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Developing Website Marketing Strategies

How Website Design Impacts on Your Content Marketing Strategy

A properly designed website gives visitors the right first impression of your brand. When web visitors are turned off by poor web design, it ends up affecting your content marketing. This means that you really have to pay attention to the font, color, styles and elements you incorporate into your website. All these components will determine how effective your digital marketing strategy will turn out to be.

Marketing Your Content and Choosing the Right Design

Content marketing involves giving users information that is relevant and helpful without promoting a brand directly in order to spike an interest in your product or service. This can be done in different ways including publishing blog posts, guides and tutorials on your website which provide users with helpful information and answers the most frequently asked questions. Although a how-to blog may not be a direct form of advertisement, an avid follower is likely to purchase products from that website because they have already established a relationship with the brand. This kind of online marketing can open doors to convert and retain clients.

How Do Users Access and Read Your Content?

The effectiveness of your online marketing strategy is somewhat tied down to how the content is presented on the web. You may have the best content but if it’s not properly presented, accessible and readable, no one will take notice. Below are a few questions to ask yourself when coming up with an online marketing strategy and developing an effective design to complement it.
Is it accessible?


Making sure the content is accessible is a key consideration. Accessibility is simply making sure the content can be easily found and read online. To achieve this, the page must be easy to navigate. Choose a navigation system that users are familiar with so they don’t have to click through unnecessary content before getting what they’re looking for. Ask your website design company Toronto to develop a straightforward navigation system which will make your content accessible. Features such as drop-down menus can be used to make information easily accessible to the user.

Does your site look professional?

The design of your website can quickly draw in users or turn them away. Therefore, as you plan on coming up with the best content, make sure your site looks the part. Avoid web pages that are unprofessional, visually unappealing or outdated. If the first impression is that your company website looks unprofessional, users may hesitate to consider you as a valuable resource. Focus on a design that is clean and simple if you want to bring out a professional and authoritative vibe.

Is the Content Easy to Read?

Readability is a key concern when coming up with an online marketing strategy. There are several factors such as choosing too many different fonts, small font sizes and large chunks of text that make your content difficult to follow through. Stick to a maximum of 3 fonts on your design. Choose one font for all titles and another one for body copy. Choose a font color for text that is contrasting your background to make sure visitors don’t strain to read the content. Make sure the font size is large enough so that no one struggles to read through.

Make Use of Visuals

Visuals like images and videos are easy to consume for web visitors. When you incorporate proper graphics in your content, you make it easier for your users to fully comprehend new topics and any new piece of information you’re trying to pass on. Take advantage of visual content to give potential clients an idea of how your product or service can be used. From a design perspective, make sure your website has a suitable layout that works beautifully with visual content.

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Current Trends in Website Marketing Strategies

Current Trends in Website Marketing Strategies

A Successful Website

Trends In Website Marketing That Have Staying Power

Every day it seems like there is a new website marketing strategy that emerges. Some of these new website marketing strategies fail before they ever get off the ground while others start strong and then fizzle (remember when everyone was using QR codes?). Still others seem to have more staying power and are about to become the next big thing in marketing. How do you know which is which? The truth is that it can be a bit of a guess albeit and educated one. Here are a few trends that we think have staying power.

Connected Devices

Even televisions are now “smart” and some have suggested that cars and refrigerators are not far behind.

Never before have businesses had such an open window into the lives of their customers. And the businesses that are able to best capitalize on that window in order to drive traffic to their website will have a huge advantage in the years to come.

Content Marketing

Ok so this is not exactly a new trend, but the importance of content marketing has never been greater. The advent of social media has created a much more engaged breed of customer. No longer is your customer content to sit passively and merely receive the messages you want to send to them. Today’s customer actually wants to interact with business in a two-way dialogue. And they want to know that you are listening.
It is estimated that content marketing produces 3 times more leads than other forms of marketing. If this estimate is even half accurate, this trend is not going away.

Sponsored Content

Who would you trust more for accurate information? A business that is clearly trying to sell its products or a business that has supplied an article to a professional journal or news source for the purpose of providing information?
If you’re like most people, you would trust the second source more. And therein lies the beauty of sponsored content. Sponsored content can take a number of forms but essentially what it does is it gets your name out of the “I’m just trying to sell something room” and into the “I’m a professional and I want to provide information room”.
Sponsored content allows your potential customers to see you in a different environment. It helps to establish you as an expert in your field and it increases the chance that that person will eventually become a customer of your business.

Apps

Want to increase your online presence? There’s an app for that! Banks, clothing stores and coffee shops are all getting in on the app action. And there is still lots of opportunity for businesses to take part in this technology that can engage customers and future customers in unique ways. Just make sure it makes sense for your particular business before jumping on the app bandwagon.

Think some of these trends might be a good fit for your business? Let us help you determine that!

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Common Mistakes When Marketing Your Website

What are some common mistakes when it comes to marketing your website?

