Can Search Engines Crawl And Index JavaScript?

Can Search Engines Crawl And Index JavaScript?

5 Important Questions To Ask

Web Design & SEO Company

When you begin the process of searching for a reliable web design or SEO company, don’t make the common mistake of failing to ask the right questions. You need to interview your potential web designer to determine if they are a good fit. It’s important to make sure you are partnering with the best professional who will help you achieve your brand goals. We’ll take a look at 5 critical questions that you need to ask a web design agency before you hire them.


In many cases, Google has appeared to be the only search engine that tries to index JavaScript pages. The rest, which include Bing, Yahoo, Yandex and DuckDuckGo, do not index JavaScript at all. Hence, if content is not in HTML, these search engines won’t see it and it will possibly never rank. Therefore, as an SEO expert, don’t just cover crawling and indexing issues on Google. If you intend to rank on other search engines as well, make sure the problem is resolved beyond Google.

Yahoo and Bing

On Yahoo and Bing, there’s a high chance that your JavaScript content will not be indexed and crawled. These two search engines do not invest heavily in resolving crawling and indexing issues as much as Google. This is mainly because of the high cost of crawling and indexing the web. Google on the other hand, is able to invest millions of dollars in adjusting their algorithms to ensure they are able to index and crawl all kinds of content. This is because they don’t have to worry about their ROI. Bing has a small percentage of the search market compared to Google. However, Yahoo is growing over the last few years and it is likely to improve its algorithms to take into account crawling and indexing issues on JavaScript frameworks.

One surprising bit is that, a search engine that covers less than 1% of the search market, is able to index and crawl JavaScript. How is it that a small search engine was able to invest in indexing and crawling of JavaScript? It could be due to the recent speculations that the search engine has some relationship with Google. Though unconfirmed, Ask is using a similar crawling and indexing technology as Google.

If your searchers are primarily on Google, it could be that you don’t really care about the other smaller search engines. However, don’t focus too much on JavaScript frameworks on your web pages expecting that Google will still crawl and index them. Remember that JavaScript crawling and indexing is still in its early stages. Therefore, you should not compromise your rankings by relying too much on JavaScript. In fact, web pages that have shifted from JavaScript to non-JavaScript reliant pages, have witnessed significant boost in rankings.

Is it too late?

It could be that you’ve already invested in a client-rendered website and you simply can’t go back and start over again. In this case, you can explore different options such as pre-rendering services or server-side rendering. They will help you to navigate the JavaScript crawling and indexing issues until you can come up with better solutions to present your content. Partner with a SEO company that will review all crawling or indexing issues you’re currently experiencing and provide effective solutions.

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A Simple Checklist To Building And Running A WordPress Website

Automotive Dealership SEO Campaign

Building And Running A WordPress Website

Checklist that will ensure all the critical tasks are covered from the launch to maintenance of your website

WordPress is a powerful CMS that comes with multiple features making it easy to build and run a fully functional website. If you are planning on starting a WordPress design project, we’ve gathered a small checklist that will ensure all the critical tasks are covered from the launch to maintenance of your website.

Setting Up Your WordPress Website

The first step is to identify a domain name that’s perfect for your brand. Once you do, check if it’s available and purchase it then get a hosting plan from a reliable service provider that specializes in WordPress hosting. Once you have your domain name and hosting ready, install the latest version of WordPress on your server and you’re good to go.

Getting Started With WordPress Design

Once you’ve set up a new domain and database in your cPanel, the next step is to install a WordPress theme. You can search for multiple themes online that suit your brand. Some themes are free whereas others come at a small cost depending on the features you’re looking for. Once you install a WordPress theme, you can install all the necessary plugins as well to make it easier to tweak the site. Some themes come with dummy content which allows you to see how the page structure appears with no coding.

Optimize Your WordPress Website

As you continue customizing the WordPress theme, take time to create a sitemap and 404 page. Design a 404 page that is interactive and allows your web users to navigate your website easily. The sitemap simply helps in SEO Toronto. Don’t forget to add a tracking code on your website which allows you to measure important metrics on Google Analytics. You may also consider adding a SEO plugin that will make it easy for you to optimize each page on your website.

