who have linked PPC to SEO. Issues such as bounce rate are said to impact on a site’s ranking. One thing that you need to understand is that PPC and SEO are two distinct methods that are used to drive traffic to web pages. PPC ideally uses a budget to drive targeted traffic from certain keywords that you bid for. SEO, on the other hand is mainly organic so you don’t need to spend money to drive traffic to your webpages through ads. Search engine optimization requires patience and so much effort.

Suppose you are running a PPC campaign and you notice certain keywords have a high bounce rate. The best approach would be to pause the keywords and try and determine the reason for high bounce rate. If you fail to do this, you’ll get a low conversion rate and waste your budget on a keyword that is not yielding any results. Organic search results usually have a lower bounce rate.

Whether PPC has any impact on SEO Toronto is still an argument but if bounce rate is a ranking factor then you need to watch closely your PPC campaigns and understand that the click through rates can have an effect on how your site is ranked by Google.

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Understanding SEO Beyond The Keywords And Backlinks

Understanding SEO Beyond The Keywords And Backlinks

White Hat Seo Techniques

Way To A Front Page On SERPs

There’s a common misconception that SEO is all about keywords and backlinks. Many people believe that when you choose the right keywords and get a good number of links back to your web pages, you’re on your way to a front page on SERPs. But this can’t be any further from the truth. A while back, it was technically possible to quickly get top rankings but this is no longer the case. To rank well, you’ll need to spend time and energy on white hat SEO techniques.

How Google Ranks Websites

Search engines like Google will rank websites depending on how relevant they think the pages are to whatever the user is searching for. There are several factors that Google looks into when determining relevancy. They include:

Quality Of Content Published

Does your page have a large amount of quality content on a particular topic or subject area that the searcher is targeting? You must invest in keyword optimized, well-written copies on every page of your site. Avoid stuffing keywords because it makes your content unreadable. The more content you have the better because thin pages don’t do well on Google search.

Important Tags

Two tags that are important to date are the meta title and meta description tags. The meta title is what appears as the heading of a page on SERPs. Keep the meta title about 60 characters and make it as clear as possible for users. Try and include as many keywords as you can in your meta title. The meta description is the block of text that appears below the title on SERPs. It can be any length since Google will truncate it so make sure the important keywords and CTAs are within 150 to 160 characters. Write descriptions that are relevant to users to increase click through rates.

Page Load Speed

How quickly your website pages load can also affect your rankings. Make sure you make technical changes to optimize your web pages for the web. Simple adjustments such as compressing all your CSS and Javascript files can instantly improve page load speed.

Switch to HTTPS

HTTPS is a better version than HTTP because it shows your site is secure. Make sure your site is running on HTTPS full time so that users don’t get the “insecure warning” signal when they browse on Chrome or Firefox.

Responsive

You must ensure all your web pages are mobile friendly. Search engines are now factoring a site’s mobile friendliness into their algorithm. This is because with the increase in mobile search, it’s important to give all users a great experience regardless of the device they are browsing with.

Bounce rate

One metric that can easily tell you which web pages are performing best is the bounce rate. This is simply a measure of how many users come to your site and leave within 10 seconds which is an indication that they didn’t find what they are looking for. To avoid a high bounce rate, post relevant content, improve your site load speed and ensure all your web pages are optimized for mobile. Hire a SEO company that you can trust to deliver white hat techniques that build your brand online.

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Top SEO Trends That Dominated 2017

Top SEO Trends That Dominated 2017

Constantly Evolving Search Engine Algorithms

Latest SEO Techniques

Search engine algorithms are constantly evolving. This makes it even more important for webmasters to stay on their toes. What may have qualified as effective SEO a few years ago may not apply today. In fact, if you continue with the old strategies, you risk facing a penalty or having your website removed from search altogether. That’s why we are always on the lookout for the latest SEO techniques while addressing the new challenges and taking advantage of the opportunities available so far.

Mobile Indexing

With the ever-increasing numbers of mobile searchers, Google is now making changes in its algorithm to favor sites that are mobile friendly. Since the search engine pays special importance to sites that have made an effort to give the best user experience, a site’s responsivenes will still be considered as one of the key ranking factors in 2017.

A few things to keep in mind when making changes to your site for mobile SEO include:

  • – Make sure all your resources are crawlable. Sometimes the mobile site may block certain types of content like images/videos or Javascript files.
  • – Avoid using flash on your website since it’s not supported by major mobile browsers. Using flash can block some of your content on mobile pages.
  • – Optimize your site load speed. No mobile user wants to wait for more than three seconds before your site loads. You can make simple adjustments such as compressing your images and CSS files to improve page speed.