With all the theories and opinions that are out there, it may seem like marketing your website depends a lot on trial and error. And to some extent that is true – it took business awhile to figure out the whole social media thing and how they could use it to their advantage. And you can bet that there were some gaffes along the way.

But just like traditional marketing, marketing your website has some fundamental principles as well as a few common mistakes and errors and many businesses make. But to make sure that your business is not one of those that fall into these common pitfalls, here are three common mistakes when it comes to websitemarketing.

Not Understanding the Online Marketing Tool

There are a lot of great online tools available for internet marketing. But unlike traditional marketing tools such print or billboards, they are generally not as simple as pushing out a one-way message.

Facebook is a case in point. At the beginning of its use for business purposes, many business pages would delete of the posts of people who complained on their site – they may have even banned the user from posting. Unfortunately, there are still some businesses that practice this.

But businesses who understand that Facebook and other forms of social media were made for a two way dialogue respond to the unhappy customer and try to correct the problem. Not only may this make things better with the unhappy customer, but it is an opportunity for the business to show all of its Facebook fans that it is willing to do what it takes to resolve issues.

Resorting to Cheap Tricks

Everyone – businesses included – want to “go viral” and it seems like they will do just about anything to accomplish that. But when a business resorts to cheap tricks – even if they are successful in going viral – if it does not help them gain more customers, make more sales, or boost their reputation then what is the point?

Buying Facebook fans or Twitter followers is an example of a cheap trick. Some businesses who are new to social media may want to make it appear that they are more established than they really are – so they actually pay for fans. These fans may even interact with the page, like and share posts etc. but they will not bring the company one dollar of revenue. Why? For one of two reasons – they are either not all “real” people, or they are real people but are all accounts based somewhere like India or the Philippines.

That is not to say that you can’t try to go viral. You just need to do it in a way that will truly benefit your company. The West Jet Christmas surprise is a great example. West Jet surprised some of its customers with special gifts, videoed their customers’ reactions and posted on YouTube. Within hours people were posting and tweeting about what a wonderful company West Jet was.

Not Tracking Your Success

If you hire an employee and pay them a salary, you would want to know that they are actually doing something for your business right? The same should apply if you are investing time or money in any tool or strategy to market your website.

Google Analytics and other tools are readily available and can offer you a whole range of metrics. This is useful information in determining how well your current strategies are working and what needs to be changed.

Sometimes knowing how to best market your website can be a series of educated guesses but knowing and avoiding common mistakes will put your ahead of the game.

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What Are Keywords How to Use Them for SEO

What Are Keywords How to Use Them for SEO

Keywords refer to the words that people type into a search engine to explore a particular topic.

A great example of this would be that if someone wants to look for some good fast food places in their area then they type “best fast food places” in Google. Even though this phrase consists of more than one word it is still considered to be a keyword.

IMPORTANCE OF KEYWORDS

Keywords play an important role as they bring traffic to a website. When someone types in a relevant keyword that exists in a website into a search engine, the search engine directs them to that website.

HOW TO STAND OUT IN GOOGLE FOR KEYWORDS

Being on top of Google search when it comes to a relevant keyword can help content creators in achieving a great amount of traffic to their website.

Some of the ways that keywords can be used to achieve that are:

  • PAY-PER-CLICK (PPC) PPC refers to someone paying Google to promote their website for various keywords. Google provides people with a platform where they can choose various keywords to bid on. By doing so, Google shows searchers ads for their website on top of the search engine. Thus, when people click on that ad Google automatically charges the website owner.
  • Search Engine Optimization (SEO) SEO refers to the optimization of your website to appear in Google’s Organic results. If someone is lucky enough to get the title of “best” result by Google then their website will be blessed with an increase in traffic.

THE ART OF FINDING KEYWORDS

Certain tools can help figure out what words people will type in when searching for anything and everything. The most basic and easy method is to use a keyword research tool.

By simply adding a ‘seed keyword” into the keyword research tool; keyword ideas relevant to any topic can be found.

CHOOSING KEYWORDS

It is not possible to choose every keyword, which is why it is important to make smart choices. Let’s go over some of the characteristics of finding good keywords

  • Search intent
  • Search volume
  • Keyword difficulty
  • Value

SEARCH INTENT

Search intent refers to the “WHY” behind a search, we need to keep in mind why a person is searching for a query. e.g. if someone searches for refrigerators they might not just be searching to buy them. Their intentions might be to read some reviews on the products.

This is why keywords need to be chosen wisely so that the content lines up with the intent.

VALUE

It is very important to judge the value of a keyword.

The CPC or cost per click in a keyword explorer can help in judging the value of a keyword. It demonstrates how much money advertisers are willing to spend on the keyword.

Yet, this is not always the case because if one person is willing to pay a good amount of money on a keyword does not mean that other people will be willing to do the same. Various other factors need to be brought into consideration when judging the value of a keyword.

KEYWORD DIFFICULTY

Keyword difficulty helps in judging the amount and quality of the top pages of a keyword. This aids in analyzing the competition and the difficulty that we might face in outranking them.

