Local Online Presence
Ways to Improve It
It’s official – Google is the new Yellow Pages. When most people decide to look for a business in their area, they’ll search the type of business that they are looking for along with the name of the city into Google’s search bar. This makes local online marketing very important. So, if you own a plumbing company – chances are your potential customers are on Google right now typing the words “plumber Toronto”. The question is however, is it your business website they see a link to or is it your competitions’? There are many ways that you can improve your local online presence so that your potential customers can find you.
Make sure that you have a website that is optimized for SEO. You site should be optimized not just for your industry specific keywords, but also for the area you serve.
If you are the owner of a local business, you should make sure that you have a Google Places listing. Google Places is a free service and by entering your information into Google Places, it can give you additional coverage on Google when a potential customer searches for your type of business online.
Pay Per Click (PPC) advertising is a great option – especially for businesses that are in a highly competitive industry. With PPC, you bid on the keywords and phrases that are most relevant to you. The best part about this form of advertising is that you only pay for the ad when someone actually clicks through to your website.
Over 75% of people who research companies online are influenced by online customer reviews. In order to know which sites reviews might have reviews about your company, go to Google and search for your industry, your area and then the word “reviews”.
You may see a customer review in Yelp or perhaps a more industry specific site. Visit the site and see if your company is listed there. If it is not, see if there is a way to submit your company information. If there are not reviews for your company perhaps you know of a satisfied customer that would be willing to write a review for you.
While social media may not be the way that most customers find you initially, it can be an excellent way to engage with already loyal customers. Having a presence on sites such as Facebook and Twitter is a way to interact with and get feedback from customers you already have. And, it is also a great way to reach the friends of your current customers when they like, share or comment on a post. It’s almost like a referral!
Boosting your local online marketing could make a huge difference to your business. Your future customers may be searching for you right now.