Other important tasks you probably don’t want to leave out include:

– Adding admin users

– Changing the favicon

– Adding alt tags to all your website images

– Installing a plugin to combat spam such as Akismet

– Creating a contact form

– Updating your user profile

– Adjusting the time zone settings

– Redirecting the old website URLs to the new URL

– Adding new categories to your blog and getting rid of the “uncategorized” category

Testing And Security

It’s important to ensure your website provides a good user experience on different devices and browsers. Take time to test the website on multiple devices and browsers. You can also install a WordPress security plugin like iThemes Security. Use strong passwords for all users and make sure all your themes and plugins are up to date. You can also hire a SEO company that will help you to achieve better rankings and maintain well-optimized WordPress pages.

Backup Your WordPress Website

First, install a WordPress backup plugin that will ensure you backup your database and files. You can also run a manual backup and download the zip file in your computer. You can store the WordPress backups safely in a remote storage. Make sure there’s an automatic WordPress backup schedule so that you don’t miss out on data if the unfortunate happens.

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10 Proven SEO Techniques For 2018

10 Proven SEO Techniques For 2018

SEO Techniques

Significantly improve your search rankings

With search engine algorithms being updated every minute, it can be hard for an SEO company to know which techniques still stand the test of time. Tactics that could have given your web pages that front page result in 2017 may no longer be effective today. In fact, some can even harm your website rankings. That’s why it’s important to stay ahead and research on current SEO tactics that work. We’ve narrowed down 10 important SEO hacks that can significantly improve your search rankings.

Foster Engagement On Your Website

If your pages have stronger user engagement, Google is likely to reward you with a higher ranking. This is because search engines assume that when users spend more time on a page, it’s likely to have useful information.

Create In-Depth Content

If you have existing pages that are ranking well, focus on expanding the content. You can add updated information or extra content to make it rank for more terms. Look for pages that are already ranking and create additional content to make them appear front page for more terms.

Develop Optimized YouTube Videos

With optimized YouTube videos, you’ll get traffic from the video publishing platform as well as directly on Google. Optimize video titles and descriptions so that they appear on search.

Fast Loading Web Pages

It’s now important more than ever to focus on your site speed. Research has shown that sites that do not load within the first 3 seconds are abandoned by web users often. Use tools that will help you to improve site speed.

Topics Are More Important Than Keywords

Think about content that will foster engagement. Focus on the topics instead of the keywords. First, create content that is ideal for your target audience and then organize it into different themes to target each type of reader. You can still research on relevant keywords but make sure you use them sparingly.

Build Quality Backlinks

Backlinks are very critical in ranking any website. Without backlinks there’s a very low chance that your website will rank well. What has changed over the years is the way you build your backlinks. Low quality links such as blog comments that are spammed or paid links will have no effect and could eventually harm your site.

Reporting And Analytics

In order to know whether your marketing strategies are effective or not, you must dedicate sometime for reporting and analytics. Go through the Analytics platform to understand your customers better and know what kind of pages are performing best/poorly then make necessary adjustments.

Deal With Technical Issues

Take time to deal with technical issues such as semantic markups, 404 errors and try to switch to HTTPS. Ideally, technical optimization helps you to have a solid website even before you begin creating any content.

Local SEO Is Not Dead

If you have an actual store/physical shop or establishment, you must ensure that your business is listed and you’ve done proper local SEO Toronto. Local SEO is what makes your business to rank highly for geographical searches. Go through your listings and correct issues or update information and ask your customers to review.

Guest Posting

Guest blogging is still very effective so long as you create quality content that is original and not repetitive. Offer to write a post for a popular blog or request a renowned blogger to write a post for your website. Don’t be tempted to pay for links. Remember that it’s the quality that matters rather than the quantity.