Analyzing keyword difficulty helps in figuring out if the keyword is worth the investment.

METHODS OF OPTIMIZING FOR KEYWORDS

According to most guidelines, to optimize the keywords these actions need to be carried out:

a) Inclusion of keyword in URL

b) Inclusion of keyword in the title tag

c) Addressing the keyword through the page

d) Inclusion of long-tail keywords in the copy

These actions do assist in the optimization of keywords, but more primary methods exist that also need to be followed as well. For e.g search intent needs to be matched to optimize for a keyword.

Various things should be kept in mind when matching search intent. Attention should be paid to the things that the searchers might be expecting to see. That way not just one but all their queries can be answered.

To do that other top-ranking pages should be analyzed to get the idea of the kind of information they are putting out. This will provide ideas in the new content that is being created.

UNDERSTANDING LONG-TAIL KEYWORDS

Most definitions of Long-Tail keywords give people the idea that they refer to keywords with a lot of words, this is not entirely true.

Long-tail keywords refer to search queries that have a lower search volume. Longer keywords do indeed have a minimal search volume but even some, one or two-word keywords tend to come under long-tail keywords.

UNDERSTANDING SUPPORTING LONG-TAIL KEYWORDS

Supporting Long tail keywords refer to the more unpopular methods of searching for any topic.

A great example of supporting a long-tail keyword would be the use of direct words as the keywords. One example is using “learn how to reduce acne” instead of the more common search option, “Reducing acne”.

This is why a page should always be optimized for the most common method of searching for a topic rather than using a supporting long-tail keyword.

UNDERSTANDING TOPICAL LONG-TAIL KEYWORDS

Topical long-tail keywords refer to the least volume search queries that a very small amount of people care to search about.

Because of the unpopularity of these kinds of keywords, they are much easier to rank for. A trick to increase your ranking with the help of Topical long-tail keywords is to rank for a huge amount of them.

An easy method to find topical keywords is to use keywords explorer and search for any topic, then add a filter of low volume keywords. The indicator that a word is a topical long-tail keyword is that the parent topic will be similar to the keyword.

CONCLUSION:

Keywords are the base of SEO. This means that no content is optimized without understanding what people are searching for and expecting to see. Thus, we should use various types of keywords. Include both long-tail keywords and topical keywords to make your ranking strong on Google.

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Web Development Services

Web Development Services

Here at Nova Solutions, we aim to offer you the best services which include imagining, designing, building and maintaining websites and applications. As much as the design of the websites is vital for web development, Nova Solutions equally focuses on the technicality of the websites.

WEB DEVELOPMENT

Web development is referred to as the tasks performed for the development and maintenance of websites. There is a lot of work done that needs to be done for the website to look efficient and user-friendly. There are basic programming skills needed to become a developer also known as “dev”.

WHAT DO OUR SERVICES ENTAIL?

Nova Solutions focuses on providing its customers with the best possible solutions to their problems. The client’s needs are of first and foremost priority for us. We work stepwise to fulfill the needs of the customer.

Firstly, the work is preplanned. In each step, it is made sure that we involve the client. In the case that the client needs an experts’ advice on how things should be working accordingly, we extract all the basic information and present you a plan that could be practically implemented.

After that, the cutting edge technologies are used to integrate all the code within the website. We make it certain that your website is progressing according to the new trends in the market. Our expert knowledge and the webpage designed will succeed in a way that is beyond your expectations.

Nova Solutions adhere to the rules that the customer sets. The customized design and layout by the customer are welcomed and appreciated. The tools used in the development phase are reliable and they aren’t risky or doubtful.

It aims to provide you with solutions that are beneficial for you in the short and long run.

OUR POWERFULLY BUILT AND VIGOROUS FRAMEWORK

The framework on which the website traffic is handled should be reliable and responsive. The framework plays an essential role in the creation of the website because it provides the site with the ability to grow. The more responsive your site would be, the more it would be optimized for the search engines like Bing and Google.

Nova Solutions have hired experts for this job. They are knowledgeable and familiar with the development tools used for web development so don’t worry about the risk factor.

We work on maintaining integrity in terms of the work we provide you with.  We make sure that the website is secure and does not fail to load in abnormal situations.

MOBILE FRIENDLY OPTIMIZATION

Mobile optimization is the process of ensuring that the audience who visits the website from mobile devices has an experience optimized for their device. For many marketers, the majority of traffic is obtained from mobile users that is why your website needs to be mobile-friendly otherwise visitors are five times more likely to close your website.

Our team ensures that your website is mobile-friendly and easy to use. As a mobile’s memory is comparatively less than a laptop or computer, it is a challenging task to balance the content and optimize it.

Nova Solutions guarantees that your content is impactful and that your website does not lose traffic because of minor mistakes that occur while designing and developing the code. It is tried and tested before handing it over to the customer.

Mobile pages and web pages are ranked differently but don’t worry; our team has got your back.

