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The web has changed dramatically in recent years. There are elements that have stood out more than others. In fact, you can quickly tell that a website was designed in the 80’s without looking into the details. Let’s look at a few ways the web has really changed.
Gone are the days when people used only their desktop computers to access the Internet. Today, mobile devices like smartphones and tablets have taken over the web.
For this reason, web pages had to be designed to fit different screen sizes. In fact, website owners are now paying attention to responsive website design more than any other aspect. Perhaps it’s due to the ever-growing number of mobile search.
In recent years, web pages have had to be designed to make interaction simple and effective for users who don’t rely on a mouse to navigate web pages. With many people now using touch devices to browse, web designers have had to re-evaluate their priorities and ensure elements do not become dysfunctional because someone is not using a mouse.
The assumption that everyone has fast Internet connectivity can really interfere with how web pages have been designed. There is still someone somewhere who is relying on very slow 3G connection to access different web pages. It’s important for websites to be designed with the needs of such users in mind.
For a number of years, computers were getting faster and faster. The increase in processor speed was dramatic especially for desktop computers. But this is not the case especially for mobile devices. Users are focusing on different priorities other than just processor speed. People nowadays prefer phones that have a longer battery life and are cost effective. Manufacturers no longer focus on increasing processor speed because it may undermine these factors.
Today’s web pages are created in such a way that they place special emphasis on the content that is being displayed. Rather than placing multiple links on the web page to get people out of the website, designers are making sure content looks good, is readable and useful.
Modern devices are designed to offer users options as to how they can interact. With a touch device, you need to tap in order to trigger a button. With a mouse, you’ll have to click and a keyboard requires you to press the enter key. These devices are designed to offer users different forms of interaction. Most of them are designed with features that allow users to do many other things.
Website designers have to be very careful when thinking about elements and the devices used to interact with them. For instance, when a design element reveals content after hovering a mouse, what would it do when the user has a touch screen device? Different devices have been developed with different solutions to provide all users a great experience.
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Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.