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How Website Design Impacts on Your Content Marketing Strategy
Pay attention to your website design
A properly designed website gives visitors the right first impression of your brand. When web visitors are turned off by poor web design, it ends up affecting your content marketing. This means that you really have to pay attention to the font, color, styles and elements you incorporate into your website. All these components will determine how effective your digital marketing strategy will turn out to be.
Content marketing involves giving users information that is relevant and helpful without promoting a brand directly in order to spike an interest in your product or service. This can be done in different ways including publishing blog posts, guides and tutorials on your website which provide users with helpful information and answers the most frequently asked questions. Although a how-to blog may not be a direct form of advertisement, an avid follower is likely to purchase products from that website because they have already established a relationship with the brand. This kind of online marketing can open doors to convert and retain clients.
The effectiveness of your online marketing strategy is somewhat tied down to how the content is presented on the web. You may have the best content but if it’s not properly presented, accessible and readable, no one will take notice. Below are a few questions to ask yourself when coming up with an online marketing strategy and developing an effective design to complement it.
Is it accessible?
Making sure the content is accessible is a key consideration. Accessibility is simply making sure the content can be easily found and read online. To achieve this, the page must be easy to navigate. Choose a navigation system that users are familiar with so they don’t have to click through unnecessary content before getting what they’re looking for. Ask your website design company Toronto to develop a straightforward navigation system which will make your content accessible. Features such as drop-down menus can be used to make information easily accessible to the user.
The design of your website can quickly draw in users or turn them away. Therefore, as you plan on coming up with the best content, make sure your site looks the part. Avoid web pages that are unprofessional, visually unappealing or outdated. If the first impression is that your company website looks unprofessional, users may hesitate to consider you as a valuable resource. Focus on a design that is clean and simple if you want to bring out a professional and authoritative vibe.
Readability is a key concern when coming up with an online marketing strategy. There are several factors such as choosing too many different fonts, small font sizes and large chunks of text that make your content difficult to follow through. Stick to a maximum of 3 fonts on your design. Choose one font for all titles and another one for body copy. Choose a font color for text that is contrasting your background to make sure visitors don’t strain to read the content. Make sure the font size is large enough so that no one struggles to read through.
Visuals like images and videos are easy to consume for web visitors. When you incorporate proper graphics in your content, you make it easier for your users to fully comprehend new topics and any new piece of information you’re trying to pass on. Take advantage of visual content to give potential clients an idea of how your product or service can be used. From a design perspective, make sure your website has a suitable layout that works beautifully with visual content.