Blog

How To Research Keywords For SEO

How To Research Keywords For SEO

As a website owner, keywords are perhaps the most crucial part of your SEO strategy. They fit in your content, links, anchor text, title and even the meta description of a page. Keywords help optimize your content so it can reach a larger audience and a higher ranking on the search engine result pages. Many times finding the perfect keyword can be extremely difficult. Even with the various tools to find keywords, often, you cant find your hidden gems. So what are some of the ways to get those unranked keywords that can be a gold mine for your business?

why is keyword research important?

When it comes to keyword research, you might have noticed that even if you have a good keyword with lots of searches, it still might not get you a lot of traffic. That is because the keyword you choose probably is a high search volume or popular keyword. This means that a lot of people are trying to rank for this keyword. When that happens, your page tends to get lost in the sea of pages, and larger pages with more authority than yours tend to land the top spots. This is exactly why you need to find keywords that still have a good search volume but don’t have a lot of competition in rankings. There are many ways you can go around doing this; you can use the help of tools or do manual research to find your optimum keywords.

choose long-tale keywords

Most new website owners often forget that they don’t necessarily need their keyword to be a single word. In fact, long-tail keywords or phrases are a great way to find some words that may have a lot of queries but not many people target. So how do you find these long-tail keywords? Well, one manual way that many overlook is through the google related results.

When you type in your popular keyword, go further down in the search result to find out what other people are searching for. This will give you alternative phrases and words for that same keyword that might have less competition and allow you to rank better. For some queries, there is even a “people also ask” section. This further gives you ideas for phrases that you can use to rank better. You can also click on that question and see the “people also ask” again if you want a variety of questions to choose from.

A pro tip is that you shouldn’t ignore all the search engines other than google. If you can’t find a good related search on Google, you may be able to find some unique ones on Bing or Duckduckgo. So cover all your basis when conducting keyword research.

reverse engineer your competitor's pages

Another great way to get options for keywords is by finding out what your competitors are ranking for. To do that, you first need to figure out who your competitors are. You can do this by typing in your primary or most important keyword and seeing which pages show up in the search results.

You can then go onto tools like Ahrefs site explorer or any other keyword research tool you prefer with the competitor selected. Here you will check to see their most high ranking page or one that brings in the most traffic. By inspecting these pages, you can find your keyword and a topic that you haven’t covered. Since these pages are your competitors, most likely, they have the same niche as you and thus will write similar articles.

After finding all possible keywords to rank for from one competitor, you can go ahead and find another competitor and repeat the process.

Look out for forums in top search results

Google generally doesn’t let user pages rank in the top spots since they don’t have a lot of credibility or authority. That means if you do see a forum like Reddit or Quora ranking for a keyword in the top spot, it means that there is less competition for that keyword. Hence ranking for the same keyword and producing a high equality piece of content can get you one of the top spots.

If you want to be certain how to get the number one ranking for that keyword, you can use a backlink checking tool; there are many free ones available that tell you how many backlinks a page has. For a low competition keyword, the number of backlinks is usually low. Doing this gives you an exact number of backlinks you need to establish to get the top spot. Although other factors affect the ranking as well, a professionally made website will have an advantage over an online forum.

Run A Content Gap Analysis

The chances are that if your competitors rank for a certain keyword, it may also be of interest to you. To find these keywords that you might be missing out on, you need to run a content gap analysis. You can find a free tool for it relatively easily, and it will be able to find you any missed keywords. Before you can run a content gap analysis, you need to figure out your competitor domains. After that has been decided, you enter the three domains and check which keywords all 3 of them are ranking for. You may see most of the keywords you already rank for, but the chances are that you will also find some that you have yet thought of.

In the tools, you can then also check the stats of the keyword you select to find out its ranking and search volume before you write content around it.

