Online Lead Generation
On average, websites only convert about 2% of visitors to customers on the first visit.
So even if you have great web traffic, and a well-designed site, chances are that over 95% of your visitors will leave your site without buying.
One of the main reasons for this is that the internet has given consumers so much information at their fingertips and therefore makes it much easier for them to research before they buy. A visitor may visit a site several times before they actually purchase anything.
Online lead generation uses a variety of techniques and tools to collect information from those visitors in order to generate leads that can be used for future sales efforts. Techniques include a newsletter sign up forms, quizzes, social media demographics and free webinars that may add value thereby keeping your brand top of mind. Well-designed newsletters, offers, promotions, and coupons can be the extra incentive for a customer to purchase from you rather than your competitor.
Recently, Canada’s Anti-Spam Legislation (CASL) has imposed some pretty strict rules about sending unsolicited sales emails, so it is critically important that if you are going to engage in online lead generation that you work with a company such as Nova Solutions that understands the law and only uses techniques that are fully compliant.