Google’s New Mobile-Friendly Ranking Algorithm Will Affect Search Engine Optimization...
Many brick-and-mortar store owners have difficulty transferring what they know about running a physical store onto the internet. This can result in many issues that can affect your customers and your bottom line.
It’s important to properly integrate your company’s online e-commerce store with your brick-and-mortar location so that you don’t end up running the two without any meaningful connection between them. Not only does this scenario lead to wasted resources, but it also frustrates customers when they don’t get the experience that they want from your brand.
One of the most difficult aspects of running an online store and a physical store can be managing inventory. Many businesses do not take the time to sync in-store inventory with e-commerce sales. Failing to do so can result in incorrect inventory and potential lost sales. It also results in more work for you if you need to manually sync your inventory. By automatically syncing, sales that happen in-store automatically adjust online inventory and vice versa.
Even if you don’t offer a full e-commerce site, it’s important to understand that many, many customers do research online before going into a store to make a purchase. They could be checking for reviews or looking online for additional product information. However, in many cases, customers want to know if a retailer has a particular product in store before they head to a physical location. This process has been called “reverse showrooming.”
If a customer can’t visit your store’s website in order to see if you stock a product, they are likely to go elsewhere rather than spend time travelling to a store only to risk finding that the store doesn’t have what they’re looking for. This is why, at minimum, you should list your store’s inventory online.
Many customers want to shop online, where they can do research more easily, compare prices, etc. but they also want the convenience of being able to pick up a product today, rather than waiting for it to be shipped.
You can differentiate your store from an online-only retailer by offering in-store pick-ups and returns. These services are incredibly valuable for customers and can certainly make your business stand out.
Perhaps unsurprisingly, many owners of brick-and-mortar stores do not spend a great deal of time or effort on online marketing, search engine optimization and other such activities. This tends to be true even when a brick-and-mortar retailer also runs an e-commerce store. Business owners tend to focus more on the physical store, leaving the online business as an afterthought.
This can be a mistake. As mentioned, many customers do research online. In addition, more and more customers want to make purchases online. Even if you have a fully-functional e-commerce store set up, it won’t help your business much unless people who are searching online can find your website.
For this reason, it’s important to spend some time understanding different internet marketing methods and to make a decision as to which ones you would like to pursue. Doing nothing simply isn’t a viable option anymore.
Google’s New Mobile-Friendly Ranking Algorithm Will Affect Search Engine Optimization...
Working With An SEO Company In Toronto For Google News...
Want to Create an Ideal Ecommerce Site? Here is What...
Why To Consider A Live Chat Feature On E-Commerce Site?...
A Guide to the F Pattern Layout for Text-Heavy Websites...
How Can Content Marketing Be Integrated With Local SEO? Local...
How To Turn Your Social Media Followers Into Customers Turn...
PPC vs SEO: Knowing The Differences I Already Do PPC,...
Why We Should Build Links From The Same Website In...
Citation Tracker & Local Directory Listings Citation Tracker Managing Local...
Why You Should Work With An SEO Agency That Ties...
Blog Search Engine Marketing Benefits & Ideas For Local SEO...
Choosing The Best Web Design Company 5 Important Questions To...
Advantages vs Disadvantages Of A Custom E-commerce Website E-commerce Industry...
Social Media Platforms For SEO How Does Social Media Help...
What are some common mistakes when it comes to marketing...
What Are Some Good Google Remarketing Practices? Google Remarketing Practices...
Custom Shopping Cart vs Generic Shopping Cart An Online Store...
E-Commerce Tools For Website Design Types of Tools An Overview...
Choose Us For Website Design Nova Solutions You’ve already made...
The Best SEO Company Does Not Offer Ranking Guarantees Ranking...
Will Online Remarketing Help Increase My Sales? Google Online Remarketing...
Review Management Online Reviews From Customers Business’s Reputation No matter...
Steps To Take To Make Sure Your Website Is Mobile...
10 Proven SEO Techniques For 2018 SEO Techniques Significantly improve...
How To Get Started With Your Toronto SEO Campaign? SEO...
Tips For Improving Website Design In Order To Increase Conversions...
7 Types Of Content That Will Increase Your Business Increase...
Should You Focus On Page Rank Or Domain Authority? Page...
How Do I Increase Clicks With Online Banner Advertising? Online...
What Makes A Good Web Design Company? Professional Design What...
Flat and Minimal Website Design Tips 3-D Websites How to...
Going From Brick-and-Mortar to The Internet E-Commerce Internet E-Commerce Online...
Automotive Dealership SEO Campaign Web Design Mistakes Mistakes made when...
Creating An Effective SEO Strategy Growing Online Presence Time And...
Questions To Ask Before Hiring An Ecommerce Solution Company Ecommerce...
Meet Our Clients: Escape Games | Video Production Working with...
Time Frame For Building A New Website Building Your Website...
What Are Some Tips for Having a Great Online Store...
6 Pay Per Click Advertisement Tips For Startups Pay Per...
Google’s Local 3-Pack Google Local Pack Maintaininh Their Competitive Edge...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.