Get Creative with your keywords

What most webmasters face trouble with is getting creative with their keywords. You may have their primary keyword down, but as the content and pages keep increasing, it can be difficult to find new and interesting keywords each time. That is where the tool “AdWord & SEO Keyword Permutation Generator” comes in. Here you can enter your primary keyword phrases. Depending on how long you want the keyword to be, you can add multiple lists. Then you press the “generate permutations” button, and it creates keyword phrases for you. This allows multiple new options for keywords that you may not have considered. You have to remember, though, not all the keyword phrases generated will make complete sense, so you will have to sort through them to find your perfect keyword.

Learning Center

The Effect Of Data Encryption On Paid Search

The Effect Of Data Encryption On Paid Search

Why you need more than just HTTPS and SSL on your website

HTTPS and SSL might not be enough

When HTTPS was introduced in 2014, many SEOs rushed to move from HTTP especially after it was announced by Google that the move could help boost rankings. As a result, every SEO company Toronto recommended their clients to get the certificate in order to increase their chances of ranking higher on Google. The truth is, moving your site from HTTP to HTTPS shouldn’t have anything to do with rankings. The main reason why Google mentioned rankings in a post they did to introduce HTTPS was so that they could get people’s attention.

Enhancing web security

One of the main goals of Google, being the largest search engine, is to make the web secure for its users. HTTPS was introduced in order to enhance user’s security when browsing the web. Google doesn’t want its users to visit websites where their credit card details could be easily stolen and hence will not show such websites in their search results. The search engine will prioritize on sites that have HTTPS because it means they will serve users with quality and safe results.

What does it mean to have an SSL certificate?

One thing you need to understand is that having an SSL certificate doesn’t make a website secure. There are lots of fake websites that still use the HTTPS technology. This is because for you to access this technology, all you need to do as a website owner is to obtain the SSL certificate. Once they obtain this certificate from third parties and implement it on their site within just a few minutes, the web pages are considered secure as far as the browser is concerned.

How does SSL certificate work?

Getting an SSL certificate for WordPress website is important but first, try and find out how it works to determine if this is the only sure way to secure your web pages. We’ll try and explain how SSL certificates work in a simplistic way.

When browsing the web and you access a site that has the certificate, the browser will first verify the validity of the certification. It will determine if the SSL certificate is valid for that domain and has been issued by a trusted certificate authority. The browser will also check to ensure that the certificate hasn’t passed its expiration date. Once the verification is complete, the connection is completed by the browser and the user is able to access the site directly. If not, the browser will warn the user that the site is insecure or even deny access to the site.

To understand how secure your website is with SSL certification, you need to know how HTTPS works. The HTTPS technology allows communication between the browser and website server to be in an encrypted format making it hard for hackers to read or tamper with the data. However, the information is decrypted by the browser when it receives it or by the server when it receives it. This means that the server can store some of this data giving hackers an opportunity to access it. In a nutshell, HTTPS allows data to get to the web servers securely but it doesn’t control how well the data is stored.

How to make it work

SSL and TLS are both important technologies that should be implemented properly but also combined with HSTS to prevent data breaches and hacks. These two technologies alone may not secure your website against malicious attacks. Therefore, when designing client websites, it is important to educate the website owners that they need to invest in more secure technologies and not just HTTPS if they seek to protect their users.

Learning Center

SEO Backlinks – What are they?

SEO Backlinks - What are they?

Learn How to Build Back Links and Common Mistakes to Avoid

Start building links effectively

Link building has and will probably always be one of the most challenging SEO tactics to implement. Make one wrong move and you could end up being penalized by Google after working so hard on your rankings for years. Before we get started on how to build back links that will enhance site rankings and traffic, let’s look at some link building techniques you should always avoid.

• For starters, stay away from low-quality links. Getting numerous poor quality links from untrusted sources adds no value to your web pages. Google understands this and that’s why they penalize sites that are caught up in the act.

• Secondly, make sure you trust the agency working on your SEO Toronto. It’s always recommended to hire SEO specialists to do the heavy work for you but make sure the people you choose to partner with are not only competent but also understand the current trends.

• You also need to avoid using exact match anchor text. The anchor texts used on your website should be relevant to the content on that page. Don’t just stuff keywords on the anchor text, make sure they’re relevant if you want the page to rank better.