EXTENSIVE RESEARCH FOR EACH PROJECT

Nova Solutions has a dedicated team that works really hard on researching for each project. There is no blind spot for the developers as they have their own knowledge and researches available which are of great help in developing your website.

Each project problem is different thus, it requires a unique solution so there’s no way that you get a plagiarized copy of a website. Our team is passionate and determined to satisfy the clients’ needs.

Your website will be exclusive to you and the content will be unique.

RESPONSIVENESS DESIGN

To determine how responsive the website is, there are few ways to test that. No matter what device or website you are on, our team ensures that everyone gets the same terrific experience. Our team pays special attention to this feature as it doesn’t want you to lose traffic on your website.

The technologies used for responsiveness automatically in response to the user’s choice so that they do not face glitches or delays while experiencing the website. By taking into consideration all the changes that could occur, the team ensures that not a single user has a bad experience.

PLATFORMS

Whether you want your website to be created on WordPress, Shopify or Wix, Nova Solutions prioritizes your preference and provides you with solutions that suit you well. Our team members are experienced and knowledgeable in all the famous platforms, including HubSpot, Magneto, Sitefinity, and various others. We propose specialized solutions depending on the environment and your choice of platform. Nova Solutions creates personalized websites based on formats that without a doubt transform your website. Our developers work hard to create your website, so everything looks seamlessly efficient.

SEARCH ENGINE FRIENDLY

SEO stands for Search Engine Optimization. It is basically the process of refining your website to increase its visibility for searches that are relevant. Our developers ensure that your website reaches out to the maximum audience in terms of ranking. Our experienced developers make sure that the website is highly efficient and has a well-functioning design.

We provide our clients with the best services in the field. All you have to do is to trust our team members and allow us to prove our integrity. There are various packages offered to our clients such as SEO and lead generation.

Your website attracts the majority of the audience when we furnish it with modern technology and tools. All the features mentioned above are to discuss the development of your website and Nova Solutions upholds its promise. Do not take risks with your business. Trust us and we will not disappoint.

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Top 12 Tips to Boost Organic Traffic

Top 12 Tips to Boost Organic Traffic

Tons of tips that can help increase organic traffic on websites exist on the internet. Today let’s explore some of the top 12 actionable tips that can help improve SEO for any website.

EMAIL EVERYONE YOU LINK TO

Backlinks are a crucial ranking factor but link building can be a very hefty task.

So, an easier method to build backlinks is to email everyone we link to. This way the content will reach more people and if it’s worth it, the website will start more getting likes and shares which may bring new opportunities your way.

CARRY OUT AN ANNUAL CONTENT AUDIT

Content audits help in analyzing all the material on any website and help in deciding what needs to be kept, deleted, or edited.

Doing so can help increase the website’s traffic.

Audits can help you update and reorganize the content so it ends up increases the viewers to the site.

Now, a content audit can be carried out with the help of Ahrefs’ free WordPress plugin or choose any other free tool available.

REUSE BLOG POSTS IN THE FORM OF VIDEOS

If a previous blog post has a good amount of organic traffic it might be a good candidate to repurpose as a video. This might help in attracting more visitors.

Another great method of boosting traffic is to reuse popular content that people are searching on YouTube.

REPAIR PAGES WITH BROKEN BACKLINKS

Pages with dead backlinks are no help with ranking because the page doesn’t exist.

Start fixing those broken backlinks only if the page is worth saving and has high-quality backlinks. If not, then leave it be.

Let’s talk about the three ways that broken backlinks can be fixed:

a) Requesting a change of link: Reach out to the person who made any mistake in linking your works URL and make them fix it.

b) Redirecting: The old URL can be redirected to the new URL if it exists. If there is no new page, the old URL can also be redirected to a similar and relevant page on the website.

c) Reinstating: If due to any reason or error the page has been deleted it can be re-uploaded. Then, automatically all of the backlinks will signal towards a working page.

 

KEYWORD RESEARCH NOT IMPORTANT ANYMORE

A popular question people ask is what is the point of optimizing for a single keyword when they are likely to get traffic from hundreds of them?

This thought process is wrong because people fail to understand that keywords altogether are connected to its topics search traffic capability.

Keyword research helps ensure that the most effective method of searching for a topic is being used and it helps in finding the most important information about a topic.

KEEP AN EYE ON COMPETING BACKLINKS FOR UNDERPERFORMING CONTENT

One of the reasons for not ranking number one when it comes to the targeted keywords is that your competitors may have better quality backlinks.

Ahrefs has a free SERP checker that can be a huge help in determining if that’s the case.

To correct this what needs to be done is that people linking with low-quality content need to be found and persuaded to link with us.

This can be done by opening up top-ranking pages and spotting weak content links that are more deserving of our work rather than the competitors.

Ahrefs Alerts can be used to create new backlinks and paste those in the competitor’s URL that needs to be targeted. New alerts can easily be found this way.

