Where should my small business be focusing its efforts in ecommerce?
Ecommerce is growing faster than ever, so for many small businesses it is a logical step to conduct either all or a portion of their business online. The tools are readily available to set up an ecommerce website for small business needs.
There have been numerous trends in ecommerce since the ‘90s. Some of the strategies we are seeing today might not last. Since ecommerce tends to evolve, how do you know where to place your efforts?
While trends come and go, the fundamental strategy remains the same: make your site user-friendly and focus on reaching out to as many targeted consumers as possible. Aim for conversions and provide good customer service.
To get started, here are some areas you will want to focus on.
Internet technology has evolved so much over the past decade that it no longer requires a computer to access. This is a busy world where everybody can take the internet with them, just about anywhere they go, thanks to smartphones, tablets, and mini notebooks. Since mobile phones and tablets aren’t going out of style anytime soon, this is one area you can safely put your focus.
In fact, it’s an area you MUST put your focus on if you want your ecommerce website for small business to be successful. You’ll be missing out of millions of potential customers in the upcoming years if your site isn’t easily accessible by mobile users.
The quality of traffic is important; quantity is less important. It’s hard to believe that there was a time when website owners would do anything for traffic – including spam traffic! Now, the amount of traffic a site gets is practically meaningless unless the conversion rate is high. Your goal should be to reach out to targeted consumers and to make your store as appealing as possible so that they make a purchase.
How can you get conversions? By earning consumer interest and trust. To do this you need brand building, awareness, and insights about your targeted demographic(s). Understand the products you sell and think about who would to buy them. Think about how the products will help consumers and develop a way to convey that message.
While social media websites don’t last forever (think Myspace), some are expected to be here for a long time. Nobody can see Facebook, Twitter, or Youtube going anyway anytime soon. There will always be websites that allow people to interact with other people and businesses. Utilizing these channels as a means of brand building is an essential area to focus on. However, you need to develop a social media marketing strategy that does not involve spamming. Create profiles for your business and add “like” and “follow” links on the pages of your website.
Just as people used to watch home shopping shows on television, they now watch videos on products via the internet. The great thing about this is that you don’t have to spend very much money on making the videos. They don’t have to be about products, either. You can create informational videos and submit them to sites such as YouTube. Come up with a variety of keywords, both short and long-tail, to make it easy for users to find those videos. On every video, let people know that they can visit your site to learn more.
If you want to keep up with ecommerce technology, put your focus on these areas and you will be much closer to having success with your ecommerce website for small business.