• Most importantly, avoid black hat SEO techniques if you don’t want to be penalized by Google. Google will notice if you obtain a large number of links within a short period of time and penalize your site for it. Don’t look for shortcuts such as using people’s content to boost your on-page SEO. Google will soon take notice and penalize you.

Should you disavow a link?

One of the best link building practices is knowing when to accept or disavow links. Don’t be quick to accept links unless they are relevant and add value to your website’s current content. If you notice a link appears to be too promotional or spammy then do not accept it. Also, do your research to make sure that the site you are linking to is relevant to your users. Remember that if you link to a site that Google sees as having spammy content, your site will also be affected. Do not link with sites that contain malicious code or pages that are yet to be indexed by Google. Some sites may have a low domain authority but really good content. In such cases, it makes sense to link to it.

In a nutshell, below are a few sites you should avoid linking to:

• Sites that are malicious or suspicious such as porn and gambling sites
• Sites that have keyword-stuffed anchor links
• Link farms and link exchange websites
• Sites that are not relevant to your niche
• Sites that have a high spam-risk score

Getting started

You need to start by identifying any potentially bad links on your website. You can do this by performing a backlink audit. By using a tool such as SEMrush, you can easily get a list of all the sites that are linking to your website. Start by removing the sites that you’ve never heard of from that list. Check for sites that have unusual anchor text or with foreign language and get rid of them. You may have to check some of the websites on that list manually before you decide to disavow them. Make sure you disavow links only when it’s necessary.

Getting numerous links all in one go is very tempting but always remember that it’s never a good strategy that you can sustain. Cloaking, link buying and hacking promise you a lot of backlinks in a short time but the risk is far greater than the reward.

Learning Center

Developing Website Marketing Strategies

Developing Website Marketing Strategies

How Website Design Impacts on Your Content Marketing Strategy

Pay attention to your website design

A properly designed website gives visitors the right first impression of your brand. When web visitors are turned off by poor web design, it ends up affecting your content marketing. This means that you really have to pay attention to the font, color, styles and elements you incorporate into your website. All these components will determine how effective your digital marketing strategy will turn out to be.

Marketing your content and choosing the right design

Content marketing involves giving users information that is relevant and helpful without promoting a brand directly in order to spike an interest in your product or service. This can be done in different ways including publishing blog posts, guides and tutorials on your website which provide users with helpful information and answers the most frequently asked questions. Although a how-to blog may not be a direct form of advertisement, an avid follower is likely to purchase products from that website because they have already established a relationship with the brand. This kind of online marketing can open doors to convert and retain clients.

How do users access and read your content?

The effectiveness of your online marketing strategy is somewhat tied down to how the content is presented on the web. You may have the best content but if it’s not properly presented, accessible and readable, no one will take notice. Below are a few questions to ask yourself when coming up with an online marketing strategy and developing an effective design to complement it.
Is it accessible?

Making sure the content is accessible is a key consideration. Accessibility is simply making sure the content can be easily found and read online. To achieve this, the page must be easy to navigate. Choose a navigation system that users are familiar with so they don’t have to click through unnecessary content before getting what they’re looking for. Ask your website design company Toronto to develop a straightforward navigation system which will make your content accessible. Features such as drop-down menus can be used to make information easily accessible to the user.

Does your site look professional?

The design of your website can quickly draw in users or turn them away. Therefore, as you plan on coming up with the best content, make sure your site looks the part. Avoid web pages that are unprofessional, visually unappealing or outdated. If the first impression is that your company website looks unprofessional, users may hesitate to consider you as a valuable resource. Focus on a design that is clean and simple if you want to bring out a professional and authoritative vibe.

Is the content easy to read?

Readability is a key concern when coming up with an online marketing strategy. There are several factors such as choosing too many different fonts, small font sizes and large chunks of text that make your content difficult to follow through. Stick to a maximum of 3 fonts on your design. Choose one font for all titles and another one for body copy. Choose a font color for text that is contrasting your background to make sure visitors don’t strain to read the content. Make sure the font size is large enough so that no one struggles to read through.

