Whether you are starting a new business and just beginning to establish an online presence or enhancing an existing website for increased visitors, SEO marketing should be one of your top priorities. This world, full of algorithms, equations, and strategy, is not as scary as it seems and with a bit of hard work and a little research you can soon become a DIY SEO expert. The following eight do it yourself SEO tips will serve as an excellent foundation as you move forward on your quest toward personal SEO project management.
Do it yourself SEO Tips: Get to Know Your Online Market
Being a successful business owner requires you to have a thorough understanding of your target market and customer base. While this is invaluable information offline, in order to have a strong SEO presence online you must do research to understand how your competitors and target audience are using the Internet. Analyze competitor customer reviews, search for similar products and services as your own, and take note of the success and shortcomings.
Use the Google Keyword Planner
Another do it yourself SEO tip is Google Keyword Planner, which is a free tool that will help you understand how Google, and other major search engines, view your website. By plugging in your home page URL, the program will spit out keywords that it identified within your website. Do this for your website, and the sites of a few competitors, to best understand your reputation with search engines.
Use Keywords Wisely
As you start to build your site and publish content, always be aware of the keywords you are using. Use long-tail keywords or keyword phrases within your content as much as possible, and avoid single target words. The best SEO strategists incorporate long-tail keywords into blog posts, FAQ pages, and even titles/subtitles within their web page.
Publish Consistent Content
Once you have the do it yourself search engine optimization ball rolling, don’t let it stop. That is, produce content on a regular basis. Identify what that means to you in terms of money, time, and resources, and stick to your schedule. Publishing consistent, relevant, high quality content on your page is one of the best things you can do to maintain a positive Internet presence.
Link, Link, Link!
Another great way to draw visitors to your site is to build a network of both inbound and outbound links. Work hard to build relationships and get your webpage or articles linked on other company sites, and return the favor whenever possible. The more interlinking, the more weight your site will carry within search engine algorithms.
Become a Social Media Guru
The most successful DIY SEO marketers know the importance of a strong social media presence. To draw the attention of both search engines and customers, businesses must be visible on social media. Thankfully, there are countless social media platforms that will help you connect with your audience, competitors, and associates while also building a reputation on search engines. Joining Google+ is a great place to start.
Get to Know Google
Devote time and research into understanding what Google is and how it works. Even a simple understanding of Google Analytics will allow you to grasp ideas such as website traffic, the Hummingbird algorithm, and many other crucial concepts for SEO success. Neglecting to do this research will leave you behind the eight ball in the competitive world of online marketing.
Make Your Site Mobile Friendly
Finally, more and more people are accessing the Internet through their cell phones, and as an SEO marketing professional it is in your best interest to design your website and develop content that is easily readable and navigable for all gizmos and gadgets.
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