Rise In Voice Search

Voice search is getting more prominence in 2017. First, you need to understand that people search differently using their voices than they do with the keyboards. There are tools that can help you to do proper keyword research for voice queries. Additionally, you need to focus on conversational content if you want your web pages to rank for voice search. Create web copies that clearly speak your customer’s language.

Local SEO Toronto

Location will still play a critical role in searches. You need to ensure that your site is properly set for local search. This is especially important if you run a local business. Target many reviews because they will impact your rankings. Encourage customers to leave reviews and never ignore any feedback given even if it’s negative. Sometimes customer can change their reviews because of a good response from the brand. Additionally, make sure your listings have information that is up to date. Review the descriptions and categories you’ve selected for your business listings. Make sure you also upload a few photos on the listings.

SEO Practitioners

The participation of freelance SEO practitioners in the survey has declined, meaning that more of the respondents work in the agency setting. Despite the increase in agency participation, it seems that the industry has grown considerably year-to-year. There is also encouraging news on the individual income level. The average individual income of an SEO practitioner in 2015 was $70,000, and the median individual income was between $50,000-$60,000. The majority of the surveyed SEO practitioners, however, earned less than $60,000. Due to lower barriers of entry into the industry, many entry-level/young professionals are getting into the profession with minimal qualifications. Therefore, the range of skill levels, experience, income, etc. in the industry is quite varied. Many of the people who seek to get into the industry are attracted by the promise of a high income, and it seems like that is a reasonable expectation. Luckily for these individuals, 72% of the agencies that responded to the BrightLocal survey said that they were planning to hire more people in 2016.

But What Do These SEO Professionals Actually Do?

As it turns out, most SEO professionals do not specialize in local search for a particular industry. Having the ability to serve a broader client base is the result of the local search industry becoming increasingly more competitive – not everyone can afford to be too picky when it comes to their clients. One in five SEO companies focus on 2-3 industry verticals, and only 16% of them focus on just one industry. The average local business search customer pays $1,389 per month. The median monthly payment per customer is $500-$1,000, so the majority of local SEO customers pay less than $1,000/month. Despite this fact, clients are paying more and more every year to receive help from local search experts thanks to the ever-changing nature of Google’s search algorithms. Perhaps due to the overall industry growth and the growth in revenue from clients, nearly 80% of the SEO practitioners surveyed feel that great things are ahead in 2016. 2015 brought many changes into the local search industry, including the downfall of Google+ Local, the advent of home service ads, and more. But industry practitioners recognize that changes in 2016 and beyond are inevitable. The good news is, the vast majority of them remain positive about the industry outlook and the opportunities for growth.

Optimize the Title Tags

Title tags are your first opportunity to tell your users (and search engine spiders) what you page is about. If you simply use the title “Home” for your home page, you are wasting that opportunity. Instead use the name of your business or words that describe what your business does or offers.

Optimize Your Description Tags

Have you ever done a search on Google and noticed that some of the descriptions under the links in the search results had certain words bolded. If you clicked on the link, you may have found it strange that you could not locate the exact sentences on the webpage itself. The reason that you could not find the exact same write up on the website, is because in the Google search, the snippet that you were looking at was actually pulled from the page’s description tag.

Write a decent description tag, and Google just may use it in your search results depending on what keywords the user is searching.

Use Various Media

Photos, videos, pdfs and infographics can all add richness to your web content and help to engage your user more. A site with interesting graphics and videos can not only be more informative, but it will also get users to stay at your site for longer which can help with your SEO.

A word of caution with this technique is that everything you do on your site still has to make sense and done within the principles of good design. If you over do it, your site could become cluttered and confusing.

Long Tail Keywords

Focusing on longer keywords can help to improve your SEO ranking quickly because there is not as much competition for longer phrases as there is for shorter ones. Another benefit is that conversion from long tail keyword searches is often higher because you are addressing a more specific issue that is of interest to the user.

Encourage Social Media

Social media can provide a quick way for others to link to your site. Being active on social media can introduce others to your business and it can also be a natural referral method as friends of your fans will see some of your messages as well.

Additionally, you can add tweet, like and share buttons to your site where appropriate.

Doing the little bit extra in SEO may just be the advantage you need. For future tips please continue to like and follow us!

 

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