How can content marketing be integrated with local SEO?
Local businesses have to come up with a search engine optimization strategy just the same as global businesses, but they have to do it in a way that leads to local results. Utilizing location-based keywords into content marketing and making them appear naturally can be a bit of a challenge. In short, you don’t want your content to appear generic, with just a few keywords based on your location randomly thrown in.
Combining your local SEO with content management correctly doesn’t have to be too difficult. Here are some ideas on how to do this.
Like it or not, participating in social media is a must these days. It gives you a chance to reach out to the audience you wish to target and to attract customers. The good news is that you don’t have to send out several Tweets a day or update your company’s Facebook page every five minutes. You can make status updates or send out news Tweets whenever something new happens with your company. Be sure to mention your location in the updates and Tweets.
You don’t have to invest time and effort in every last social media platform. However, you should still create profiles on Facebook, Google+, Twitter, YouTube, LinkedIn, and at least one or two more social media sites.
Writing posts about local laws and regulations.
If your industry involves any type of regulations, create informative posts about the specific requirements for each of the municipalities that your company serves. Don’t just provide links to other sites that explain the regulations, write your own pages for your site/blog.
Keeping a blog is a must if you want to do both content marketing and local SEO. Most businesses that do any kind of online marketing create new blog posts on a regular basis. Try to come up with new, interesting topics to write about a few times a week. Keep your blog content as unique as possible. Just keep in mind that it may take some time for you to start noticing the effects of blogging. This is something that takes a lot of commitment, but it is necessary for good SEO. For local SEO, be sure to have your company name, address, and phone number listed on every post.
The meta description on a page should not be stuffed with keywords. Webmasters used to employ this tactic, but it’s looked down upon by search engines now. The meta description should be used to clarify the purpose of the web page, so be sure to include the city name. Keep the description within a 160 character limit. Anything more than that will be omitted by search engines (particularly Google).
If you do a location search in Google, you will see that sometimes reviews from sites such as Yelp are the first results to pop up. You should encourage satisfied consumers to leave positive reviews. However, don’t force them to. If you’re too pushy, it might back fire on you, and you might receive negative reviews instead of positive ones.
Don’t worry if you don’t see results overnight – you must be consistent with your content marketing and local SEO tactics if you want them to work. As long as you do these techniques correctly and consistently, your effort will eventually pay off.