CHANGE IMAGES INTO BACKLINKS

A content that comprises of infographics or images is likely to be used by other people for their content creation.

Usually, people are nice enough to link back to the main resources when using someone else’s content. However, not always, and if not they should be contacted and requested to do so.

People doing so can easily be found by simply doing a right-click on our image and selecting ‘Search Google for image”.

INVEST IN A CACHING PLUGIN

Caching can help accelerate any website for the visitors, a few reasons why that matters are as follows:

a) The likelihood of a visitor leaving a page if it takes time to load is very high.

b) The pages speed can vary on mobile and desktops.

By installing a caching plug-in it can be guaranteed that any of the pages visitors won’t face any kind of speed-related issues.

OPTIMIZING DEFINITION FEATURED SNIPPETS

Google pulls pages that have a definition because most of the time searchers are looking for some kind of definition.

So, what can be done is that all of the pages should have “What is” or “What are” keywords. Ahrefs site explorer can be used in doing so. By adding these keywords to each post, the likelihood of Google showing researchers the desired website increases.

EMBED ALL VIDEO CONTENT ON APPLICABLE POSTS

The videos tab in Google search not only shows the relevant youtube videos that people have searched for but it shows all the applicable video embeds throughout the internet that have the searched keyword in them.

This highlights the importance of embedding videos to get maximum traffic.

REPLYING TO APPLICABLE HARO REQUESTS

HARO helps link different journalists to sources. The best part is that it’s free, and by signing up on it journalists can send requests to the content creators. The content creators should meet all the email requirements. This process can be made easier with the help of the Gmail filter which enables the user to only receive relevant work emails.

SPICE UP EXISTING CONTENT BY ADDING MISSING SUBTOPICS

The potential to rank high on search engines relies on the keywords that are being used in it. Sometimes people end up missing some important things in first drafts.

A very simple action needs to be taken to rank high. Start by finding similar content to the post, and just spotting new keywords that might be missing in it. By adding those keywords to the old post traffic can easily be boosted.

ADDING INTERLINKS TO NEW PAGES

Interlinks assist visitors in moving from one page to the other which helps in improving rankings.

Applicable interlinks can be found by searching Google for a website and we add the new page’s keywords to it. This will help in spotting relevant old content to link with the new content.

CONCLUSION:

These small tips can have a huge impact on any website rankings. Their implementation can take less than three hours which is nothing when compared to the positive impact it will have on a website’s performance.

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The Art of Republishing Old Content

The Art of Republishing Old Content

It is not possible to publish very successful content every time. Sometimes a blog may not do so well even if the creator has followed all the guidelines and carried out keyword research. It is not always possible to get everything correct on the first attempt. A great way to not let hard work go to waste is to not be demotivated. The post which failed can be upgraded, rewritten and recycled into something great. Famous blog posts websites all over the globe republish articles. The feedback on those republished articles is very positive.

Three very simple steps need to be followed to republish old blog content:

SPOTLESS POPULAR POSTS

One thing that needs to be kept in mind is that not all underperforming posts are worth republishing. Certain factors should be kept in mind when considering republishing an old article:

A)Is the page underperforming for the targeted keywords? 

Posts that rank lower for their target keywords need to be spotted. An easy method to do so is to take help from Google search Console. It helps in filtering the search results for keywords with at least ranking of four. By spotting posts that have the most search traffic and skimming through them, we are able to find the posts ranking low for primary target keywords. A huge difference can be made in rankings by placing a keyword that makes more sense and had more meaning in the place of the underperforming target keyword.

B) How old is the post?

It takes at least 12 months to analyse the ranking of a post so there is no point in republishing a post that was published less than 12 months. The reason behind this is that the post has not reached its full potential of achieving rankings. This is why posts that have low rankings and have been published 12 months prior should be used for republishing purposes.

C) Do you have enough link potential to rank better?

The content quality is not always the culprit for low rankings. Sometimes, factors like the competitor’s quality of backlinks and link authorities being much better than the post also play a huge role in low rankings of posts. By searching for the keyword in keyword explorer and studying the ratings of the posts that outrank a content creator can give them an idea if it might be a content issue. If it is a content issue then the chances of getting a higher ranking after republishing a post are very high.

D) Are other posts outranking this: making sure the query is informational. If a category or product pages are outranking a post that is a sign that searchers are probably not looking for this kind of blog post. In this case, republishing the blog post will not do the rankings any kind of favour. This is because people probably don’t want to see that kind of content.

E) If the answer to any of the above four queries is NO then it is probably best not to republish the post. Find something else to work on, but if all the above four queries are yes then the post is worthy of republishing. 

 

FRESHEN UP THE CONTENT

After finding a post-worthy for republishing some simple steps need to be followed to make sure the post ranks higher this time.