Make use of visuals

Visuals like images and videos are easy to consume for web visitors. When you incorporate proper graphics in your content, you make it easier for your users to fully comprehend new topics and any new piece of information you’re trying to pass on. Take advantage of visual content to give potential clients an idea of how your product or service can be used. From a design perspective, make sure your website has a suitable layout that works beautifully with visual content.

 

Learning Center

Keeping Your SEO Ranking Up While Your Website Is Down

Keeping Your SEO Ranking Up While Your Website Is Down

How to Avoid Losing Traffic After Redesigning Your Website

Keep your brand on top of SERPs.

Every site will require a redesign at some point in time. Redesigning is an important step to ensure your site doesn’t look outdated or no longer fulfills the needs of the online user. In fact, revamping your website can help you to increase traffic, conversions, and sales but it has to be done right.

Unfortunately, many website designers are taking on redesign projects without planning ahead of time. Among the important issues to consider when redesigning a site is how to avoid traffic drops during the site redesign. Your sit can lose substantial traffic days or even weeks after the new design is launched. We’ve seen this happening quite often. As a reliable provider of web design Toronto, we’ll share with you tips to avoid these traffic drops and keep your brand on top of SERPs.

What causes traffic to drop after redesigning your site?

Before we get to how to avoid traffic drops following a redesign, it’s important to understand the causes of the drop in website traffic. First things first, you need to understand that a minor drop in traffic when you launch the new site is quite normal. Therefore, don’t panic if you notice a decline of less than 10% of your previous traffic after uploading the new site. This temporary decline in traffic is because Google has to crawl and index the new pages. However, traffic shouldn’t drop significantly for more than a few days. If it does, it’s probably a big issue that needs to be addressed.

Set up proper redirects

One common cause of traffic drops after a website redesign is failure to set up proper redirects. While it’s not realistic to redesign a site and have no redirects, there are ways to make redirects work for you without compromising your site’s crawlability. Make sure any new pages that have been moved to a new location or any changes in URL structure are properly redirected to avoid an unnecessary traffic drop.

Create a new sitemap

This is often a necessary step if your site structure changed considerably after the redesign. The sitemap simply gives search engine crawlers a list of all the important pages on the site and speeds up the process of indexing the pages which means you can quickly restore traffic after the web design Toronto. Check all internal links to ensure none of them is outdated or that they don’t cause any crawl issue.

Use ranking keywords in your copy

If you create new pages that don’t use the keywords that they originally ranked for, you may lose substantial traffic due to this. Your site will not show up on search if it no longer has the information that it was ranking for. Work with a SEO to help you determine which pages rank for what target keywords so that you can maintain some of the content and avoid losing relevant traffic after the redesign. In fact, consulting with a SEO agency throughout the process helps to avoid issues that affect traffic in the long run. The SEOs will go through your site and take an inventory of all the top-ranking pages so that they can maintain the valuable information in the redesigned version. You can also use this information to build a new site structure that works for your brand.

Ensure the analytics tracking code is in place

Before you launch the new site, make sure you’re able to track your website traffic. This means the Analytics code should be in place. It may seem obvious but it’s one area that many designers overlook when redesigning a site.

Learning Center

Toronto SEO Services Will Help You Understand Your KPI & Evaluate Data to Drive Performance

Toronto SEO Services Will Help You Understand Your KPI & Evaluate Date to Drive Performance

Issues Affecting Website Performance (and how to fix them)

Increase your site’s speed to improve performance

We all know too well that one of the main issues that can hinder a site’s performance is the page load speed. Page speed has become a ranking factor used by Google for both mobile and desktop searches. Slow loading pages have a high bounce rate and increasing your site speed is one of the best ways to improve the overall site performance.

This article is based on a research done by SEMrush on factors that affect website performance. The study featured 150,000 random websites which were analyzed to determine how well they performed. One of the shocking outcomes of the study is how most of the analyzed sites (precisely 82%) were found to have serious performance issues. However, a majority of those issues that hindered the site’s performance could be fixed using very simple site optimization and server configuration techniques.

