Debunking 10 SEO Myths
Just like every other industry, SEO has various myths that leave people confused. These myths harm their time, cash, and work quality. So today, let’s take a look at 10 SEO myths and debunk them once and for all.
SEO, A ONE-TIME THING, OR AN ON-GOING PROCESS?
SEO requires time and commitment, on the surface, it sounds like very repetitive advice, but it’s true if time is not given to a website, in most cases its traffic can start to decline rapidly. This means when neglected, things can take a turn for the worse, fast.
Various factors can lead to a decline in traffic:
- The content starts to get old and irrelevant.
- Loss of backlinks.
- Competitors get ahead of the website because they are putting in extra time to work on their SEO.
IS SEO DYING?
In this fast-paced market every other day there is a rumour that SEO is dying. This is a false statement.
SEO is constantly evolving which means that certain old tactics are dying as new tactics make their way into the SEO market.
The truth is that as long as people are using search engines, there is no way that SEO could die.
DUPLICATE CONTENT WILL RESULT IN PENALIZATION.
Duplicate content can be two links on two different websites taking us to the same blog.
Although there is no penalization for duplicate content, it should still be fixed because it can lead to other complications such as:
- Unpleasant URLs in the search result.
- Squandered crawl budget.
- Syndicated content outweighing our content.
- Diluted backlinks.
Crawl with Ahrefs’ Site Audit can be used to clear some concerns about duplicate content on any website.
DO SOCIAL SIGNALS ASSIST RANKINGS?
An increase in social signals is a positive Indicator for any content creator. When their page gets a good amount of likes and shares, it indicates that their work is genuine and entertaining.
People have mixed reviews when It comes to the Correlation between social signals and rankings. Many researchers like John Mueller from Google say that rankings are not directly affected by social signals.
They have come to this conclusion after noticing how easy it is to exploit social signals.
Whereas, other researchers suggest that social signals do have a positive impact on content because:
- Top rankings pages get more traffic and shares.
- As shares increase the site starts getting more backlinks and exposure.
KEYWORD RESEARCH NOT IMPORTANT ANYMORE
A popular question people ask is what is the point of optimizing for a single keyword when they are likely to get traffic from hundreds of them?
This thought process is wrong because people fail to understand that keywords altogether are connected to its topics search traffic capability.
Keyword research helps ensure that the most effective method of searching for a topic is being used and it helps in finding the most important information about a topic.
DOES PAGERANK NOT MATTER ANYMORE?
PageRank helps us study the quality and quantity of the backlinks of a page and assists in figuring out its value.
Even though google discontinued public PageRank scores in 2016, In the year 2018 they confirmed that PageRank is still a crucial Ranking factor. Thus it is still very important to get top-notch links to all webpages.
PPC WON'T ASSIST YOU IN ACHIEVING A HIGHER RANKING.
People think that just because they are paying Google for ads, Google is going to rank them higher. The truth is that this idea is false.
BUT, PPC can help indirectly in achieving higher rankings. Believe it or not, PPC ads help attract backlinks.
By investing in Google Ads the results can be shocking because as a result of PPC people are able to get backlinks from new websites.
ARE LONG-TAIL KEYWORDS EASIER TO RANK FOR?
A common misunderstanding is that people think that long-tail keywords consist of a lot of words which is not always true as they refer to queries with low search volume. Which means that its word count doesn’t matter at all.
It is not an easy task to rank for long tails as mostly google ranks the same results as it would for the main keyword so the idea that long tails are easier to rank for is not entirely true.
But, one type of long-tail keyword called topical long tails is much easier to rank.
DOES GOOGLE ONLY RANK FRESH CONTENT?
Content creators often tend to republish content without facing any kind of issue which makes people wonder why so many efforts are put into keeping content fresh.
The answer to this is that Freshness is more important for some queries than the others, at the end of the day it all comes down to whether the freshness of the content has any effect on the content quality or not. A great example of understanding this is that freshness would not matter for a query like “how to tie shoelaces” but it will matter for a query like “How is the weather today”.
SEO IS ALL ABOUT RANKINGS
People assume that the number one result can achieve the most traffic which makes them desire to be on the number one ranking. But, our recent study on 100000 search queries proved that the top-ranking pages achieve 49% of the most searched traffic.
The reason behind this is that most of the pages get traffic from various keywords.
This shows how more focus should be put on traffic rather than obsessing over achieving first-place rankings.
Some tips to do that are:
- Start giving more in-depth information on every topic.
- Start building more backlinks.
The list of myths about SEO is never-ending but these 10 myths that were debunked today are the most common myths that people come across on a day to day basis, So it was time someone debunked them once and for all.