  • The first thing to focus on is making sure the post lines up with the search intent of people. Search intent refers to the ‘WHY’ behind a person’s Google search. It plays a very important role because by being aware of the searcher’s expectations and desired content and providing that kind of information in the posts, the total satisfaction of the visitors can be ensured. This helps in getting more shares and likes which in return boosts the website rankings.
  • All kinds of information starting from How to’s to expanded definition should be provided. This ensures that the post will reach the search intent of anyone and everyone and be able to please any kind of queries on the topic. This requires in-depth research on the content of the topic. The more in-depth the post is the better it is for the rankings as more visitors with different queries will leave the website happy.
  • Making sure the post is helpful for all types of content angles, starting from beginners to advance levels. Most of the time when someone is searching a query the case is that they are beginners. A common mistake that content creators make is that they target their posts towards a more advanced audience. This results in the post being the least bit helpful for beginners. The characteristics of excellent content creation are that it aids towards all kinds of audiences. This ensures that nobody will leave the webpage disappointed.

REPUBLISH IT

The best and the easiest part comes in the end when the post is all set to be republished. All that needs to be done is to open the site’s CMS. The old post has to be deleted and replaced with the new post. There is no need to change the URL, only the title and publishing date needs to be updated so that it shows the new content and the work is done.

Another action can be taken to speed up the whole process.

By requesting reindexing, Google will reindex the post quicker than it would have if it would not have been requested.

Reusing old posts is a very clever move. It helps increase the ranking on websites and the hard work of the content creator also does not go to waste.

The motive to republish posts should not always be to achieve higher search traffic. It is crucial for a content creator to refresh their posts every now and then to keep them relevant and updated.

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SEO Best Practices

SEO Best Practices

SEO is essential for any business owner, whether you are a blogger, have an online company or even a brick and store. There are many tips out there on the internet that give SEO tips that either don’t apply to everyone or simply aren’t fundamental. Let’s talk about the best practices which are necessary if you want to advance your SEO and get a top ranking in the Google SERPs.

IMPROVE YOUR PAGING LOADING SPEED

Loading speed has been an essential part of SEO since 2010. Google has emphasized the importance of a page’s loading speed on its ranking in the search results. Thus it is crucial that you improve your site’s speed. Google has a tool called “Google’s page speed insight,” which can perform a scan of your website and give you an accurate idea of how fast or slow your site loads. Alternatively, you can also opt for “Google search console” that not only checks individual pages but can also give you a full analysis of your site’s speed, pointing out all the factors negatively impacting it. Some of the speed issues can be easy to solve, while others may require professional help.

Many factors can affect the speed of a site. Some of the factors include:

  • The site’s code
  • Server location
  • Images

Among these, there are many other factors as well that can slow down a site. However, there are four main things that you can do to keep the site’s speed relatively optimum:

  • Compress images

Images load relatively slowly; the larger the size of the image, the slower it loads. Thus, your page also loads much slower. To get around that, compress the images of your site before uploading them. This will make the images load quicker, and the page will follow suit.

  • Lazy loading

Lazy loading is when your site waits to load additional data on a page until it is required. This saves the site loading up content that might not be needed. This can greatly speed up the page as a large chunk of data is not loaded along with the page.

  • Clean/non-bulky theme

Extra clutter and bulk with the theme can also make the site seem clunky. A good way to optimize is to have an efficient and clean theme that doesn’t take up extra room and emphasizes your content.

 

KEEP THE URL CONCISE

A great practice that all site owners should follow is to keep their URL short and simple. Firstly, Google themselves stated that a long URL tends to intimate the reader. This is why your long title tag should also not be the same as your URL. Not only can it be annoying for the user, but it also becomes much more difficult to read.

Instead, you should go for a shorter URL that can be easily read. Don’t forget to leave out any important information in your URL, though. You want to make it as clear as possible without being overly wordy.

OPTIMIZE IMAGES

While compressing your image to make the file size small is important, people often forget to optimize the images. Optimizing images can help bring in a lot of traffic to your page and eventually make you rank higher on search engines. It also gives you the opportunity to rank your images. There are two ways to optimize your images for search engines:

  • Adding alt tags
    Alt tags not only allow you to rank your content, it even allows you to add your keyword and rank for that. It is the alternative text for an image when the image doesn’t load, due to a network issue or lazy loading. It allows users to get the context of the image without the image loading. Alt-text is also quite beneficial when page readers are used; they allow images to be described. Overall, alt tags improve the user experience and help you rank better.

     

  • Descriptive file names
    Descriptive file names are the easiest part. It is almost impossible for google web crawlers to understand the image’s content if it is named with some numbers. Instead, you should make your image file name, a description of what the file contains. This way, Google can understand the image better.

TARGET LESS COMPETITIVE KEYWORDS

Sure, the appeal of choosing a popular keyword and raking in all the traffic from it sounds great. In reality, however, the chances of ranking in the top spots for those highly competitive keywords are quite slim. The best approach would be to try and rank for keywords that might have a little less competition and rank in the top 3. It is much easier to do that since there is less competition and doesn’t require many authoritative backlinks. While these less competitive keywords won’t have a large enough search volume as the popular keywords, it will still give a higher chance of ranking first.