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3 Practical Ways To Improve Your Domain Authority

3 Practical Ways To Improve Your Domain Authority

Improve Your Domain Authority

High Domain Authority

Having a high Domain Authority (DA) is important if you want to rank high in SERPs. Factors such as the age of your website, number and quality of inbound and outbound links, will determine your website’s DA. You may not be able to get a great domain name for your business. Your SEO company can help you improve rankings regardless of the domain name you choose.

We all know that with a good domain name, you can easily acquire top rankings for relevant searches. But good domain names come with a hefty price which makes it harder for smaller business to acquire them. There’s no reason to panic though because we’ll show you how to improve your DA, and possibly traffic in a practical and cost-effective way.

Address All Technical Challenges

Technical issues can make your website’s DA suffer. First things first, make sure your site has:

– No broken links

– A relevant sitemap

– Well optimized robots.txt file

– Fast loading pages

– Proper structure with meta tags, alt tags and keywords properly used

If you don’t work on the issues such as the ones mentioned above, you’ll be wasting time on SEO techniques because search engines will never give you a good place in SERPs without fixing them. Avoid keyword stuffing, make sure the site has a good URL structure and breadcrumbs.

Create Linkable Content

Next, you need to start creating content that depicts you as a reliable and credible source. One way to do this is to link your blogs or articles/infographics with other pieces of content elsewhere on your website. Make sure you link your blogs to other relevant content on your website because by doing this you keep visitors on your web pages for longer. You also get adequate link traffic that significantly boosts your Domain Authority.

In order to create content that has relevant inbound links, come up with a content strategy that focuses on articles or blogs that are somewhat related. For instance, if you start with a basic blog that doesn’t explain certain aspects in detail, follow up later with a more detailed content that links back to the previous blog. This helps to provide visitors with more comprehensive information and keeps them on your site for longer.

Get Rid Of Poor Quality Backlinks

It’s time to perform a detailed review of your backlinks. Do you have any broken or irrelevant links? You’ll never know unless you check. We actually recommend checking your backlink profile regularly in order to be on the lookout for negative SEO Toronto. Some people could be linking back to you in order to obtain higher rankings if your DA is high.

However, this only ends up undermining your site’s authority. You could also have backlinks that are dead or irrelevant. Whether it’s as a result of moving to a new domain or migrating certain web pages, dead or broken links must be fixed fast. By removing the broken or dead links not only do you stand to improve your Domain Authority but also give users a great experience on your web pages. Remember that poor quality backlinks can put you at risk of a penalty from Google.

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SEO For Mobile Becoming Increasingly Important For Toronto Businesses

SEO For Mobile Becoming Increasingly Important For Toronto Businesses

Mobile Search Optimization

Ranks High For Mobile Search

How well are your web pages optimized for mobile search? Research shows that the number of mobile search in various search engines is growing by the day. As mobile devices become very versatile, more and more people prefer using them to browse the internet, make purchases and get entertained in different platforms. Let’s look at how you can ensure your Toronto business ranks high for mobile search.

Mobile Search Is Increasingly Growing

Delivering a good experience on mobile will ensure that you generate leads and ultimately conversions. This is because when users can easily navigate through your website using their mobile devices, they are more likely to complete purchases, signups or even look for your business details in order to contact you in future. However, if the web pages are not mobile-optimized, you risk losing lots of web users who prefer to use their mobile devices to browse online. This is because once they click on your landing page, it doesn’t appear correctly on the device they are using. Sometimes the pages take too long to load and the user simply clicks away. You need to ensure that you capture the attention of mobile users by ranking high on mobile search and optimizing all landing pages to suit different devices.

Mobile Friendly Websites Rank Better On Search

Search engines give pages that are mobile-optimized, more prominence on search results. This is because businesses that invest in mobile friendly websites have taken a huge step to enhance user experience. Since search engines place special priority on giving users a great experience, your website will rank better if it is optimized for mobile devices. What’s even better is that it’s easy to get your website mobile ready. This is especially straightforward if you are using a CMS like WordPress. You can find a theme that is designed to work on mobile devices and across different platforms.