Major issues found on analyzed websites

There are several issues that were found to have a negative impact on site performance. They include:

• Slow loading web pages
• Uncompressed CSS and JavaScript files
• Uncompressed pages
• CSS and JavaScript files that are too large
• Unnecessary CSS and JavaScript files
• Large HTML page size
• Too many redirects

Addressing common bsite performance issues

One of the issues that was very common on analyzed websites is redirect chains and loops. Do not test your user’s patience by having so many redirects on your website. Avoid redirect chains which could also confuse search engine crawlers. With each redirect, your page loses its original rank and because search engines have a limited crawling budget, this will ultimately undermine the page’s ranking.
Keeping your website structure clean gets harder and harder when your site grows. It’s easy for you to have so many redirects when your site is migrated to HTTPS or renamed. Just try and implement redirects only when it’s necessary. Remember that with each redirect, you create an unnecessary delay before the user gets to the destination page.

Put your page on a diet

Sounds cheesy, doesn’t it? But if you want to optimize your page performance try and avoid having heavy pages on your site or large JS and CSS files. In fact, your entire site shouldn’t be larger than 2MB. Anything larger than that is considered heavy and will hinder the site load speed. Don’t crowd your pages with too many visuals (images and videos). These two will take up the largest part of your site, therefore, try and get rid of anything unnecessary. Remember, less is more.

Minify your JS and CSS

This can simply be done by getting rid of any unnecessary lines, comments from source code among other stuff. When you reduce the size of these files, you’ll enhance the site load speed, give users a better experience and improve your search rankings.

Fix server issues

One factor that could significantly affect site load speed is its server. If the web server is not efficient, the web pages will take time to load. This means you need to ensure that your hosting service is top notch. You may have the best SEO Toronto but if you maintain the same inefficient hosting provider, your rankings will not improve. You may also get your own dedicated server if you can afford it.

Mobile websites need a very reliable server because most of their users are on the go and need a site that doesn’t take too long to load. In fact, by taking steps to improve your site load speed, you could increase your revenue. You may also want to check issues such as slow database queries that could be slowing down your server response time.

Learning Center

The Most Important Factors of Visual Hierarchy in Website Design

The Most Important Factors of Visual Hierarchy in Website Design

Examples of Visualization Tools that Can Make your Data More Appealing

Turn your raw data into something appealing and user friendly

Data visualization tools come in handy when you want to add some flair and visual appeal to raw data. These tools can make data appealing and even easier for users to comprehend. We’ll go over a few free data visualization tools that you can use to make your raw data not only appealing but also more user-friendly.

D3.js

This is arguably the most popular data visualization tool available today. With this tool, you can come up with simple and complex graphs and charts using technologies like HTML and CSS. It’s a great tool to use if cross-platform compatibility is one of your main goals. However, D3 will only work with modern browsers after IE9.

FusionCharts

If you are looking for a data visualization tool that will give you a good number of charts and maps to choose from, this is it. This has been incorporated numerous times in modern web design Toronto. It has more than 960 maps and 90 charts plus supports some of the oldest browsers, unlike D3. This particular tool is mostly recommended for JSON and XML data formats. You can start with the free trial where you can use all of their charts for free until you sign up.

Datawrapper

If you have data in a CSV file that you would want to interpret, Datawrapper can help you to come up with a very interactive chart that simplifies the raw data. It’s very easy to use since you just upload the file and select the type of chart you want to create. This visualization tool has often been used by journalists in news articles and other people who aren’t so techie. In fact, it’s the most recommended data visualization tool to use for people who are not very tech savvy.

Raw

Another data visualization tool that you should try out is Raw. This one is built of D3.js platform and is very simple to use. There are 16 chart types that you can easily select after uploading your data. One of the best features of this particular tool is that it enables you to customize your charts. You can even come up with your own custom layouts using this tool.