USE HTTPS TO SECURE YOUR SITE

In 2014 Google announced a ranking factor that stated that it would favour secure sites. So if your webpage was secured, you would be ranked higher than those that are not. This means that your website must be safe to use. You can check this by checking for the lock sign as the beginning of your URL. If there is a lock present, that means your site is HTTP protected. If not, you should install an SSL certificate to get the security feature.

Many host sites offer this security feature built-in as a part of their package, but even if they don’t, you can get this quite easily. The best part? You only have to secure your website once; after that, all your pages added in the future will automatically be updated.

These are just a few of the SEO tips that are an absolute necessity to make the website grow by getting organic traffic through search engines. While these are some of the ways you can improve your ranking, these may not always be enough. You will also need high-quality content along with various other techniques to make sure you maintain that ranking so your page can continue to grow.

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How to do an SEO competitor analysis

How to do an SEO competitor analysis

If you are just starting out in SEO or are simply tired of losing traffic onto your site, you should consider an SEO competitor analysis. There is a lot of useful information you can gain from your competitors. They can help you improve your SEO strategy by providing tips as well as insights about the content. So how do we conduct an SEO analysis on our competitor sites, and what information do we search for?

WHO ARE YOUR COMPETITORS?

Before you can begin your analysis, you first need to figure out who your competitors are. There are two ways you can go about finding your competitor websites, manually or by using a tool.

Going about the manual way is quite simple; all you have to do is type your primary keywords into the search bar and look at the results. The top-ranked pages will give you an idea of who your competitors are. If you want to be extremely thorough, you can repeat this process for a couple of keywords and get the most common sites. These will be your competitors.

This process can be sped up by using a keyword explorer tool. You can find some great ones from Google, Moz and Ahrefs. Here you will do the same process of searching your keyword and finding the top-ranked pages. One benefit of using a tool is that you can select up to three domains and search them for similar keywords between your sites. So you can get a more in-depth analysis of what keywords you and the other sites are competing for.

 

IMPORTANCE OF PERFORMING AN SEO COMPETITOR ANALYSIS

There are many advantages to get by performing a competitor analysis. Some of the main ones are:

  • You learn what is working and what isn’t in your industry. Many of these top-ranking companies have been in the business for a long time. Thus they have established what type of content attracts the most traffic.
  • Another thing you can get from the competitors is to find their weaknesses or things that they aren’t ranking on and use that to your advantage.
  • Not just their weakness, but you can also learn from their strengths and recreate them so you can benefit.
  • You can also understand what SEO tasks need to be of top priority so you can enhance your SEO strategy and rank higher because of it.

ANALYZE COMPETITOR DATA

After we have our competitors established, we need to delve into their SEO metrics further. It is best to keep an Excel spreadsheet with you to keep track of all the data you can refer back to anytime. You can conduct your analysis through any tool that allows for batch analysis. Ahrefs has one that works extremely well too. In the tool, you will add multiple competitor domains and click analysis to get the metrics. Now there are a couple of metrics we will focus on here:

  • Domain rating

The domain rating score tells you how strong the backlink profile of a page is. The higher the rating, the better it is. You have to check the domain rating in comparison to your own site; if the difference is too large, it can be difficult to compete with them.

  • Number of referring domains

This measures the quantity of the links. The higher the number, the more links they have. This also includes the low-quality links, so you have to combine it with the domain rating to get an accurate result.

  • Estimated organic traffic

This is pretty simple to understand. The higher the organic traffic number is, the better they are doing in organic search. You have to look at the high traffic pages and apply those strategies to your pages.

  • The number of keywords ranked.

This determines the number of keywords they are ranking for. This can give you an idea of the keywords you can use for your own content.

 

FIND BROKEN LINKS

Backlinks are a great way to boost your rankings in the search result pages. What’s even better is when you can find broken links on competitor pages. Here you will need a tool like Google search console or any other backlinks reporter tool. By entering your competitor links, you can find the broken or removed pages that they are still linking too. This is pretty easy to find, as the broken pages will give a 404 error.

After taking out five links from your competition data, you need to determine what content they were linked too. That way, you can publish similar content and then persuade all the sites that link to that page to link to yours instead. This will enrich your backlink profile and increase your authority.

FIND CONTENT GAPS

The content gap concerns the keywords that your competitors may be ranking for, but you might have missed. All you need for this is a content gap tool; there are great ones available by SEMrush and Ahrefs, which allow you to find content gaps from multiple domains.

All you have to do is select your domain and find the keywords all of them are ranking for. You can then consider those keywords and find some new keywords that you may not have thought of. You should also note to select the keywords that are ranking in high spots in the SERPs. Ensure you don’t select an under-performing keyword as it will not generate enough traffic for you.

TARGET THE MOST POPULAR PAGES

Now that we have looked through the nitty-gritty, let’s come back to the competitor sites’ popular page. Firstly, you will have to go to your site explorer tool and select the popular pages option for your competitor site. You should note the pages bringing in the most traffic, look at the keywords they are focusing on, and what the content looks like.

