Effective Website Marketing Services
Are They Right for My Business?
Nova Solutions offers a whole range of website marketing services. We can’t list them all because new strategies are developing all the time. We can promise you however that our team of professionals stays current on new and effective website marketing services as they develop. The question however, isn’t really what website marketing services we offer, but what services do we offer that are right for your business. Because if we don’t offer the services that are right for your business, then it really doesn’t matter what else we offer. So here is an overview of what we offer and an explanation of what type of business they might be right for.
Search Engine Optimization (SEO)
SEO is not a single technique, but rather it is a whole plethora of techniques designed to improve your website’s ranking in search engine results. SEO starts with a well written and well-designed website. It uses keywords and phrases that your potential customers are entering into search engines and it is structured in such a way that it is easy to navigate by search engine spiders.
Additionally, SEO may also include backlinks from other reputable websites whether they come from directories, social media, blogs or posts on industry specific sites.
At the very least every business should have a website that was written and designed with SEO in mind. Backlinks are helpful too but where you choose to build them will depend on factors more specific to your business.
Pay Per Click (PPC)
PPC is a great strategy for businesses in industries where there is a lot of competition making it more difficult to get a high ranking organically through SEO.
Essentially, PPC is a way for you to purchase your way onto the front page of Google. The beauty of this is twofold. First, you only actually have to pay for the amount of visits that your site gets when people click through to your website and second, people who click on PPC ads are more likely to be customers than people who click on results from organic searches.
Because Google is the biggest and most popular search engine, you need any advantage you can get to improve your ranking on Google. Google Places optimization is a way to give your potential customers information about your physical location as well as other contact details, hours of operation, customer reviews and more.
Social Media and Blogging
Platforms such as Facebook, Twitter and others are a great way for small businesses to engage their target audience. With these tools, you are no longer sending out a one way messages but you are actually being part of a larger conversation. These tools are so effective because they attract fans and followers who are already interested in your product or service. They attract people who already want to engage with your business.
Blogging is not something merely for academics pondering the meaning of life or stay at home moms reviewing the latest Baby Einstein video, blogging has now become an important tool in online marketing.
Why blog? There are a few reasons. For one thing, blogging is good for your SEO whether it is blogging on your own website – fresh content is always appealing to search engine spiders, or blogging on someone else’s site – because this is your opportunity to provide a backlink to your own site.
Don’t have time to blog? No worries – it is one of the website marketing services that we offer.
Have you ever visited a website only to notice later that that website’s advertisement seemed to follow you everywhere? Well that is remarketing. When a customer visits your website, we can then use remarketing to follow that customer around the internet with your advertising.
It is a way of keeping your brand top of mind and hopefully it will entice the person to come back to your website.
The web marketing services that are right for your business will depend on a number of factors. We’d love to sit down with your and discuss your company’s specific goals and customize a plan for you.