The Growth Of Accelerated Mobile Pages

Today, webmasters are pushing for accelerated mobile pages. This kind of pages allow websites to load faster in mobile devices. The reason for improving the speed of the web on mobile using this new technology is to ensure no user clicks away due to poor XP. Todays’ users are obsessed over mobile speed. No one has the time or patience to wait for a page to load for a minute. AMP framework is a push to enhance mobile load sped and make sure sites rank high on search engines.

Mobile friendliness is now considered one of the top-ranking factors by search engines like Google. When you invest in a mobile friendly website, not only will you be improving the experience of users on your web pages but also increasing the likelihood of content ranking better on search. As more people continue to use their mobile devices to browse the internet, efforts are now being placed on providing a good user experience across multiple devices. Don’t sit back and let your website be negatively impacted by pages that are not mobile-optimized.

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WordPress SEO Mistakes That People Make When Starting Out

WordPress SEO Mistakes That People Make When Starting Out

WordPress SEO Mistakes

Designing Websites Using WordPress

More than a quarter of websites today are powered by WordPress. WordPress is not only an SEO friendly platform but also easy to use and customize compared to other CMSs. What most people don’t get when it comes to WordPress is that small mistakes can lead to major ranking issues. We’ll cover some mistakes beginners usually make when designing their websites using WordPress.

Failing To Change The Time Zone Settings

Before your WordPress website goes live, make sure you set the time zone under the settings>General section. If you fail to set the time zone and you schedule posts to be published at a specific time, you may find they haven’t been published as expected due to different time zone settings. This simple step is important to help you publish content in a timely manner.

Failing To Create And Submit A Sitemap

An XML sitemap is critical to ranking top on Google search. Having a sitemap is important as it helps to tell search engines what content is on your website to make indexing and crawling of web pages fast and easy. You can use the Yoast SEO plugin to create a sitemap and always make sure it is enabled once created.

Failing To Set Permalink Settings To Post Name

To help in ensuring that every content you post on your WordPress website is SEO friendly, you need to ensure that the permalink settings are configured to the Post Name. This ensures that whenever you upload content on a page, the link will include some of the keywords that are in the post. This helps search engines to better understand your content and rank it higher on popular search terms.

Not Linking Your Logo To The Homepage

This is one of the easiest things to do yet so many people forget it. Make sure the logo, that is usually at the top right corner on your website is linked to the homepage. If you have the name of your website or its logo on the footer, make sure you also link it to your homepage. This not only helps people to easily navigate through your site but could also have some search engine benefits by boosting your internal linking strategy.

Failing To Publish Content On Your Website Regularly

Once you finish customizing your WordPress website, you need to start updating it with fresh and unique content. Take time to come up with content that is engaging to users. When search engines like Google crawl your site and find new content, they will be coming back often to crawl and index the pages. However, if your site is static and doesn’t have any new pages or content published regularly, search engines will crawl less often and this will have a negative impact on your rankings.

There are other aspects of your WordPress website design that you need to pay attention to such as minimizing 400 or 500 error pages by making sure there are no broken links. Use a tool such as Broken Link Checker online to keep track of links that are broken and fix them immediately.

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Why You Should Conduct Regular SEO Audits

Why You Should Conduct Regular SEO Audits

Conducting SEO Audits

Keep Track Of Your Website Performance

After implementing several SEO strategies, it is important to perform regular audits. An SEO audit allows you to keep track of your website performance and ensure you maintain high organic rankings as well as a strong online presence. Below are good reasons to conduct regular SEO audits.

To Keep Up With Search Engine Algorithm Updates

Search engine algorithms keep on changing to ensure they display the right information to users. It is important to perform an audit and make changes to your SEO strategy in order to be favored by search engines based on their current ranking factors. For instance, the days when search engines considered keyword tags in descriptions and titles are long gone. Nowadays, keyword stuffing will do more harm than good for your web pages.

To Update Your Content

By performing an SEO audit, you are able to ensure that your web pages have up to date content. You may even consider adding more information to some of your blog posts to make them rank better by featuring more keywords and providing relevant information to readers. Furthermore, search engines favor websites with up to date content.