Then come up with similar content but use a long-tail keyword for their keyword to gain some traffic that way. Since you know it is a popular page, that means many people are asking a variation of that query. Thus, it is guaranteed to bring you some traffic.

All these tips are just a few ways you can learn from your competitors. With more advanced tools, you can dig in further to find the best way to learn from your competitors’ data. Since SEO is vast, there much even the best don’t know of. So it’s ideal to keep researching to find what works for your site.

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Content Pruning

Content Pruning

Content Pruning is when you remove and update content that overburdens the website. This process hinders performance. By applying content pruning, the overall health of the website is increased.

Just as you prune a tree in which you remove all the dead leaves and branches so that the tree could grow in a healthy environment and its energy goes to the right parts.

WHAT TYPE OF CONTENT IS WEIGHTLESS?

The answer to this question is that the content that has lost its worth and is useless is known as weightless or dead weight. For instance, pages with outdated information are considered as useless information. Some other examples are the pages that are not getting any audience or pages with content repeatedly shared. All this needs to be pruned so that the audience gets to see proper content.

 

HOW OFTEN SHOULD CONTENT BE PRUNED?

Content pruning is a never-ending process. Your content could require pruning at any given moment and doesn’t have a specific time.

The content needs to be updated weekly or monthly depending on the content that is being written. So while doing this, pruning can also be applied to maintain the right state of the content.

HOW IS CONTENT PRUNING DONE?

Firstly the content is overviewed, then audited and lastly it is pruned. In simple words, the low-quality content and pages are removed. The content which is underperforming also needs to be changed. Removing isn’t the only operation that can be performed on useless data. There are other ways to do it as well.

FIRST STEP

The first step is in which the content is overviewed. This step is also known as a content inventory. During this step, a complete list of all of the content is created. This can be done using a variety of tools from Google. Ensure that it includes all PDF files, pictures and videos. Enhance the list by using the right tools and filter out all the repetitive areas. In the end, an overview of the content will be displayed consisting of URLs. For each statement, set the goals, audience and search queries that need to be achieved through it.

SECOND STEP

The second step is known as auditing the content. It is a process of evaluating the content elements and calculating how well they are performing. From the first step, the content inventory list is taken and the general performance is checked on it. The general performance is how many visits and conversions have been made from it in the past year. Moving on from this step, more operations are performed to audit the content. This includes checking performance, the number of internal links and external domains linked. It is an easy task to do this which can be done using ContentKing or Ahrefs etc.

Furthermore, social performance is also inspected. Here shares, conversions and traffic of the pages are checked from the past year. This can be found using tools like BuzzSumo and the web analytics tool.

Content auditing also consists of examining if the content contains outdated information. This can be done using various tools such as smart search queries and for the URLs, Screaming Frog can be of great help.

THIRD STEP: DECIDING UPON YOUR CONTENT’S FATE

After computing and calculating the content, mark all the content in the spreadsheet. Mention all the that isn’t getting enough visits or organic traffic. Also, mark the content that consists of very few internal and external links. Content has low performance in social media and contains thin content that should also be marked in these lists. Thin content is defined as dispensable content. This also consists of duplicate and automatically generated content.

Content that has been outdated also needs to be removed.

Before setting out tools to prune the content, remember that there are other ways for removal. Improving the content, or making it non-indexable are 2 tools you can use to optimize content.

CANNIBALIZING CONTENT

Cannibalizing content means that the blogs and articles present on your website that can be ranked from the same search query are optimized in such a way that they can be ranked from similar search queries. In this way, it cancels out each other’s chances to show up in Google Search. To find this, look for pages having unique titles, headings and descriptions.

CUTTING, EDITING, AND MOVING THE CONTENT

Removing the content isn’t the only option. It can be cropped, edited and can be moved into the frequently asked questions section for further assistance of the reader.

Content can be combined to make it around one topic making a strong and valid point rather than just creating clutter with the weaker points.

If the content is old but still somehow useful, just ensure that it is properly mentioned or some disclaimer is included that the information mentioned below is outdated.

A NOTE ON REMOVING CONTENT

Always be careful that by removing the low-level content, organic traffic can still occur. Organic traffic is the opposite of paid traffic. In this kind of traffic, users visit the websites as a result of searching it.

As with the rejected links, be mindful to not delete the links all at once. Try doing it in stages by paying attention to the worst-performing content. Take some time to analyze and then continue pruning.

FINAL VERDICT

Just as the pruning of a tree is vital for its growth, the same is the case with the website. Dead leaves and branches need to be removed in order for the tree to grow and fulfill its requirements.

Pruning the website also allows the website to grow in terms of traffic and ranking. Content maintenance is important because if not done, it will hinder the website from ranking in Google Search. Along with that, there are many other cons of not pruning as well.

Hence, keep pruning your website properly to receive benefits from it.

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