What Internet Marketing Services Do I Need for My Company?
The internet has grown to be so large that it’s impossible to run a business without having some kind of web presence. Even if you have a small local business, you should still at the very least have a basic website, social media profile, and business listings in online yellow pages or directories.
The larger your company, the more specialized services you will need.
Here is an overview of various online services for businesses. Determine which of these would be best for your company:
Search Engine Optimization
Whether you want a full website, blog, business profile on LinkedIn and/or Facebook, Yelp! Listing, or any other type of page, it must be optimized for search engine rankings. You can try SEO on your own if you understand the basics, but keep in mind that it’s an ongoing process – especially if you want a high ranking. Also, consider whether or not you have the time required to do keyword and market research.
It’s really easy to make a basic website these days with the use of a premade template, which many hosting and domain registration companies offer.
Unfortunately, this is the route that many small and new businesses are taking. They all end up with the same generic looking sites, and consumers can tell the difference between a quality site and a generic one.
It’s in your best interest to invest in a unique, high-quality website that is custom-designed specifically for your company.
Search engines are now making mobile-friendliness a ranking factor. You will want to reach out to as many people as possible, and having a business page that runs smoothly on smartphones and tablets as well as computers gives you the opportunity to do so.
Pay-Per-Click (PPC) Advertising
Pay-Per-Click advertising can be a HUGE waste of money if it is not done correctly. A great deal of time and research is required in order to determine which keywords to use and how the PPC copy should be written. PPC advertising also requires constant monitoring. Money management plans an important role – especially if you are on a tight budget and have a low daily cap.
With proper management, however, PPC can be a great way to gain exposure to your brand.
Since most newer PCs and smartphones are powerful enough to run videos, more and more businesses are putting videos up on their websites. You can have high quality video production services for your company. The videos can be informational, commercial, or both. The days of expensive radio and TV commercials are long-gone. Businesses can now have professional commercials made for not only their websites, but for reaching out to a YouTube audience as well.
Social Media Services for Business
You’ll need at least one or two social media profiles for your company. Since you probably don’t have time to sit down and monitor Facebook, Twitter, YouTube, LinkedIn, etc… all day long, you might want to choose a social media service from a company that knows how to leverage these platforms. You will receive reports on the latest trends, sales opportunities, and more when you utilize professional social media marketing tools.
A few other internet marketing services you might want to consider include:
- Conversion optimization
- Content creation and management
- E-commerce services
- Google maps optimization
- Professional blogging services
When choosing services, don’t go with the cheapest package or rate or you will probably end up with cheap services that will cause your company to suffer in the long run. Make sure you work with an established company.