To Keep Up With Competition

You’ll be left behind by your competition online unless you keep up with the latest SEO strategies. An audit helps you to review your previous techniques, know what is working for or against you and strategize in order to remain ahead of your competition. For instance, if you are ranking for certain keywords that are giving you high bounce rates and no conversions, it could be worthwhile to check out the keywords that your competitors’ pages are ranking for and creating content to target similar users. As you take measures to remain ahead of the competition, it is important to know what’s working for you and leverage your online presence based on this.

Review On-Page SEO Tactics

How good is your on-page SEO? You’ll never know unless you perform an SEO audit and determine which web pages need an improvement in ranking. Perhaps your website need to have a better navigation or the font size is working against you. It could be that you need to invest in a more responsive design to boost user experience and ultimately conversions. An audit is necessary to uncover issues in your on-page SEO that could be bogging down the performance of your website.

Get Rid Of Common Red Flags

Last but not least, an SEO audit gives you the opportunity to take note of red flags that could have a negative impact on your website rankings. For instance, if your bounce rate is growing high by the day, it’s time to review all your landing pages and ensure you are sending the relevant users to each of them. If you have noticed a drop in the time users spend on certain pages, go through the content and ensure it is engaging and interesting to readers. All these changes will only be done when you perform an audit and realize that somethings are not working for you right.

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Using Pinterest For SEO And Your Business In Toronto

Using Pinterest For SEO And Your Business In Toronto

Tips For Optimizing Your Written Content For SEO

Generating Leads And Boost Traffic

Webmasters use Pinterest as a social media channel to generate leads and boost traffic. Pinterest is one of the best platforms for storytelling. Pinners are looking for new ideas on almost every subject matter you can think of. Let’s look at ways to use Pinterest to boost your website rankings and generate more leads.

Proper Set Up Is Key

You need to create a business account as opposed to a personal account on Pinterest. Doing this will allow you to access the different tools such as analytics that you can use to measure your performance on Pinterest. Also make sure you select an SEO friendly username and optimize your profile to reflect your brand. This includes writing a good description of your business in the ‘about you’ section and adding relevant keywords. Make sure you set up at least one board. You can add other Pinterest boards later as you upload more pictures.

Organize And Optimize Pinterest Boards

Your Pinterest boards can help you to get more visibility and attract the right kind of audience. Think about the category of products you have in your business when creating boards and the type of interaction your consumer would want when they visit your business. Don’t forget to include popular keywords when naming your Pinterest boards.

Upload High Quality Pins

The pins you upload on your Pinterest page should have the right proportions, colors and provide users with relevant information. Research shows that pins with dominant colors are more likely to be re-pinned. When uploading pins, don’t just try and push advertising messages. Consider using tutorials and step by step guides to generate pins for your Pinterest page.

Use Proper Descriptions

When uploading a pin, you need to add a description that is optimized. Feel free to add details in the description as this will help other Pinterest users to locate the image when searching for something that your business offers. On the description of each image, write how the product will benefit them, how it can be used or an interesting fact about it. Something that is both SEO friendly and engaging will perform better on Pinterest.

Generate Engagement

Pinterest can also help you to drive traffic to your website. Make sure you add links to every image you upload. This will ensure that when someone clicks on the image, it directs them back to your website. Also, ensure that you have linked your Pinterest account on all your other social media accounts. Not only will this help to increase awareness but also increase the number of followers you have on Pinterest.

Share links to your Pinterest pins on different platforms. You can also invite different Pinterest influencers to collaborate with your brand and help you grow your following. Pin frequently and follow relevant boards. This will help you to maintain an active audience and build a network that is related to your product or service. Most importantly, use analytics on Pinterest to measure your performance.

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The Four Most Important Ranking Factors For SEO In Toronto

The Four Most Important Ranking Factors For SEO In Toronto

Important Ranking Factors For SEO

Maximizing SEO Efforts

What webmasters used 5 years ago to rank websites top on popular search engines has significantly changed. To better maximize your SEO efforts, you need to ensure that you are on top of the changes in ranking factors used by search engines. Let’s look at 4 top ranking factors that you need to focus on in order to get your web pages on top of popular SERP.