Timeline JS

If you’re looking for a tool to develop very interactive visual timelines, this is the perfect one to use. Timeline JS allows you to display a chunk of information in a very simple and visually appealing manner. Using this tool, you can present a lot of information using a small area and make it appealing to your web users.

Google Charts

This visualization tool is very easy to use and compatible with all browsers and platforms. Using this tool, you can create some of the simplest graphs and the most complex treemaps which means it is ideal for almost any kind of project you can think of. Google Charts offers a variety of charts and visualizations that are very easy to pull off.

Flot

One thing that stands out about Flot compared to other data visualization tools is that it has very clean charts and graphs. If you want a touch of elegance in data visualizations and graphs, use this tool. There’s a huge active community of Flot users who make the tool even easier to use.

Learning Center

What’s Needed To Design High-Conversion Forms

What’s Needed To Design High-Conversion Forms

Common Mistakes to Avoid when Building Web Forms

Don’t do these things when building Forms

Online forms are a very integral part of web design Toronto. If the web forms are confusing or hard to navigate, you’ll not get as many users as you want clicking on the submit button and this ultimately lowers your conversion rates. A good web form takes into account user experience. We’ll cover some of the few bad practices when building web forms and explain how you can avoid them.

1. Poor input validation rules

To start with, you need to have very clear and fair input validation rules. For instance, don’t make it compulsory for a US phone number to have parentheses and hyphens. With very strict validation rules, you could end up blocking relevant users who might be used to different formats. Also, make sure you display hints on the web forms if you expect the user to input a specific format perhaps by giving an example below it.

2. Incorrect use of sliced fields

Sliced fields can work really well for certain kinds of inputs such as dates where the format is well known. You can just give a hint on where the month and date should be inserted. However, if you slice fields in the phone number section, you may just confuse users because there are so many different formats and the respondent may be unfamiliar with what you’re requesting for.

3. Not including labels

You may not include labels in your web forms in order to save on space but remember that these labels make it easier for people to remember what information they’re supposed to enter. When you use a placeholder alone it means that as soon as someone begins to type it disappears so it’s easy for the respondent to forget what the label was. Labels are also ideal for accessibility because screen readers pick them better than placeholders.

4. Using non-standard web form components

There are several components that are being used nowadays but many of them are not compliant or compatible as it is required. Before you implement any new feature in your web forms, think of whether it is going to work in older browsers and older devices. The standard components are ideal because you’re sure they’ll work in multiple devices, browsers and on different locales and languages.

5. Make users opt-in by default

One trick that many web owners use online is making decisions like opting in for their respondents. You shouldn’t have opt-in as a default setting. Give your respondents an opportunity to make these decisions deliberately rather than making it automatic.

6. Failing to allow users to sign in via social

Allowing users to sign in using their social media accounts is one of the best ways to simplify the entire sign up process for your users. You save the user time and instead of filling out a bunch of fields, they get to click a button and instantly sign up. Don’t make social login the only option because granted some users may have their reasons not to use it. Have a section for email and make sure you address what you will and won’t do once you access the user’s social media account.

The best strategy to build effective web forms is making sure they excellently communicate to respondents. Simple steps such as making the labels appear even after the user clicks or avoiding terms like invalid and providing more details on what’s required will give your users the best experience. If you commit any of the above web forms mistakes, you may end up making your online forms annoying which hinders overall user experience.

 

Learning Center

A Guide to the F Pattern Layout for Text-Heavy Websites

A Guide to the F Pattern Layout for Text-Heavy Websites

Tips to Design Effective Textual Content

Make your content as visually appealing as possible

When designing a website, one of the issues that most people experience is dealing with text that ends up longer than expected. When the text appears too long, it tends to mess up the overall visual design. Issues such as text that overflows its container or becoming too small to be visible can be controlled with proper website design. We’ll share with you a few tips to fix such common issues and make sure your text is as visually appealing as it should be.

