Just Jeeps, a Toronto-based Jeep parts and accessories online retailer, was seeking a way to further brand awareness in the automotive marketplace, improve search engine rankings, website convertibility and ultimately increase their website’s sales.
The objective was to further promote Just Jeeps as the premiere authority in Jeep parts and accessories field in Canada, promote the used car dealership and full service garage locally, as well as set the basis for an extension of online sales in the United States. To accomplish this, we were tasked with improving website traffic, extending brand reach, improving user experience and conversion rates of the website, and expanding the social media reach through content marketing that could be converted into major revenues. After surveying the market and researching different strategies, Nova Solutions and Just Jeeps team decided to switch the existing ecommerce platform to Magento and thus extend the organic reach, conversion rates and streamline marketing efforts with various automation extensions.
Develop the Strongest E-commerce Platform Possible
After consulting with Nova Solutions, the decision was made to develop the strongest e-commerce platform possible. The attention and focus were put on designing a system whereby over 25,000 SKUs could be managed. The implementation of this endeavor was also centered on pairing it with WordPress blog integration for ease of use and search engine optimization.
This type of strategy has been successfully used with similar parts and accessories sales companies. Through a comprehensive, all-encompassing platform design, there were a number of factors to keep in mind as they related to online brand development, marketing, and search engine optimization (SEO). Below is a thorough case study that details lead generation for jeep parts and accessories companies, with specific attention placed on the various aspects of website design and e-commerce that constituted a thorough plan.
First Phase – Magento E-commerce Development
To attract the most clients and to promote the Just Jeep brand, it was crucial to ensure that the website was optimized with an easy-to-use Magento e-commerce platform forming the ultimate objective of getting customers to click.
Developing Magento e-commerce websites involves creating a definitive strategy to increase traffic and then successfully convert that traffic into sales. A successful strategy, in this context, requires a variety of efforts working in tandem to generate qualified leads.
Part 1 – Finding the Right E-commerce Platform
A successful e-commerce site for Jeep parts and accessories sales and services will drive sales while simultaneously reducing the complexity and time required to manage it.
With over 25,000 SKUs to consider, how website content is positioned and the way it is presented is highly important. This part of the process involves changing, optimizing, and creating content to drive users to the company’s e-commerce, thereby leading to improvements in product and services visibility.
To achieve the jeep parts and accessories sales firm’s business goals, the use of an off-page strategy was also required in order to improve site visibility. This involved devising strategies to increase the number of custom links to the company’s website from relevant partners.
First Phase/Part 2
Getting the Word Out via Organic Paid Search
After the brand new Magento based e-commerce website has been set up with over 25,000 SKUs, a WordPress blog integration for ease of use and organic SEO purposes, and a vehicle series categorization for ease of navigation, the next step is getting the word out.
Remarketing is designed to target those who have visited a website in past, but who did not convert to customers. Ad clicks can be boosted through ‘dynamic remarketing’ which includes details of the specific services that a person viewed on the website in the ads.
Ads can also be shown to past website visitors ads as they do follow up searches online. Remarketing improves focus by only showing ads to those who have previously shown interest in the auto part dealership or the specific Jeep detail.
Social Media Remarketing
Social media remarketing is a similar concept to general remarketing, but it targets those who previously interacted with social media campaigns. This makes it possible to narrow the advertising scope and use specific criteria to improve ROI.
Depending on the intended audience, Facebook ads can be a helpful form of paid advertising – not only significantly increasing brand awareness but also provide the opportunity to create targeted ads to reach different audiences.
YouTube offers several unique ways to advertise including allowing companies to bid on specific keywords, providing companies with the opportunity to be featured on top of YouTube search results.
There’s also the opportunity to play video ads, to be played before similar, relevant videos on YouTube. More than ever before, YouTube is being used to grow and maximize companies’ online presence.
It is a mistake to think that generating an increase in traffic is enough. If a site is not optimized correctly and is not arranged in an easy to use manner, a visitor will arrive on a site and leave not long after. If this happens, a company does not succeed in its objectives of increasing business, generating high-quality leads, or acquiring new customers. To accomplish these business goals, steps need to be taken to increase website conversion.
Be Mobile Friendly
More than half of all Google searches happen on mobile devices – a percentage that continues to increase with each year that passes.
If a visitor arrives at your website and cannot properly read or navigate it from a mobile device, they’re bound to leave for a competitor. That’s business that you could have had and that you let slip away. To ensure that this wasn’t a problem, the Just Jeeps site was designed to be just as functional and easy to navigate on mobile as it is on a desktop platform.
No matter the device, the Just Jeeps website is always a very controlled, easy to navigate browsing experience.
No visitor is going to sit around and wait for your site to load. If it takes too long to view a page, a visitor will likely never return.
Conversion Optimization of Visitors
Conversion optimization involves changing aspects of a website in order to convert more visitors into clients. It can involve A/B testing, changing the content or location of call to action buttons, and much more.
Importance of Content
Visitors need to be able to find the content that they want. Finding the easiest pathway to this information should be a primary objective in any site design.
The encouragement to explore and read this content is key to help convert visitors as well. Direct visitors to key content which, in turn, increases conversions.
Different aspects of online marketing
There are many different aspects of online marketing for jeep parts and accessories sales and service companies. Creating a comprehensive and unified strategy for companies such as Just Jeeps are key to being able to improve the company’s online presence, attract more potential clients, and to convert more of these visitors into clients. This began with building a brand new Magento based ecommerce website that is able to feature over 25,000 skus, WordPress blog integration for ease of use and search engine optimization (SEO), MailChimp integration in the Magento platform to allow for outbound email marketing efforts, and Google+ Business integration.
The development of this Magento-based ecommerce site included finding attractive ways to feature vehicle series categories for ease of navigation, the integration of hot products and new arrivals, navigation by brand and general parts categories, and a classified section for buying and selling jeeps.As Just Jeeps continues to develop its brand, Nova Solutions takes pride in being able to provide the guidance to help this Canadian-based enterprise expand its online presence in Canada and in the United States, build its audience, and meet its objective by providing the best jeep buying experience possible.