Quality Content

Relevant content that is written with a natural language is given more prominence by search engines compared to keyword rich content. Long-form content is particularly critical if you want to appear on popular and relevant search terms. When you take time to cover a subject matter in detail, you are likely to respond to more user queries and cover multiple keywords. This is why long-form content usually ranks high.

You also need to understand how to best optimize your content for search engines. Don’t just stuff your web pages and blog posts with keywords. Ensure it’s interesting, unique and helpful to users. Add call to actions in the content to maintain a reasonable bounce rate and keep users on the page for longer. If you have thin content on your web pages, find it and fix it. You should opt to write about fewer topics but cover them in greater detail.


Backlinks have and will remain an important factor that Google algorithms use to rank websites on search engine result pages. When you have more links, you will get a higher score but only if the links are from credible and relevant sources. Think of who you are linking to and make sure they are all credible sources. When you also take time to create content that is interesting and engaging to your target audience, more people will want to link to you and this ultimately helps to boost your search rankings. High quality backlinks may be hard to obtain but they have a very heavy impact on your rankings.

Mobile-Friendly Websites

In this mobile age, search engines are also placing special emphasis on making sure websites are well optimized for mobile search. If your web pages do not appear well on different mobile devices, you will not receive top rankings even if you’ve invested in other SEO tactics like quality content. The reason behind this is that search engines want to assure users of direct connection to sites that offer the best user experience. Lack of mobile-optimization will harm your rankings and undermine the experience of users on your web pages.

Technical Factors

There are of course other technical factors that are considered by search algorithms when ranking websites. They include whether you’ve used h1 and h2 tags within your content and the anchor text on your links. It is very important to ensure that your anchor text is diverse and relevant. Don’t be quick to publish posts and pages on your website before reviewing the tags and making sure the structure is proper for SEO purposes.

An Increase In Accelerated Mobile Pages (Amps)

We all know that search engines prefer faster loading websites. This is even more critical when it comes to mobile pages. Most web masters will begin using AMP properties in order to boost their site loading speed and improve rankings. Implementing this is easy, simply install an AMP plugin if you use a CMS like WordPress and customize it to suit your needs. With high site load speed, you can help to improve rankings, reduce site bounce rate and average session as well as the click through rate. All these factors have a positive impact on search rankings.

Focus On Attaining Rank 0 On SERP

If you pay attention to changes in Google’s SERP, you may have noticed the Rich Answer Box which is simply a snippet of text that contains a quick answer to the user’s query.

Web masters will now focus on having their website appear on top of the first page result. To do this, they have to ensure that their content is focused on providing the most fulfilling answer to the user. Webmasters will focus on making their websites pop up with rich answers by making more efforts to come up with clear and complete content on any topic. Content will no longer be created to add quantity but more focus will be on making sure it is user-centric.

Significant Growth In Voice Search

Voice search is also expected to grow significantly in 2019. More users are expected to use voice search in making queries on search engines and web masters will ensure their content is well optimized to provide fast answers. Content will be optimized to attract target audiences.

Content Will Remain King

This probably doesn’t come as a surprise since content marketing has played a huge role in rankings since time in memorial. Web masters will continue to take time to develop unique, engaging and well-researched content. Instead of copying content from different platforms, more webmasters will develop strategies to generate creative and original information that inspires their target audience. From informative videos to infographics, 2019 is the year when different kinds of content will be explored to foster engagement and website rankings.

More Cross Channel Marketing

Webmasters will still continue to grow their audiences on different platforms. Some people prefer to spend their time on Facebook, whereas others opt for Twitter or Snapchat. It’s important to ensure your brand gets complete exposure across different platforms. In 2019, more brands will grow their presence across different platforms in order to enhance visibility and better understand their markets in different areas. Focus should not only be on doing proper SEO but also investing in engaging content, an active blog and social media pages.