Why typography is important in website design

Typography can make or break your website design. Your choice of typography will determine whether your content is readable and appealing to its users. This means you have to decide on the size, color, spacing, and placement of text on your website wisely. Making good use of negative spacing is also recommended in website design. Take your time to understand how different elements need to fit on a page in order to make the content easy to consume. Remember that when readers feel overwhelmed, which often happens in text-centric websites, they will abandon the site altogether. We’ll share some tips and tricks below on how to make your text enhance user engagement and ultimately boost conversion rates.

Use space to make text breathable

Negative spacing is one of the most important features of modern website design. The texts you show on your page needs to be properly separated from each other. Don’t be afraid to use lots of space in different sections of the page. For instance, use space to separate the paragraphs and divide the information into chunks making it easier for your readers to follow through. Spacing is especially important for landing pages, blogs, and portfolio sites. These are pages that need a great readability score.

Choose the right font color

Your choice of font color will also play a huge role in determining the text readability. The wrong choice of color can irritate the reader and make users leave the page. Take your time to learn about the psychology of colors and how this impacts your website design. Don’t use a very light font color on a white background because you reduce the text’s visibility. If the elements are overlapping, the difference in their colors shouldn’t be so extreme. Learn how to use certain colors such as red which is often used in e-commerce web design to highlight slashed prices.

Choose the right font size

The size of the font will determine the flow of content on a page. For instance, if a larger font size is used it means that part is leading the content that follows. Use titles and subtitles wisely making sure they’re helping you to structure your content in the right way. Use bigger font sizes when you need to emphasize on certain text.

Mind your content size

Try and divide large chunks of content into shorter bursts. This really helps your readers to commit to the content and follow through to the end when they can see there’s not too much going on. Online users are more inclined to visual content so if you want them to read through text, you need to ensure that the font size, color, spacing and amount of text is just right.

Parting shot

There’s no secret formula for designing dynamic text. There are so many new changes in typography being introduced that it can be hard to keep up. Use text designs to engage your readers and give your site better rankings. Hire a SEO Toronto company to help you optimize the content for search engines and you’ll be good to go.

 

Learning Center

7 Types Of Content That Will Increase Your Business

7 Types Of Content That Will Increase Your Business

Increase Your Website Authority in 90 days

Calculate your website authority

If you have been struggling to secure increased organic traffic this article is for you. Your website’s authority is a vital factor that determines the traffic you get from Google. The higher the authority, the more traffic your website gets. As much as Google focuses on ranking pages and not websites, it will be easier for you page to get a good ranking if your website commands significant authority. So what are the things you need to do if you’re building website authority within 90 days?

Before we dive into the actions you ought to take to achieve a healthy website authority, let us look at the process of calculating website authority.

Authority calculation by SEMrush

When you visit the SEMrush page- a search engine and SEO analytics software- you will notice there is a number (on a 100-point scale) the software allocates to every domain known as an authority score. This number indicates how important your domain is, meaning the higher the number the more website authority your site has.

The Authority score utilizes machine learning for calculation and it is a proprietary metric. The software uses a domain’s specific metrics to measure the authority level. This specific metrics includes a domain’s organic search traffic/position, backlink profile, and other traffic data relating to the specific website undergoing ranking. That is how SMErush calculates website authority. Now, let us look at ways of building website authority.

Tactics for good website authority in just 90 days:

1. Guest Posting

Toronto SEO experts will tell you that creating and publishing high-quality content (in websites that fall in your niche) which has a high domain score and popularity when it comes to your audience, is one way of increasing the authority of your website. This is guest posting.

When you guest post, you will want to link back the audience to a related post on your website thereby creating some degree of authority for that website.

2. Get links from friends

Find out if your friends are ranking for similar keywords as you. If this is the case, ask them to do you the favor of adding a link back to your website in their content. Make sure that the keywords they are ranking are core to your business but not to theirs. This ensures that you do not have conflicting interests.

3. Utilize Podcasts

By being invited to speak as a guest on podcasts, you can greatly benefit from backlinks and mentions in the show’s notes. Find out how you can utilize a high authority podcast and the results will amaze you.

