Should I Be Using Social Media Analytics Tools? Social Media...
How Website Design Impacts on Your Content Marketing Strategy
Pay attention to your website design
A properly designed website gives visitors the right first impression of your brand. When web visitors are turned off by poor web design, it ends up affecting your content marketing. This means that you really have to pay attention to the font, color, styles and elements you incorporate into your website. All these components will determine how effective your digital marketing strategy will turn out to be.
Content marketing involves giving users information that is relevant and helpful without promoting a brand directly in order to spike an interest in your product or service. This can be done in different ways including publishing blog posts, guides and tutorials on your website which provide users with helpful information and answers the most frequently asked questions. Although a how-to blog may not be a direct form of advertisement, an avid follower is likely to purchase products from that website because they have already established a relationship with the brand. This kind of online marketing can open doors to convert and retain clients.
The effectiveness of your online marketing strategy is somewhat tied down to how the content is presented on the web. You may have the best content but if it’s not properly presented, accessible and readable, no one will take notice. Below are a few questions to ask yourself when coming up with an online marketing strategy and developing an effective design to complement it.
Is it accessible?
Making sure the content is accessible is a key consideration. Accessibility is simply making sure the content can be easily found and read online. To achieve this, the page must be easy to navigate. Choose a navigation system that users are familiar with so they don’t have to click through unnecessary content before getting what they’re looking for. Ask your website design company Toronto to develop a straightforward navigation system which will make your content accessible. Features such as drop-down menus can be used to make information easily accessible to the user.
The design of your website can quickly draw in users or turn them away. Therefore, as you plan on coming up with the best content, make sure your site looks the part. Avoid web pages that are unprofessional, visually unappealing or outdated. If the first impression is that your company website looks unprofessional, users may hesitate to consider you as a valuable resource. Focus on a design that is clean and simple if you want to bring out a professional and authoritative vibe.
Readability is a key concern when coming up with an online marketing strategy. There are several factors such as choosing too many different fonts, small font sizes and large chunks of text that make your content difficult to follow through. Stick to a maximum of 3 fonts on your design. Choose one font for all titles and another one for body copy. Choose a font color for text that is contrasting your background to make sure visitors don’t strain to read the content. Make sure the font size is large enough so that no one struggles to read through.
Visuals like images and videos are easy to consume for web visitors. When you incorporate proper graphics in your content, you make it easier for your users to fully comprehend new topics and any new piece of information you’re trying to pass on. Take advantage of visual content to give potential clients an idea of how your product or service can be used. From a design perspective, make sure your website has a suitable layout that works beautifully with visual content.
Should I Be Using Social Media Analytics Tools? Social Media...
SEO Budgeting & Service Providers Online Marketing Budget Сhoose an...
Advantages vs Disadvantages Of A Custom E-commerce Website E-commerce Industry...
How Can I Build My Brand with Internet Marketing? Build...
What Trends In Web Design Are We Seeing In 2015?...
The Relationship Between PPC And SEO Purpose of SEO and...
3 Practical Ways To Improve Your Domain Authority Improve Your...
Which Retargeting Company is the Best? “Best” Retargeting Company What...
A Guide to Boosting Your Website Speed Responsive Web Design...
Do I Need a Professional Website Marketing Company? It’s only...
The Four Most Important Ranking Factors For SEO In Toronto...
What Internet Marketing Services Do I Need for My Company?...
Ways To Make Your Online Shopping Website Design Unique Online...
A Look at Intelligent Web Design Now and in the...
Social Media Platforms For SEO How Does Social Media Help...
Benefits Of Using Web Design Templates Types of Templates You...
Don’t Fall For SEO Canada Firm Rankings – Here Is...
Time Frame For Building A New Website Building Your Website...
Features That Impact Your Adwords Advertising Performance Google AdWords AdWords...
How To Turn Your Social Media Followers Into Customers Turn...
What Are The Best Free WordPress Plugins? Content Management System...
Effective Marketing Strategies Don’t Only Focus On SEO Effective Marketing...
Tips For Improving Website Design In Order To Increase Conversions...
Why To Consider A Live Chat Feature On E-Commerce Site?...
Working With An SEO Company In Toronto For Google News...
SEO During Covid-19 The coronavirus has greatly increased internet usage...
WordPress vs Joomla – Which is Better? Content Management Systems...
Tips For Developing An Effective Icon Design Custom Website Design...
My Competitor’s Traffic Research How Much Traffic My Competitor’s Sites...
Some Benefits Of Outsourcing Web Design Work Business Growth You...
Blog Search Engine Marketing Benefits & Ideas For Local SEO...
Guide To SEO for E-Commerce Websites The Importance of SEO...
Going From Brick-and-Mortar to The Internet E-Commerce Internet E-Commerce Online...
What Makes A Good Web Design Company? Professional Design What...
The Most Important Factors of Visual Hierarchy in Website Design...
Can Search Engines Crawl And Index JavaScript? 5 Important Questions...
How To Find Good Web Designers Working With Web Designers...
Nova Solutions Headquarters
890 A Yonge St Toronto, ON M4W 3P4
Tel: 647 946 9211
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.