Encrypted Data

With the data encrypted, it becomes harder for hackers and spying eyes to get to the user as the encryption creates a barrier. The head of liaison between Google’s search team and web designers has also expressed a desire to see this approach taken and adopted by Google. Given Google’s past experiences of tweaking the algorithm to promote certain behavior while discouraging others then this is likely to happen at some point in future as negotiations are currently ongoing. Website security has been an issue strongly advocated by Google with sites containing malicious software getting a dip and more actors taking up website security. It could soon join the over 200 other factors that determine site ranking.

Website security even in the face of data encryption has continued to face challenges. An example is the discovery of the Heartbleed bug an exploit in the Open SSL scheme for data encryption. It affected more than half a million websites leaving them vulnerable for tampering. It is such cases that prompt Google to offer an incentive to web designers and managers to have them proactively secure their sites and looking for loopholes and plug them.

Impact Of Having Websites Switch To SSL

Making the websites to move to SSL will cause some problems on the short run for certain websites. For smaller sites the migration to SSL technology will have no problems. The security certificates for them are not expensive. There is also little configuration to move and many adaptations can seamlessly be added.

The challenge is however on larger websites. There is extensive reconfigurations to be done as well as testing. The other challenge is on cost. SSL certificates for larger websites are very expensive. It is even higher for older sites and most of the big websites presently are the older ones.

The other challenge for sites that have to move to SSL technology is SEO. The migration affects the URL structure which impacts negatively on the ranking. This is because Google ranks sites based on unique URLs.

For sites which aim to beat the algorithm, they will easily try and migrate unless Google has stringent measures of the security of ones site’s. Some sites may suffer in the short run but the end benefit is a more secure world wide web. For sites still coming up, it is much easier implementing the SSL scheme right now. This allows you not only to secure your data and your user but also places your site on a better position for the time when security will be part of Google’s search engine algorithm.

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Relaunching Your Website Without Affecting SEO

Relaunching Your Website Without Affecting SEO

Avoid Losing Your Ranking

Relaunching Your Website

Is it time to have a website makeover? Relaunching your website is an exciting experience. You’ll get a new look and design that best portrays your brand. Changing your website from time to time may be necessary because Google algorithms change and you always need to keep up with the changes. The key to website relaunching is to always ensure you maintain a professional, user friendly and simple design.

You need to be very cautious when re-launching your website to avoid losing your ranking. Remember that search engines have already crawled and indexed your web pages so make sure you don’t lose the authority and rankings you’ve built overtime. Here’s how to ensure a smooth transition when re-launching your website.

Redirect All Pages To New Corresponding URL

Make sure you check all the URLs on your website that drove organic traffic and ensure that they are redirected to the new URLs. This will make sure you do not lose any link equity and traffic. In some cases, you will have to redirect each page manually. It may be a lot of work if you have thousands of pages. You can have a spreadsheet to keep track of all your new and old URLs and make sure they are all correctly moved. The idea is to ensure that you don’t lose link authority by ensuring all old URLs are properly redirected.

“Nonindex” The Web Pages

To ensure that you don’t face any duplicate content issues, make sure you use the meta robots tag. This simply tells search engines to skip certain pages when crawling the new website. Doing this is very simple if you are using a CMS like WordPress. Meta robots tag instructs search engines to skip those pages in their results database.

Move The Website In Phases

Doing this is more likely to help you avoid the possibility of failure when relaunching your website. Consider moving the site in phases. Start with one subdomain then a subcategory and then the subdirectory. As you move each section, give it time for Google to crawl it and see how well that has worked out before you go ahead with the next section.

Have An Updated Sitemap

Most people forget that a new website will need a new sitemap too. You must make sure the new URLs are added to the sitemap. If you have different types of content, consider separate sitemaps for each. This is especially important if the URL of your sitemaps will be changing when you launch the new version of your website.

Connect Your Social Accounts

The relaunched site also needs to get referrals from your social account. Start by visiting all your social media pages and adding links to the relaunched website. This includes links of posts that you have shared on social media in the past. Ensure that your SEO doesn’t get affected when you relaunch the website. Aim to deliver better user experience and maintain your site relevance even as you take steps to improve your branding online.

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