4. Write High-Quality Content

When you write high-quality content you will definitely attract more links to your website. Here are examples of content that have the potential of generating the most links:

• Authoritative content answering popular questions
• Strong political or opinion posts
• Content providing original insights and research
• Authoritative news content relating to new developments or products

5. Utilize social media for content promotion

By promoting your content regularly via social media channels you expose more people to it. If these people love what they are consuming from you, there is a very high possibility that they will share it on their own platforms for others to see thus increasing your chances of getting links. Nevertheless, you have to share new, captivating content multiple times if you want to gain more attention.

By utilizing the above tactics you will increase your website’s authority in a short period.

Content Should Be Optimized And Well-Written

A few years ago, when black-hart SEO techniques had taken over the web, many people wrote content in order to trick search engines to rank their pages high on SERP. Search engines later revised their algorithms to ensure people pay attention to the quality content that was being published on their web pages. Gone are the days when you would fix keywords in a blog title that made it sound unnatural in order to rank high on search.

Search engines will really look at how users have interacted with your content in order to determine how well it is going to be ranked for relevant searches. For instance, if your blog contains all the relevant keywords with proper placement, but it doesn’t flow naturally, most people will visit the page and move away fast because of poor quality content. Search engines will translate this high bounce rate as a negative factor that undermines your rankings. That’s why SEO specialists are taking time to develop content marketing strategies with a goal to remain creative, unique and SEO friendly.

Generate Engagement And Boost Traffic

The best type of content is not only well-optimized for search but also engaging to users. Web users will always share your content if the information you provide is helpful, interesting and new. If you make it a habit to rewrite posts that have been covered on different platforms, you risk negatively affecting web rankings due to duplication and also losing user interest.

Content writers should focus on what they do best, which is making sure the information is captivating and relevant to users. SEO experts on the other hand, should be able to help bring out the content in a way that search engines will easily crawl and index the web page. This includes taking steps to make the post or page SEO friendly like adding meta description and title tags.

Avoid Duplicated Content

The worst that you can do is to copy and paste content from different platforms and share it like your own. Google considers this as a major issue and can even penalize your website for it. You never have to reinvent the wheel by coming up with fresh information. Get inspiration from other platforms that offer a similar product or service and then make it uniquely yours. Make sure the content is published well, avoid heavy images, very small fonts and make use of internal links to boost SEO.

Look For Fans On Google+

The first step is connecting with the Google+ community and establishing fans over time. You have to look for people who will identify with your brand and find your content engaging. These are the people who will read your messages and share them with others in their networks. They become some sort of brand advocates. They not only love your product but are also eager to tell the world about it. A good way to go about this is to let Google+ connect you to such people. This increases the group from which you can form your audience and potential new clients.

You may need to group the various connections in three circles depending on their eagerness, characteristics and the likelihood of them sharing out your content. As such, you may have potential candidates, engaging fans and your brand ambassadors. In your first search, target a wider group to increase chances of finding users who can be brand ambassadors. You will be looking for users who are discussing your topic and product. You can also use keywords and hashtags related to your industry, brand and product. Another source can be your competitors’ pages who may provide you with people more likely to identify with your product. You can also identify users with greater influence by using the ripple feature. This indicates the public shares a user’s link generates and shows you the influence a user wields.

Engage With Your Circle Members

Adding people to your circles is just the first step and it is an easy one. The second step involves you getting on these people’s radar. This will take long and more work as you have to start commenting, sharing and engaging them. It will take some time for them to notice you but soon you will see people also engaging with your content and these you can now move to people who engage circle. High level of activity on your Google+ profile will also positively impact your SEO results overall.

Offers And Inviting Users Through Private Emails

This is a good step which allows you to identify the people who can be your brand ambassadors. All you have to do is create a special offer for the people in your ‘fans who engage’ circle and send it to them using private message via an opt-in. The message and offers you give should fulfil the receivers’ needs and be more unique than the usual discount offers. You do not want to be viewed as a spammer but as someone offering a special unique deal. Those who opt in can then be moved to the third circle of brand ambassadors.

Learning Center